Paid Search & Social Specialist -Cincinnati, OH (On-Site)
LasikPlus (LCA-Vision Inc.), Cincinnati, OH, United States
Job Description: Paid Digital Marketing Specialist
Position Description Overview We are seeking a detail-oriented, execution-focused Paid Digital Marketing Specialist to manage and optimize day-to-day performance across paid search and paid social channels. This is a hands‑on keyboard role, responsible for building, launching, and optimizing paid campaigns.
Our ideal candidate is comfortable and has the desire to work within multiple paid search and paid social media platforms. They have a strong understanding of performance metrics, not vanity metrics, and the ability to optimize toward business objectives and results such as quality bookings. They can clearly communicate in‑platform actions, the rationale behind, and KPI goals of their optimizations, and their impact on performance to both product owners and executive stakeholders. They are excited to work collaboratively with internal marketing partners in creative, paid, and non‑paid media to ensure the cohesiveness of campaigns, as well as external marketing partners like operations, finance, and analytics to comprehensively assess performance.
Key Responsibilities Campaign Execution & Optimization
Build, launch, and manage paid search and paid social campaigns across all paid platforms used, including Google Ads, Microsoft Bing Ads, Meta Ads Manager, and TikTok Ads Manager
Perform daily in-platform optimizations, including bid adjustments, budget and KPI performance pacing, audience refinement, and creative testing
Manage campaign and account structures, keyword builds, audience segmentation, and ad copy variations
Ensure campaigns are properly aligned to local market goals and priorities rather than managing at a national campaign level
Performance Management & Analysis
Monitor and optimize campaigns against local market KPIs, including
Spend efficiency
Conversion of quality bookings, based on attended appointments
Analyze performance trends to identify opportunities for improvement in both volume and quality of conversions
Translate performance data into actions through optimizations and not just reporting
Partner collaboratively to validate conversion tracking and attribution
Cross‑Functional Collaboration
Participate in creative ideation to ensure creatives by media channel are thought through before being handed off to the creative team (static and video)
Collaborate with non‑paid media developers (SEO, organic social, local listings) to align messaging and demand generation efforts
Work with analytics and finance partners to evaluate channel performance and impact to local market ROI
Communicate performance insights clearly to all stakeholders
Qualifications & Attributes
Required 2+ years of hands‑on experience managing paid search and paid social campaigns
Experience in healthcare marketing is preferred; however, candidates without direct experience must be able to quickly develop a working knowledge of HIPAA and PHI restrictions and requirements within paid media campaign execution
Experience using CRM and offline conversion data to inform optimizations
Use of tools like Google Analytics (GA4) or similar platforms
Proactive problem‑solver who takes accountability of campaign performance
Ability to take action from data stories
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Position Description Overview We are seeking a detail-oriented, execution-focused Paid Digital Marketing Specialist to manage and optimize day-to-day performance across paid search and paid social channels. This is a hands‑on keyboard role, responsible for building, launching, and optimizing paid campaigns.
Our ideal candidate is comfortable and has the desire to work within multiple paid search and paid social media platforms. They have a strong understanding of performance metrics, not vanity metrics, and the ability to optimize toward business objectives and results such as quality bookings. They can clearly communicate in‑platform actions, the rationale behind, and KPI goals of their optimizations, and their impact on performance to both product owners and executive stakeholders. They are excited to work collaboratively with internal marketing partners in creative, paid, and non‑paid media to ensure the cohesiveness of campaigns, as well as external marketing partners like operations, finance, and analytics to comprehensively assess performance.
Key Responsibilities Campaign Execution & Optimization
Build, launch, and manage paid search and paid social campaigns across all paid platforms used, including Google Ads, Microsoft Bing Ads, Meta Ads Manager, and TikTok Ads Manager
Perform daily in-platform optimizations, including bid adjustments, budget and KPI performance pacing, audience refinement, and creative testing
Manage campaign and account structures, keyword builds, audience segmentation, and ad copy variations
Ensure campaigns are properly aligned to local market goals and priorities rather than managing at a national campaign level
Performance Management & Analysis
Monitor and optimize campaigns against local market KPIs, including
Spend efficiency
Conversion of quality bookings, based on attended appointments
Analyze performance trends to identify opportunities for improvement in both volume and quality of conversions
Translate performance data into actions through optimizations and not just reporting
Partner collaboratively to validate conversion tracking and attribution
Cross‑Functional Collaboration
Participate in creative ideation to ensure creatives by media channel are thought through before being handed off to the creative team (static and video)
Collaborate with non‑paid media developers (SEO, organic social, local listings) to align messaging and demand generation efforts
Work with analytics and finance partners to evaluate channel performance and impact to local market ROI
Communicate performance insights clearly to all stakeholders
Qualifications & Attributes
Required 2+ years of hands‑on experience managing paid search and paid social campaigns
Experience in healthcare marketing is preferred; however, candidates without direct experience must be able to quickly develop a working knowledge of HIPAA and PHI restrictions and requirements within paid media campaign execution
Experience using CRM and offline conversion data to inform optimizations
Use of tools like Google Analytics (GA4) or similar platforms
Proactive problem‑solver who takes accountability of campaign performance
Ability to take action from data stories
#J-18808-Ljbffr