Senior Growth Marketing Manager, New Ventures
Pomelo Care, Washington, District of Columbia, United States
Senior Growth Marketing Manager, New Ventures
At Pomelo Care, we are redefining the healthcare journey for women and children. As the leading virtual medical practice in our field, we provide a continuous circle of supportfrom the first steps of family building and the complexities of pregnancy to the nuances of postpartum, pediatric, and midlife care. We aren't just a clinic; we are a multidisciplinary engine of clinicians, engineers, and problem-solvers dedicated to closing the gaps in traditional care. By leveraging a high-touch, technology-driven platform, we identify risks early and deliver deeply personalized, 24/7 virtual care. We are here to prove that better data and patient-centered care lead to better outcomes, raising the standard of care for families nationwide. Role Description
Your North Star:
Drive the zero-to-one launch of Pomelo's newest women's health offering by building a best-in-class lifecycle and retention program that inspires deep patient trust and long-term engagement. Your key responsibilities will include: Closely partner with the Head of Growth to set full-funnel DTC growth strategy spanning new patient acquisition and lifecycle marketing Own acquisition channels and drive the day-to-day execution of the DTC growth strategy across paid social, SEM, SEO/GEO, and other channels Build a high-velocity testing and optimization engine from the ground up - create ads, run iterative tests, and synthesize data and qualitative insights to drive fast and efficient learning Manage and optimize the acquisition marketing budget, balancing new patient acquisition targets with CAC efficiency Lead and manage key agency relationships and external partners, holding them accountable for delivering strong results and performance improvements Partner with Product to identify friction points and optimize end to end funnel CVR Collaborate with Clinical and Operations teams to ensure marketing builds patient trust and play a key role in meeting high patient satisfaction goals Who You Are
4-6+ years of experience in DTC growth marketing with deep hands-on experience acquisition marketing; experience in retention marketing is a huge plus Experience in a 0-1 growth environment testing, iterating, and scaling channels from scratch A hands-on builder who thrives in ambiguity, moves quickly from idea to test, and balances brand building with short-term performance needs Demonstrable experience owning and operating paid social channels (e.g., Meta, TikTok) with a 6-figure monthly spend Strong balance of 'right brain' and 'left brain' you enjoy balancing creative ideation with data-driven decision making Excellent analytical skills, with experience in forecasting, financial modeling, and data analysis to derive insights and drive decision making Exceptional written and verbal communication skills, with the ability to translate data into actionable insights and drive alignment across cross-functional and external partners Bonus Points If You Have Any Of The Following
Experience in women's health or another high-trust/regulated industry Comfort stepping into content creation when needed Why You Should Join Our Team
By joining Pomelo, you will get in on the ground floor of a fast-moving, well-funded, and mission-driven startup where you will have a profound impact on the patients we serve. And you'll learn, grow, be challenged, and have fun with your team while doing it. We strive to create an environment where employees from all backgrounds are respected. We value working across disciplines, moving fast, data-driven decision making, learning, and always putting the patient first. We also offer: Competitive healthcare benefits Generous equity compensation Generous PTO policy At Pomelo, we are committed to hiring the best team to improve outcomes for all patients, regardless of their background. We need diverse perspectives to reflect the diversity of problems we face and the population we serve. We look to hire people from a variety of backgrounds, including but not limited to race, age, sexual orientation, gender identity and expression, national origin, religion, disability, and veteran status. Our salary ranges are based on paying competitively for our company's size and industry, and are one part of the total compensation package that also includes equity, benefits, and other opportunities at Pomelo Care. In accordance with New York City, Colorado, California, and other applicable laws, Pomelo Care is required to provide a reasonable estimate of the compensation range for this role. Individual pay decisions are ultimately based on a number of factors, including qualifications for the role, experience level, skillset, geography, and balancing internal equity. A reasonable estimate of the current salary range is $130,000 - $170,000 annually. We also believe that your personal needs and preferences should be taken into consideration, so we allow some choice between equity and cash.
At Pomelo Care, we are redefining the healthcare journey for women and children. As the leading virtual medical practice in our field, we provide a continuous circle of supportfrom the first steps of family building and the complexities of pregnancy to the nuances of postpartum, pediatric, and midlife care. We aren't just a clinic; we are a multidisciplinary engine of clinicians, engineers, and problem-solvers dedicated to closing the gaps in traditional care. By leveraging a high-touch, technology-driven platform, we identify risks early and deliver deeply personalized, 24/7 virtual care. We are here to prove that better data and patient-centered care lead to better outcomes, raising the standard of care for families nationwide. Role Description
Your North Star:
Drive the zero-to-one launch of Pomelo's newest women's health offering by building a best-in-class lifecycle and retention program that inspires deep patient trust and long-term engagement. Your key responsibilities will include: Closely partner with the Head of Growth to set full-funnel DTC growth strategy spanning new patient acquisition and lifecycle marketing Own acquisition channels and drive the day-to-day execution of the DTC growth strategy across paid social, SEM, SEO/GEO, and other channels Build a high-velocity testing and optimization engine from the ground up - create ads, run iterative tests, and synthesize data and qualitative insights to drive fast and efficient learning Manage and optimize the acquisition marketing budget, balancing new patient acquisition targets with CAC efficiency Lead and manage key agency relationships and external partners, holding them accountable for delivering strong results and performance improvements Partner with Product to identify friction points and optimize end to end funnel CVR Collaborate with Clinical and Operations teams to ensure marketing builds patient trust and play a key role in meeting high patient satisfaction goals Who You Are
4-6+ years of experience in DTC growth marketing with deep hands-on experience acquisition marketing; experience in retention marketing is a huge plus Experience in a 0-1 growth environment testing, iterating, and scaling channels from scratch A hands-on builder who thrives in ambiguity, moves quickly from idea to test, and balances brand building with short-term performance needs Demonstrable experience owning and operating paid social channels (e.g., Meta, TikTok) with a 6-figure monthly spend Strong balance of 'right brain' and 'left brain' you enjoy balancing creative ideation with data-driven decision making Excellent analytical skills, with experience in forecasting, financial modeling, and data analysis to derive insights and drive decision making Exceptional written and verbal communication skills, with the ability to translate data into actionable insights and drive alignment across cross-functional and external partners Bonus Points If You Have Any Of The Following
Experience in women's health or another high-trust/regulated industry Comfort stepping into content creation when needed Why You Should Join Our Team
By joining Pomelo, you will get in on the ground floor of a fast-moving, well-funded, and mission-driven startup where you will have a profound impact on the patients we serve. And you'll learn, grow, be challenged, and have fun with your team while doing it. We strive to create an environment where employees from all backgrounds are respected. We value working across disciplines, moving fast, data-driven decision making, learning, and always putting the patient first. We also offer: Competitive healthcare benefits Generous equity compensation Generous PTO policy At Pomelo, we are committed to hiring the best team to improve outcomes for all patients, regardless of their background. We need diverse perspectives to reflect the diversity of problems we face and the population we serve. We look to hire people from a variety of backgrounds, including but not limited to race, age, sexual orientation, gender identity and expression, national origin, religion, disability, and veteran status. Our salary ranges are based on paying competitively for our company's size and industry, and are one part of the total compensation package that also includes equity, benefits, and other opportunities at Pomelo Care. In accordance with New York City, Colorado, California, and other applicable laws, Pomelo Care is required to provide a reasonable estimate of the compensation range for this role. Individual pay decisions are ultimately based on a number of factors, including qualifications for the role, experience level, skillset, geography, and balancing internal equity. A reasonable estimate of the current salary range is $130,000 - $170,000 annually. We also believe that your personal needs and preferences should be taken into consideration, so we allow some choice between equity and cash.