Marketing Coordinator

Westmor Industries is a division of Superior Industries. We engineer, manufacture, and provide in-field services for fuel-handling equipment. Our guiding Core Values are Strong Work Ethic, Integrity, Long-Term Relationships, Serving Others, and Culture of Opportunity! Job Description A Marketing Coordinator is responsible for completing the following duties: Support Westmor's branding and marketing efforts with an emphasis on the support and coordination of marketing projects and campaigns to aid in sales efforts Research and develop projects and campaigns that support entrance into new markets and product launch efforts Research advertising trends in our markets to inform campaign efforts Support the development and execution of social media and digital marketing plans Develop and create content as required for marketing projects and campaigns Monitor analytics to ensure the success of marketing projects and campaigns Oversee Westmor's ad placement schedule including: placement planning, ad development and execution Assist with purchasing and inventory of branded promotional items and clothing programs, keeping a ready supply to support marketing and sales efforts Assist in coordination of company events and customer training events that support current sales and marketing initiatives Assist with the organization, maintenance and storage of marketing assets including trade show booth materials, AV equipment, graphics, tools and display products Assist with lead capture and sales coordination follow-up protocols Manage and execute social media strategy across platforms, including content planning, scheduling, engagement, and performance tracking to drive brand awareness and audience growth Create marketing material/literature Maintain budgets, track expenses and report on results of marketing projects, campaigns and activities Other duties as assigned Compensation The starting pay range for this position is $20.00-$24.00 per hour. Final compensation will depend on various factors including: skills, experience, and location. Employee Benefits Weekly paycheck Medical insurance - Covers 75% of premiums Dental and vision insurance 401K retirement account with 5% company match On the spot bonuses up to $100 Qualifications 1-2 years of marketing or advertising experience Strong and proven project management skills Strong written and oral communication skills Understanding of brand development Experience in building marketing campaigns and event planning General knowledge or experience in graphic design a plus Experience in a manufacturing-related field is preferred Traits of Our Successful Employees Embrace Core Values: Serving Others, High Integrity, Strong Work Ethic, Culture of Opportunity & Long-Term Relationships #J-18808-Ljbffr