Sr. Marketing Manager, Engagement, WW Amazon Flex, Amazon Flex
Amazon, New York, NY, United States
At Amazon, our goal is to exceed the expectations of customers by ensuring that their orders are delivered where and when they need them, as quickly, accurately, and cost efficiently as possible. To meet this goal, Amazon is continually striving to innovate and provide best‑in‑class service through the introduction of pioneering new products and services in the last mile delivery space, including the continuous innovation and expansion of the Amazon Flex program. Amazon Flex works directly with independent contractors – called delivery partners – to make deliveries to our customers. With Amazon Flex, individuals can now be their own boss delivering Amazon packages.
We are seeking an experienced Senior Product Marketing Manager for Worldwide delivery partner Engagement for Amazon Flex, who will lead formulating, iterating and implementing the strategy, execution, and optimization of our engagement marketing efforts across nine countries where Amazon Flex currently operates. The role owner will be the single‑threaded owner responsible for driving global DP engagement using all available product, marketing, and program levers. This high‑impact role focuses on improving early lifecycle engagement, growth and retention while improving platform usage across our global Amazon Flex network. You will develop engagement playbooks, define engagement strategy, and create three‑year plans that deliver strong results for the delivery partners while supporting business goals of lowering costs to serve and enabling rapid business growth. You will own the worldwide product marketing strategy for Promotions, Rewards Program, and Offers product across all marketing channels in the following countries: US, CA, MX, BR, UK, IN, JP, AU, SG. This role serves as the subject‑matter expert on delivery engagement, advising worldwide Flex marketing and business leaders. You'll lead the product marketing relationship for Promotions, help create new engagement strategies for upcoming delivery types and modes of transport including Quick Commerce businesses, and own the product and marketing roadmap for the worldwide Referral Program (Refer‑a‑Friend) and other engagement programs.
Key Responsibilities DP Lifecycle Strategy & Execution
Develop and execute worldwide delivery partner engagement strategy and playbooks with focus on driving DP retention and churn mitigation.
Collaborate with product partners to inform the product roadmap that impacts loyalty, and drive adoption among regional marketing teams.
Deliver go‑to‑market plans and drive worldwide parity of engagement programs and products across all markets.
Cross‑Functional Partnership & Influence
Partner cross‑functionally with regional marketing, marketing communications, product, business intelligence, legal, and finance teams to design, launch, and optimize programs at scale.
Influence regional marketing and product teams, finance, and advise senior business leaders on engagement strategies.
Data‑Driven Marketing & Optimization
Translate insights into compelling, localized marketing strategies that drive measurable outcomes.
Define customer segmentation and personalization strategies that improve engagement and retention.
Lead A/B testing and experimentation roadmaps to continuously optimize messaging across channels (email, push notification, SMS, WhatsApp, in‑app messages).
Analyze lifecycle funnel metrics, identify drop‑off points, and design data‑driven interventions to sustain engagement.
Measurement & Leadership Communication
Develop RoI model frameworks with finance partners for engagement initiatives.
Present business reviews and program narratives to senior leadership, including WBR/MBR/QBR inputs.
Basic Qualifications
6+ years of professional non‑internship marketing experience.
Experience prior success in driving execution of large‑scale project plans with multiple teams in support of business goals.
Experience with Excel or Tableau (data manipulation, macros, charts and pivot tables).
Experience building, executing and scaling cross‑functional marketing programs.
Experience communicating results to senior leadership.
Experience with customer segmentation, profiling, and targeting.
Preferred Qualifications
Experience using data and metrics to drive improvements.
Experience creating and managing complex, cross‑team project plans.
Experience leading go‑to‑market for consumer software or hardware product launches.
Amazon is an equal opportunity employer and does not discriminate on the basis of protected veteran status, disability, or other legally protected status. Our inclusive culture empowers Amazonians to deliver the best results for our customers.
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We are seeking an experienced Senior Product Marketing Manager for Worldwide delivery partner Engagement for Amazon Flex, who will lead formulating, iterating and implementing the strategy, execution, and optimization of our engagement marketing efforts across nine countries where Amazon Flex currently operates. The role owner will be the single‑threaded owner responsible for driving global DP engagement using all available product, marketing, and program levers. This high‑impact role focuses on improving early lifecycle engagement, growth and retention while improving platform usage across our global Amazon Flex network. You will develop engagement playbooks, define engagement strategy, and create three‑year plans that deliver strong results for the delivery partners while supporting business goals of lowering costs to serve and enabling rapid business growth. You will own the worldwide product marketing strategy for Promotions, Rewards Program, and Offers product across all marketing channels in the following countries: US, CA, MX, BR, UK, IN, JP, AU, SG. This role serves as the subject‑matter expert on delivery engagement, advising worldwide Flex marketing and business leaders. You'll lead the product marketing relationship for Promotions, help create new engagement strategies for upcoming delivery types and modes of transport including Quick Commerce businesses, and own the product and marketing roadmap for the worldwide Referral Program (Refer‑a‑Friend) and other engagement programs.
Key Responsibilities DP Lifecycle Strategy & Execution
Develop and execute worldwide delivery partner engagement strategy and playbooks with focus on driving DP retention and churn mitigation.
Collaborate with product partners to inform the product roadmap that impacts loyalty, and drive adoption among regional marketing teams.
Deliver go‑to‑market plans and drive worldwide parity of engagement programs and products across all markets.
Cross‑Functional Partnership & Influence
Partner cross‑functionally with regional marketing, marketing communications, product, business intelligence, legal, and finance teams to design, launch, and optimize programs at scale.
Influence regional marketing and product teams, finance, and advise senior business leaders on engagement strategies.
Data‑Driven Marketing & Optimization
Translate insights into compelling, localized marketing strategies that drive measurable outcomes.
Define customer segmentation and personalization strategies that improve engagement and retention.
Lead A/B testing and experimentation roadmaps to continuously optimize messaging across channels (email, push notification, SMS, WhatsApp, in‑app messages).
Analyze lifecycle funnel metrics, identify drop‑off points, and design data‑driven interventions to sustain engagement.
Measurement & Leadership Communication
Develop RoI model frameworks with finance partners for engagement initiatives.
Present business reviews and program narratives to senior leadership, including WBR/MBR/QBR inputs.
Basic Qualifications
6+ years of professional non‑internship marketing experience.
Experience prior success in driving execution of large‑scale project plans with multiple teams in support of business goals.
Experience with Excel or Tableau (data manipulation, macros, charts and pivot tables).
Experience building, executing and scaling cross‑functional marketing programs.
Experience communicating results to senior leadership.
Experience with customer segmentation, profiling, and targeting.
Preferred Qualifications
Experience using data and metrics to drive improvements.
Experience creating and managing complex, cross‑team project plans.
Experience leading go‑to‑market for consumer software or hardware product launches.
Amazon is an equal opportunity employer and does not discriminate on the basis of protected veteran status, disability, or other legally protected status. Our inclusive culture empowers Amazonians to deliver the best results for our customers.
#J-18808-Ljbffr