Customer Lifestyle Marketing Manager
Direct Recruiters Inc., Waltham, MA, United States
Client Summary:
Leading provider of compliance and revenue cycle management solutions
Supports healthcare organizations with process optimization and efficiency
Expanding capabilities through strategic acquisitions
Focused on delivering actionable insights across the revenue cycle
Position Responsibilities:
Own and execute full customer lifecycle marketing strategy tied to onboarding, adoption, expansion, renewal, and advocacy
Build and launch multi-channel programs (ABM, nurture, cohort campaigns) to drive adoption, retention, and revenue growth
Develop personalized customer journeys using segmentation and behavioral data to improve engagement and upsell
Create high-impact content (case studies, webinars, ROI tools) to support value storytelling and expansion efforts
Partner cross-functionally with CS, Sales, Product, and Marketing to align messaging, drive expansion, and reduce churn
Experience & Skills: Required Experience and Qualifications:
3–5+ years in B2B SaaS customer/lifecycle/retention marketing, ideally in healthcare or regulated environments
Proven ability to drive adoption, expansion revenue, and retention through post-sale programs and ABM initiatives
Strong collaboration with Customer Success and Account Management teams on customer health and growth strategies
Hands‑on experience with marketing automation (HubSpot) and CRM tools (Salesforce), plus ABM platforms (e.g., Demandbase, 6sense)
Data‑driven mindset with strong analytics, KPI tracking, and ability to translate complex healthcare concepts into clear messaging
Compensation $110k-$140k
100% Remote Company
Work/Life Balance
Competitive Compensation
Annual Bonus Program
Flexible Vacation & Time off
Social Events
Volunteer Days
President’s Club Award Program
#J-18808-Ljbffr
Leading provider of compliance and revenue cycle management solutions
Supports healthcare organizations with process optimization and efficiency
Expanding capabilities through strategic acquisitions
Focused on delivering actionable insights across the revenue cycle
Position Responsibilities:
Own and execute full customer lifecycle marketing strategy tied to onboarding, adoption, expansion, renewal, and advocacy
Build and launch multi-channel programs (ABM, nurture, cohort campaigns) to drive adoption, retention, and revenue growth
Develop personalized customer journeys using segmentation and behavioral data to improve engagement and upsell
Create high-impact content (case studies, webinars, ROI tools) to support value storytelling and expansion efforts
Partner cross-functionally with CS, Sales, Product, and Marketing to align messaging, drive expansion, and reduce churn
Experience & Skills: Required Experience and Qualifications:
3–5+ years in B2B SaaS customer/lifecycle/retention marketing, ideally in healthcare or regulated environments
Proven ability to drive adoption, expansion revenue, and retention through post-sale programs and ABM initiatives
Strong collaboration with Customer Success and Account Management teams on customer health and growth strategies
Hands‑on experience with marketing automation (HubSpot) and CRM tools (Salesforce), plus ABM platforms (e.g., Demandbase, 6sense)
Data‑driven mindset with strong analytics, KPI tracking, and ability to translate complex healthcare concepts into clear messaging
Compensation $110k-$140k
100% Remote Company
Work/Life Balance
Competitive Compensation
Annual Bonus Program
Flexible Vacation & Time off
Social Events
Volunteer Days
President’s Club Award Program
#J-18808-Ljbffr