DIGITAL & E-COMMERCE MANAGER
Nashville Public Radio, Austin, TX, United States
DIGITAL & E-COMMERCE MANAGER
About the role BOHOBOCO • PERFUME
is looking for a Digital & E-Commerce Manager responsible for driving the brand’s growth across digital, e-commerce, and online communication. This is a hands‑on, decision‑making, and results‑driven role, covering the full digital ecosystem of the brand – from the online store, performance marketing, and sales tools, through content, newsletter, and CRM, to social media and the digital presence of the brand and the Creative Director. The Digital & E-Commerce Manager is responsible for building a modern, globally accessible, and fast‑growing online ecosystem around the brand, ensuring that all digital activities support sales, brand visibility, and long‑term brand value. This role works closely with the Founder, Creative Director, and the brand team, translating the digital presence of
BOHOBOCO • PERFUME
into a strong and effective sales engine, fully aligned with the brand’s DNA, aesthetics, and premium niche positioning.
Job description
Manage and develop the brand’s online store, ensuring a modern, globally accessible, high‑performing, and conversion‑driven e‑commerce experience.
Lead the brand’s e‑commerce growth and all digital activities supporting online sales, customer acquisition, and long‑term commercial performance.
Lead the digital presence of
BOHOBOCO • PERFUME
across all relevant online channels, with particular focus on social media, ensuring consistency, visibility, engagement, and strong commercial relevance.
Support and develop the personal digital presence of the Founder and Creative Director, strengthening storytelling, visibility, and community building in alignment with the brand.
Plan, manage, and optimize paid digital campaigns across relevant channels, including Meta, Google, TikTok, and other emerging platforms.
Build and improve digital paths to purchase, performance marketing structures, and customer acquisition funnels.
Identify, test, and implement new tools, sales opportunities, and growth channels, including social commerce, TikTok Shop, AI‑supported solutions, and other innovative digital formats.
Oversee the brand’s digital content ecosystem, including website content, product pages, newsletters, blog, and all digital assets supporting sales and brand visibility.
Ensure that all digital communication, copy, and visual content are aligned with the brand’s tone, storytelling, aesthetics, and commercial goals.
Manage and develop CRM, email marketing, and newsletter activities supporting retention, engagement, and repeat sales.
Develop and execute influencer marketing and creator collaboration activities, including partnerships with influencers, tastemakers, editors, bloggers, and other relevant opinion leaders.
Translate brand stories, launches, inspirations, and values into strong and engaging digital communication.
Monitor and analyze e‑commerce, campaign, content, and social media performance, implementing actions that improve traffic, conversion, engagement, and sales.
Track digital trends, emerging tools, consumer behaviors, and competitor activity within niche fragrance, beauty, fashion, and luxury.
Collaborate closely with brand, marketing, product, retail, and commercial teams to ensure that all digital activities support both online and offline growth.
Key competencies
Proven experience in managing e‑commerce and digital growth for premium or niche brands, particularly in beauty, fragrance, fashion, or luxury.
Strong understanding of social media management, digital communication, and building brand visibility across online channels.
Experience in growing online sales through performance marketing, digital strategy, and conversion‑focused execution.
Experience managing modern e‑commerce platforms and building effective digital sales ecosystems.
Strong understanding of content, CRM, email marketing, and customer journey management.
Experience in developing digital storytelling and translating brand identity into compelling online communication.
Understanding of influencer marketing, creator collaborations, and digital brand partnerships.
Ability to combine strategic thinking with hands‑on execution and accountability for results.
High aesthetic sensitivity and strong understanding of the role of design, content, and storytelling in building brand value.
Strong awareness of digital trends, emerging platforms, AI‑supported tools, and the evolving online landscape.
Good understanding of the competitive landscape within niche fragrance, beauty, and premium lifestyle.
Independence, ownership, decisiveness, and a strong growth mindset.
Genuine interest in fragrance and a strong feel for niche and premium brand culture.
Fluent English required • Polish is an additional advantage.
Location:
Austin, Texas, USA
This is an in‑office role based at the company’s headquarters.
#J-18808-Ljbffr
About the role BOHOBOCO • PERFUME
is looking for a Digital & E-Commerce Manager responsible for driving the brand’s growth across digital, e-commerce, and online communication. This is a hands‑on, decision‑making, and results‑driven role, covering the full digital ecosystem of the brand – from the online store, performance marketing, and sales tools, through content, newsletter, and CRM, to social media and the digital presence of the brand and the Creative Director. The Digital & E-Commerce Manager is responsible for building a modern, globally accessible, and fast‑growing online ecosystem around the brand, ensuring that all digital activities support sales, brand visibility, and long‑term brand value. This role works closely with the Founder, Creative Director, and the brand team, translating the digital presence of
BOHOBOCO • PERFUME
into a strong and effective sales engine, fully aligned with the brand’s DNA, aesthetics, and premium niche positioning.
Job description
Manage and develop the brand’s online store, ensuring a modern, globally accessible, high‑performing, and conversion‑driven e‑commerce experience.
Lead the brand’s e‑commerce growth and all digital activities supporting online sales, customer acquisition, and long‑term commercial performance.
Lead the digital presence of
BOHOBOCO • PERFUME
across all relevant online channels, with particular focus on social media, ensuring consistency, visibility, engagement, and strong commercial relevance.
Support and develop the personal digital presence of the Founder and Creative Director, strengthening storytelling, visibility, and community building in alignment with the brand.
Plan, manage, and optimize paid digital campaigns across relevant channels, including Meta, Google, TikTok, and other emerging platforms.
Build and improve digital paths to purchase, performance marketing structures, and customer acquisition funnels.
Identify, test, and implement new tools, sales opportunities, and growth channels, including social commerce, TikTok Shop, AI‑supported solutions, and other innovative digital formats.
Oversee the brand’s digital content ecosystem, including website content, product pages, newsletters, blog, and all digital assets supporting sales and brand visibility.
Ensure that all digital communication, copy, and visual content are aligned with the brand’s tone, storytelling, aesthetics, and commercial goals.
Manage and develop CRM, email marketing, and newsletter activities supporting retention, engagement, and repeat sales.
Develop and execute influencer marketing and creator collaboration activities, including partnerships with influencers, tastemakers, editors, bloggers, and other relevant opinion leaders.
Translate brand stories, launches, inspirations, and values into strong and engaging digital communication.
Monitor and analyze e‑commerce, campaign, content, and social media performance, implementing actions that improve traffic, conversion, engagement, and sales.
Track digital trends, emerging tools, consumer behaviors, and competitor activity within niche fragrance, beauty, fashion, and luxury.
Collaborate closely with brand, marketing, product, retail, and commercial teams to ensure that all digital activities support both online and offline growth.
Key competencies
Proven experience in managing e‑commerce and digital growth for premium or niche brands, particularly in beauty, fragrance, fashion, or luxury.
Strong understanding of social media management, digital communication, and building brand visibility across online channels.
Experience in growing online sales through performance marketing, digital strategy, and conversion‑focused execution.
Experience managing modern e‑commerce platforms and building effective digital sales ecosystems.
Strong understanding of content, CRM, email marketing, and customer journey management.
Experience in developing digital storytelling and translating brand identity into compelling online communication.
Understanding of influencer marketing, creator collaborations, and digital brand partnerships.
Ability to combine strategic thinking with hands‑on execution and accountability for results.
High aesthetic sensitivity and strong understanding of the role of design, content, and storytelling in building brand value.
Strong awareness of digital trends, emerging platforms, AI‑supported tools, and the evolving online landscape.
Good understanding of the competitive landscape within niche fragrance, beauty, and premium lifestyle.
Independence, ownership, decisiveness, and a strong growth mindset.
Genuine interest in fragrance and a strong feel for niche and premium brand culture.
Fluent English required • Polish is an additional advantage.
Location:
Austin, Texas, USA
This is an in‑office role based at the company’s headquarters.
#J-18808-Ljbffr