Digital Marketing Specialist
Adecco Colombia S.A., Doral, FL, United States
Digital Marketing Specialist
Marketing - Doral, Florida
Salary: $67-$75K Plus Generous Benefits
Job Description: The Digital Marketing Specialist supports the regional digital ecosystem by driving data accuracy, performance insights, and digital capability building across the Central, South America, and Caribbean (CSA) region. This role consolidates market signals, manages digital analytics, maintains core digital platforms, and supports optimization efforts across channels and distributors. It is a hands?on role focused on measurement, insights, digital operations, and platform management. Responsibilities:
Support digital capability-building initiatives across CSA markets, including KPIs, measurement standards, and best practices. Act as the regional control hub for social listening and digital insights by collecting, synthesizing, and reporting data using Sprinklr and other intelligence tools. Utilize Google Analytics to track web performance, monitor KPIs, and identify user behavior patterns, funnel friction points, and improvement opportunities. Assist in developing and maintaining dashboards for KPI tracking across paid media, social media, and web performance. Conduct ongoing performance diagnostics to identify issues, opportunities, and optimization paths for digital channels. Collaborate with markets and agencies to ensure high-quality digital execution, including tracking, tagging, and standardized reporting. Provide actionable recommendations to improve digital effectiveness, content performance, and overall user experience. Contribute to the continuous optimization of the regional digital ecosystem (web, analytics, tag management, paid media measurement, social listening tools). Ensure Brand Safety by proactively monitoring and analyzing the digital voice of the customer across all platforms. Requirements:
Bachelor's degree in Marketing, Digital Marketing, Data Analytics, or related field. 2-4 years of experience in digital marketing, performance optimization, or analytics. Hands-on experience with Google Analytics / GA4 and comfort interpreting data. Familiarity with Sprinklr or similar social listening/OMNI-channel management platforms. Strong analytical capabilities and ability to translate insights into recommendations. Proficiency in Excel and PowerPoint. Fluent in English and Spanish Supported Benefits
Auto allowance Meal allowance Work cell phone & plan Etc. Probation Period: 3 months *
Our client does not provide visa sponsorship; applicants must be legally authorized to work in the United States. Job Type: Full-time
Pay Details:
$67,000.00 to $75,000.00 per year
Equal Opportunity Employer/Veterans/Disabled
Military connected talent encouraged to apply
To read our Candidate Privacy Information Statement, which explains how we will use your information, please navigate to https://www.adecco.com/en-us/candidate-privacy
The Company will consider qualified applicants with arrest and conviction records in accordance with federal, state, and local laws and/or security clearance requirements, including, as applicable: The California Fair Chance Act Los Angeles City Fair Chance Ordinance Los Angeles County Fair Chance Ordinance for Employers San Francisco Fair Chance Ordinance
Massachusetts Candidates Only:
It is unlawful in Massachusetts to require or administer a lie detector test as a condition of employment or continued employment. An employer who violates this law shall be subject to criminal penalties and civil liability.
Job Description: The Digital Marketing Specialist supports the regional digital ecosystem by driving data accuracy, performance insights, and digital capability building across the Central, South America, and Caribbean (CSA) region. This role consolidates market signals, manages digital analytics, maintains core digital platforms, and supports optimization efforts across channels and distributors. It is a hands?on role focused on measurement, insights, digital operations, and platform management. Responsibilities:
Support digital capability-building initiatives across CSA markets, including KPIs, measurement standards, and best practices. Act as the regional control hub for social listening and digital insights by collecting, synthesizing, and reporting data using Sprinklr and other intelligence tools. Utilize Google Analytics to track web performance, monitor KPIs, and identify user behavior patterns, funnel friction points, and improvement opportunities. Assist in developing and maintaining dashboards for KPI tracking across paid media, social media, and web performance. Conduct ongoing performance diagnostics to identify issues, opportunities, and optimization paths for digital channels. Collaborate with markets and agencies to ensure high-quality digital execution, including tracking, tagging, and standardized reporting. Provide actionable recommendations to improve digital effectiveness, content performance, and overall user experience. Contribute to the continuous optimization of the regional digital ecosystem (web, analytics, tag management, paid media measurement, social listening tools). Ensure Brand Safety by proactively monitoring and analyzing the digital voice of the customer across all platforms. Requirements:
Bachelor's degree in Marketing, Digital Marketing, Data Analytics, or related field. 2-4 years of experience in digital marketing, performance optimization, or analytics. Hands-on experience with Google Analytics / GA4 and comfort interpreting data. Familiarity with Sprinklr or similar social listening/OMNI-channel management platforms. Strong analytical capabilities and ability to translate insights into recommendations. Proficiency in Excel and PowerPoint. Fluent in English and Spanish Supported Benefits
Auto allowance Meal allowance Work cell phone & plan Etc. Probation Period: 3 months *
Our client does not provide visa sponsorship; applicants must be legally authorized to work in the United States. Job Type: Full-time
Pay Details:
$67,000.00 to $75,000.00 per year
Equal Opportunity Employer/Veterans/Disabled
Military connected talent encouraged to apply
To read our Candidate Privacy Information Statement, which explains how we will use your information, please navigate to https://www.adecco.com/en-us/candidate-privacy
The Company will consider qualified applicants with arrest and conviction records in accordance with federal, state, and local laws and/or security clearance requirements, including, as applicable: The California Fair Chance Act Los Angeles City Fair Chance Ordinance Los Angeles County Fair Chance Ordinance for Employers San Francisco Fair Chance Ordinance
Massachusetts Candidates Only:
It is unlawful in Massachusetts to require or administer a lie detector test as a condition of employment or continued employment. An employer who violates this law shall be subject to criminal penalties and civil liability.