Digital Marketing & Social Media Coordinator
The University of Georgia, Athens, GA, United States
Digital Marketing & Social Media Coordinator
The Digital Marketing and Social Media Coordinator plays a key role in advancing the mission and visibility of the University of Georgia College of Agricultural and Environmental Sciences (CAES). As part of the CAES Office of Marketing and Communications (OMC), this position helps shape how audiences experience and engage with the college online, transforming narratives about research, teaching, and Extension into compelling digital content that reflects the impact of Georgia's No. 1 industry. Reporting to the Digital Marketing and Social Media Manager, the Digital Marketing and Social Media Coordinator contributes to a collaborative team dedicated to elevating the college's brand and strengthening connections with students, faculty, alumni, and partners. Through creative storytelling, strategic campaign management, and data-informed decision-making, this role supports initiatives that inspire pride, encourage engagement, and extend the reach of the college's work across Georgia and beyond. The ideal candidate is creative in nature, an analytical thinker capable of translating data into actionable insights, and comfortable speaking confidently on digital marketing and social media performance. Demonstrated proficiency with SEO, GEO, and digital accessibility best practices. Demonstrated proficiency with major social media platforms and analytics tools. Demonstrated proficiency with email marketing tools, such as MailChimp. Demonstrated proficiency with web management tools, such as WordPress. Demonstrated proficiency with graphic design tools, such as Canva. Demonstrated ability to evaluate content using tools like Google Analytics, Looker Studio, or email/social metrics platforms, such as Sprout Social. Excellent written and verbal communication skills. Strong organizational skills, attention to detail, and ability to juggle multiple projects. Demonstrated quality writing and digital marketing samples. Normal office work setting. Driving as necessary to fulfill job duties. Duties/Responsibilities include planning, creating, and delivering digital marketing campaigns; implementing search and generative engine optimization best practices; developing and delivering engaging internal and external newsletters; partnering with OMC creative and editorial units; writing, editing, and adapting content for web, social media, email, and other digital channels; supporting strategic campaign initiatives; assisting with campaign budget management; creating and capturing engaging social media content; testing and evaluating content formats; providing on-site social media coverage of campus events; creating and distributing social media toolkits; supporting paid social media campaigns; assisting in establishing benchmarks and defining KPIs; monitoring, analyzing, and reporting on key performance metrics; producing clear, actionable reports; translating content performance data into insights; creating and delivering training on digital marketing, search engine optimization, content creation, and social media best practices; researching emerging trends in search and generative engine optimization, social media and higher education marketing, as well as best practices in digital marketing and digital accessibility; representing OMC on college- and campus-wide committees; and performing additional duties on various other digital marketing projects as assigned. Contact Information: Jill Morris, jrmorris@uga.edu Posting Specific Questions: Do you have a valid Driver's license? YES or NO Required Documents: Resume/CV, Cover Letter, List of References with Contact Information, Media Portfolio. Optional Documents.
The Digital Marketing and Social Media Coordinator plays a key role in advancing the mission and visibility of the University of Georgia College of Agricultural and Environmental Sciences (CAES). As part of the CAES Office of Marketing and Communications (OMC), this position helps shape how audiences experience and engage with the college online, transforming narratives about research, teaching, and Extension into compelling digital content that reflects the impact of Georgia's No. 1 industry. Reporting to the Digital Marketing and Social Media Manager, the Digital Marketing and Social Media Coordinator contributes to a collaborative team dedicated to elevating the college's brand and strengthening connections with students, faculty, alumni, and partners. Through creative storytelling, strategic campaign management, and data-informed decision-making, this role supports initiatives that inspire pride, encourage engagement, and extend the reach of the college's work across Georgia and beyond. The ideal candidate is creative in nature, an analytical thinker capable of translating data into actionable insights, and comfortable speaking confidently on digital marketing and social media performance. Demonstrated proficiency with SEO, GEO, and digital accessibility best practices. Demonstrated proficiency with major social media platforms and analytics tools. Demonstrated proficiency with email marketing tools, such as MailChimp. Demonstrated proficiency with web management tools, such as WordPress. Demonstrated proficiency with graphic design tools, such as Canva. Demonstrated ability to evaluate content using tools like Google Analytics, Looker Studio, or email/social metrics platforms, such as Sprout Social. Excellent written and verbal communication skills. Strong organizational skills, attention to detail, and ability to juggle multiple projects. Demonstrated quality writing and digital marketing samples. Normal office work setting. Driving as necessary to fulfill job duties. Duties/Responsibilities include planning, creating, and delivering digital marketing campaigns; implementing search and generative engine optimization best practices; developing and delivering engaging internal and external newsletters; partnering with OMC creative and editorial units; writing, editing, and adapting content for web, social media, email, and other digital channels; supporting strategic campaign initiatives; assisting with campaign budget management; creating and capturing engaging social media content; testing and evaluating content formats; providing on-site social media coverage of campus events; creating and distributing social media toolkits; supporting paid social media campaigns; assisting in establishing benchmarks and defining KPIs; monitoring, analyzing, and reporting on key performance metrics; producing clear, actionable reports; translating content performance data into insights; creating and delivering training on digital marketing, search engine optimization, content creation, and social media best practices; researching emerging trends in search and generative engine optimization, social media and higher education marketing, as well as best practices in digital marketing and digital accessibility; representing OMC on college- and campus-wide committees; and performing additional duties on various other digital marketing projects as assigned. Contact Information: Jill Morris, jrmorris@uga.edu Posting Specific Questions: Do you have a valid Driver's license? YES or NO Required Documents: Resume/CV, Cover Letter, List of References with Contact Information, Media Portfolio. Optional Documents.