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Website Redesign Opportunity (Request for Proposal)

Minnesota Council of Nonprofits, Minneapolis, MN, United States


Website Redesign Opportunity (Request for Proposal) Groveland Emergency Food Shelf Organization Overview Groveland Emergency Food Shelf plays a vital role in supporting neighbors experiencing food insecurity. The organization is seeking a qualified individual or small team to redesign its website to better serve guests, volunteers, and supporters.

Project Overview Groveland Emergency Food Shelf is requesting proposals for a website redesign that improves usability, accessibility, and overall engagement. The updated website should clearly communicate the organization’s mission and impact while making it easier for users to access resources, volunteer, and contribute.

The selected partner will be responsible for proposing and implementing a modern, user-friendly website experience. The current site is built on Wix; proposals may continue on Wix or recommend an alternative platform if there is a clear benefit.

Project Goals The redesigned website should:

Improve navigation and user experience for key audiences (guests, volunteers, donors)

Clearly communicate the organization’s mission, services, and impact

Streamline volunteer sign-up and engagement

Enable staff to easily update and maintain content

Follow accessibility and mobile-friendly design best practices

Requested Scope of Work Proposals should outline how the following areas will be approached:

Design & User Experience

Modern, accessible, mobile-friendly design

Clear navigation and intuitive site structure

Recommendations for improving user journeys

Content & Structure

Suggested sitemap and page structure

Approach to organizing content for different audiences

Recommendations for storytelling (e.g., guest stories, visuals, impact highlights)

Functionality

Volunteer coordination integration (currently using SignUpGenius)

Donation information and/or integration

News or updates section

FAQ or resource hub

Analytics & Reporting

Recommended tools for tracking website performance

Approach to reporting and staff access to data

Content Management & Training

Strategy for enabling easy updates by staff (e.g., stories, photos, FAQs, volunteer info)

Plan for training staff following launch

Deliverables Proposals should include:

Overview of recommended approach and strategy

Example sitemap and/or wireframe concepts (if available)

Description of design and development process

Estimated timeline (anticipated range: 6–8 weeks)

Cost estimate

Budget Note: The anticipated budget for this project is approximately $7,000. As a nonprofit organization, Groveland Emergency Food Shelf aims to offer fair and equitable compensation while remaining mindful of budget limitations. Proposals from independent designers or small teams are especially encouraged.

Examples of relevant past work

Key Pages (for Reference)

About

News / Updates

Donate

Volunteer

FAQ / Resources

Questions for Consideration

What opportunities exist to improve engagement with volunteers and donors?

How can the website better serve individuals seeking food assistance?

What design or content strategies would most effectively communicate impact?

Are there additional features or pages that should be considered?

Is Wix the best platform for this project, or would another solution be more effective?

Timeline

Proposals due: April 24th, 2026

Project start: Early May

Estimated duration: 6–8 weeks

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