Marketing Manager
Association of Cancer Care Centers, Rockville, MD, United States
Salary range:
$76,000 - $114,000 per year
POSITION SUMMARY The Manager, Marketing leads the planning, execution, and optimization of integrated marketing initiatives supporting the organization’s education programs, membership engagement, and strategic priorities. This role manages multi-channel campaigns, audience engagement strategies, and marketing operations that expand program reach, strengthen brand visibility, and support organizational growth.
Working collaboratively with cross-functional teams, the Manager translates organizational objectives into executable marketing plans, oversees campaign performance, and ensures marketing deliverables are aligned with brand standards, timelines, and measurable outcomes. The role serves as a strategic partner to program teams by providing marketing expertise, campaign leadership, and data-informed recommendations.
This position serves as an operational marketing leader responsible for campaign execution, team coordination, and continuous improvement of marketing processes supporting organizational initiatives. The Manager contributes to departmental planning and continuous improvement initiatives supporting long-term marketing effectiveness.
ESSENTIAL DUTIES AND RESPONSIBILITIES The responsibilities listed below represent the primary functions of the role and include, but are not limited to, the following.
Plan, execute, and evaluate integrated multi-channel marketing campaigns supporting education programs and membership initiatives.
Develop audience segmentation strategies and targeted messaging aligned with organizational objectives.
Translate marketing concepts into campaign calendars, timelines, and deliverable plans.
Ensure campaigns are delivered on strategy, on time, and within budget.
Implement QI as needed to support board-aligned priorities (e.g., reducing email burden to members, working with new AI platforms, etc.)
Content Development & Audience Engagement
Develop marketing messaging and storytelling aligned with organizational brand and mission.
Collaborate with Editorial, Creative, Web, and Program teams to produce promotional assets.
Support content strategy that increases audience engagement and program participation.
Translate program outcomes and member feedback into impactful marketing communications.
Marketing Automation & Analytics
Build and optimize marketing automation workflows supporting personalized engagement.
Monitor campaign performance metrics and analyze results to improve effectiveness.
Utilize analytics platforms to inform strategy and recommend optimization opportunities.
Event Marketing & Brand Representation
Support marketing activations at organizational events and conferences.
Represent the organization at external events, ensuring consistent brand messaging and professional engagement.
Assist with lead generation and post-event engagement strategies.
Cross-Functional Collaboration
Partner with internal stakeholders across education, editorial, research, and operations teams.
Identify operational challenges and implement solutions supporting efficient execution.
Leadership & Team Development
Provide guidance, coaching, and mentorship to assigned team members or junior staff.
Support performance feedback and professional development initiatives.
Contribute to development of scalable marketing workflows and best practices.
This job description is intended to describe the general nature and level of work performed and is not an exhaustive list of all responsibilities, duties, or skills required. Duties and responsibilities may be modified at any time based on organizational needs.
REQUIRED COMPETENCIES
Strong experience managing integrated marketing campaigns.
Ability to translate strategy into actionable marketing plans.
Communication & Storytelling
Excellent written, editing, and messaging development skills.
Ability to communicate complex concepts clearly and persuasively.
Analytical & Data Literacy
Strong analytical skills with ability to interpret marketing performance data.
Strong organizational and project coordination skills.
Ability to manage multiple concurrent priorities.
Technical Skills
Proficiency in marketing and analytics tools (e.g., HubSpot, Google Analytics, CMS platforms).
Experience with project management systems preferred.
EDUCATION AND EXPERIENCE
Bachelor’s degree in Marketing, Communications, or related field required.
Minimum five (5) – seven (7) years of professional marketing experience.
Preferred
Experience marketing education programs or professional development initiatives.
Experience working with membership organizations/societies or associations.
Familiarity with oncology or healthcare communications environments.
WORK ENVIRONMENT
Remote work environment requiring sustained computer use and virtual collaboration.
Travel required as outlined above.
COMPENSATION DISCLOSURE Salary range will be disclosed in accordance with applicable state and local pay transparency laws.
BENEFITS DISCLOSURE ACCC offers a competitive and comprehensive benefits package designed to support the health, well-being, and financial security of our employees.
Benefits may include:
Medical, dental, and vision insurance
401(k) retirement savings plan with employer contribution or match, where applicable
Comprehensive paid time off (PTO), including paid federal holidays, a floating holiday, and office closure during the week between Christmas and New Year’s Day
Sick leave in accordance with applicable state and local laws
Remote work flexibility
Professional development and continuing education support
Employee assistance and wellness resources
Life and disability insurance, where applicable
Specific benefit offerings, eligibility requirements, and effective dates will be provided during the offer and onboarding process.
ESSENTIAL FUNCTIONS Reasonable accommodations may be made to enable individuals with disabilities to perform essential functions, including:
Sustained computer-based marketing planning and execution.
Independent decision-making related to campaign management.
Collaboration through virtual communication platforms.
Participation in required travel.
EQUAL EMPLOYMENT OPPORTUNITY STATEMENT The organization is an equal opportunity employer and prohibits discrimination and harassment of any kind. Employment decisions are based on business needs, job requirements, and individual qualifications without regard to protected status under applicable law.
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$76,000 - $114,000 per year
POSITION SUMMARY The Manager, Marketing leads the planning, execution, and optimization of integrated marketing initiatives supporting the organization’s education programs, membership engagement, and strategic priorities. This role manages multi-channel campaigns, audience engagement strategies, and marketing operations that expand program reach, strengthen brand visibility, and support organizational growth.
Working collaboratively with cross-functional teams, the Manager translates organizational objectives into executable marketing plans, oversees campaign performance, and ensures marketing deliverables are aligned with brand standards, timelines, and measurable outcomes. The role serves as a strategic partner to program teams by providing marketing expertise, campaign leadership, and data-informed recommendations.
This position serves as an operational marketing leader responsible for campaign execution, team coordination, and continuous improvement of marketing processes supporting organizational initiatives. The Manager contributes to departmental planning and continuous improvement initiatives supporting long-term marketing effectiveness.
ESSENTIAL DUTIES AND RESPONSIBILITIES The responsibilities listed below represent the primary functions of the role and include, but are not limited to, the following.
Plan, execute, and evaluate integrated multi-channel marketing campaigns supporting education programs and membership initiatives.
Develop audience segmentation strategies and targeted messaging aligned with organizational objectives.
Translate marketing concepts into campaign calendars, timelines, and deliverable plans.
Ensure campaigns are delivered on strategy, on time, and within budget.
Implement QI as needed to support board-aligned priorities (e.g., reducing email burden to members, working with new AI platforms, etc.)
Content Development & Audience Engagement
Develop marketing messaging and storytelling aligned with organizational brand and mission.
Collaborate with Editorial, Creative, Web, and Program teams to produce promotional assets.
Support content strategy that increases audience engagement and program participation.
Translate program outcomes and member feedback into impactful marketing communications.
Marketing Automation & Analytics
Build and optimize marketing automation workflows supporting personalized engagement.
Monitor campaign performance metrics and analyze results to improve effectiveness.
Utilize analytics platforms to inform strategy and recommend optimization opportunities.
Event Marketing & Brand Representation
Support marketing activations at organizational events and conferences.
Represent the organization at external events, ensuring consistent brand messaging and professional engagement.
Assist with lead generation and post-event engagement strategies.
Cross-Functional Collaboration
Partner with internal stakeholders across education, editorial, research, and operations teams.
Identify operational challenges and implement solutions supporting efficient execution.
Leadership & Team Development
Provide guidance, coaching, and mentorship to assigned team members or junior staff.
Support performance feedback and professional development initiatives.
Contribute to development of scalable marketing workflows and best practices.
This job description is intended to describe the general nature and level of work performed and is not an exhaustive list of all responsibilities, duties, or skills required. Duties and responsibilities may be modified at any time based on organizational needs.
REQUIRED COMPETENCIES
Strong experience managing integrated marketing campaigns.
Ability to translate strategy into actionable marketing plans.
Communication & Storytelling
Excellent written, editing, and messaging development skills.
Ability to communicate complex concepts clearly and persuasively.
Analytical & Data Literacy
Strong analytical skills with ability to interpret marketing performance data.
Strong organizational and project coordination skills.
Ability to manage multiple concurrent priorities.
Technical Skills
Proficiency in marketing and analytics tools (e.g., HubSpot, Google Analytics, CMS platforms).
Experience with project management systems preferred.
EDUCATION AND EXPERIENCE
Bachelor’s degree in Marketing, Communications, or related field required.
Minimum five (5) – seven (7) years of professional marketing experience.
Preferred
Experience marketing education programs or professional development initiatives.
Experience working with membership organizations/societies or associations.
Familiarity with oncology or healthcare communications environments.
WORK ENVIRONMENT
Remote work environment requiring sustained computer use and virtual collaboration.
Travel required as outlined above.
COMPENSATION DISCLOSURE Salary range will be disclosed in accordance with applicable state and local pay transparency laws.
BENEFITS DISCLOSURE ACCC offers a competitive and comprehensive benefits package designed to support the health, well-being, and financial security of our employees.
Benefits may include:
Medical, dental, and vision insurance
401(k) retirement savings plan with employer contribution or match, where applicable
Comprehensive paid time off (PTO), including paid federal holidays, a floating holiday, and office closure during the week between Christmas and New Year’s Day
Sick leave in accordance with applicable state and local laws
Remote work flexibility
Professional development and continuing education support
Employee assistance and wellness resources
Life and disability insurance, where applicable
Specific benefit offerings, eligibility requirements, and effective dates will be provided during the offer and onboarding process.
ESSENTIAL FUNCTIONS Reasonable accommodations may be made to enable individuals with disabilities to perform essential functions, including:
Sustained computer-based marketing planning and execution.
Independent decision-making related to campaign management.
Collaboration through virtual communication platforms.
Participation in required travel.
EQUAL EMPLOYMENT OPPORTUNITY STATEMENT The organization is an equal opportunity employer and prohibits discrimination and harassment of any kind. Employment decisions are based on business needs, job requirements, and individual qualifications without regard to protected status under applicable law.
#J-18808-Ljbffr