Email Marketing & Automation Specialist
Dolly Parton’s Stampede, Pigeon Forge, TN, United States
World Choice Investments, parent company to Dolly Parton's Stampede, Pirates Voyage Dinner & Show, and other family-friendly brands, is seeking a detail-oriented Email Marketing & Automation Specialist to support and strengthen our lifecycle marketing efforts across multiple brands and locations. This role will be responsible for executing and optimizing email marketing, SMS marketing, and marketing automation initiatives that drive engagement, increase conversion, and support revenue growth.
You will build, manage, and enhance campaigns and automated workflows in HubSpot, using segmentation, personalization, and performance insights to continuously improve results. You'll play a hands‑on role in campaign strategy, email design, list management, A/B testing, and reporting, ensuring communications are timely, targeted, and aligned with each brand's voice and guest journey. This position requires both strong executional skills and a performance mindset. You will collaborate closely with the digital marketing team to refine processes, expand automation capabilities, and elevate the effectiveness of our email and SMS programs across our growing portfolio of family-friendly entertainment brands.
Key Responsibilities Email Marketing, SMS Marketing, & Marketing Automation
Develop and execute email marketing and SMS campaigns for multiple consumer-focused brands
Create compelling copy, subject lines, and calls-to-action that drive engagement and conversions
Design visually appealing email templates, incorporating distinct brand guidelines and best practices
Create dynamic content and messaging based on visitor data and behavior
Conduct A/B testing to optimize and improve performance
Build and manage HubSpot marketing automation workflows, including triggered emails and customer journeys
Monitor, audit, and troubleshoot workflows to ensure proper functionality and performance
Create and optimize lead capture forms in HubSpot to support database growth, segmentation strategy, and automated lifecycle marketing initiatives
Create and manage lists within our database, including strategic segmentation, list hygiene, and growth strategies
Support contact list imports and database updates for internal teams, ensuring data accuracy and compliance
Ensure compliance with email marketing and SMS regulations and best practices
Monitor marketing reply inboxes and bounce notifications, escalating guest inquiries as appropriate, and updating contact records to maintain database accuracy and deliverability health
Monitor and analyze campaign performance, using data-driven insights to optimize campaigns and improve ROI
Create and maintain reporting dashboards to communicate campaign performance and insights
Collaborate closely with our social media, digital advertising, and content teams for consistent messaging and campaign alignment
Develop and maintain process documentation
Stay up to date with industry trends
Qualifications Required:
Bachelor's degree in Marketing, Communications, related field, or equivalent experience
2-4+ years of experience in digital marketing, with a focus on email marketing
Excellent written and verbal communication skills
Strong understanding of email marketing best practices, including segmentation, personalization, and A/B testing
Hands‑on experience building and managing automated workflows within HubSpot or a similar platform
Experience with Canva or similar graphic design tools
Ability to manage multiple projects and meet deadlines
Detail‑oriented and highly organized
Preferred:
Understanding of seasonal guest behavior and planning cycles
Experience with HTML and CSS
Why You'll Love It Here
Join a supportive, high‑performing, and collaborative digital marketing team that values creativity, performance, and continuous improvement across a growing portfolio of family‑friendly brands
Market unforgettable entertainment experiences that create lasting memories for millions of guests each year - and see your work directly impact real-world visitation and revenue.
#J-18808-Ljbffr
You will build, manage, and enhance campaigns and automated workflows in HubSpot, using segmentation, personalization, and performance insights to continuously improve results. You'll play a hands‑on role in campaign strategy, email design, list management, A/B testing, and reporting, ensuring communications are timely, targeted, and aligned with each brand's voice and guest journey. This position requires both strong executional skills and a performance mindset. You will collaborate closely with the digital marketing team to refine processes, expand automation capabilities, and elevate the effectiveness of our email and SMS programs across our growing portfolio of family-friendly entertainment brands.
Key Responsibilities Email Marketing, SMS Marketing, & Marketing Automation
Develop and execute email marketing and SMS campaigns for multiple consumer-focused brands
Create compelling copy, subject lines, and calls-to-action that drive engagement and conversions
Design visually appealing email templates, incorporating distinct brand guidelines and best practices
Create dynamic content and messaging based on visitor data and behavior
Conduct A/B testing to optimize and improve performance
Build and manage HubSpot marketing automation workflows, including triggered emails and customer journeys
Monitor, audit, and troubleshoot workflows to ensure proper functionality and performance
Create and optimize lead capture forms in HubSpot to support database growth, segmentation strategy, and automated lifecycle marketing initiatives
Create and manage lists within our database, including strategic segmentation, list hygiene, and growth strategies
Support contact list imports and database updates for internal teams, ensuring data accuracy and compliance
Ensure compliance with email marketing and SMS regulations and best practices
Monitor marketing reply inboxes and bounce notifications, escalating guest inquiries as appropriate, and updating contact records to maintain database accuracy and deliverability health
Monitor and analyze campaign performance, using data-driven insights to optimize campaigns and improve ROI
Create and maintain reporting dashboards to communicate campaign performance and insights
Collaborate closely with our social media, digital advertising, and content teams for consistent messaging and campaign alignment
Develop and maintain process documentation
Stay up to date with industry trends
Qualifications Required:
Bachelor's degree in Marketing, Communications, related field, or equivalent experience
2-4+ years of experience in digital marketing, with a focus on email marketing
Excellent written and verbal communication skills
Strong understanding of email marketing best practices, including segmentation, personalization, and A/B testing
Hands‑on experience building and managing automated workflows within HubSpot or a similar platform
Experience with Canva or similar graphic design tools
Ability to manage multiple projects and meet deadlines
Detail‑oriented and highly organized
Preferred:
Understanding of seasonal guest behavior and planning cycles
Experience with HTML and CSS
Why You'll Love It Here
Join a supportive, high‑performing, and collaborative digital marketing team that values creativity, performance, and continuous improvement across a growing portfolio of family‑friendly brands
Market unforgettable entertainment experiences that create lasting memories for millions of guests each year - and see your work directly impact real-world visitation and revenue.
#J-18808-Ljbffr