Sr. Marketing Manager, Engagement, WW Amazon Flex, Amazon Flex (Fulfillment & Op

Sr. Marketing Manager, Engagement, WW Amazon Flex Job ID: 10379862 | Amazon.com Services LLC At Amazon, our goal is to exceed the expectations of customers by ensuring that their orders are delivered where and when they need them. The Amazon Flex program works directly with independent contractors – called delivery partners – to deliver Amazon packages. We are seeking an experienced Senior Product Marketing Manager for Worldwide delivery partner Engagement for Amazon Flex. This role will lead formulating, iterating, and implementing the strategy, execution, and optimization of our engagement marketing efforts across 9 countries where Amazon Flex currently operates. The role owner will be the single‑threaded owner responsible for driving global DP engagement using all available product, marketing, and program levers. This high‑impact role focuses on improving early lifecycle engagement, growth and retention while improving platform usage across our global Amazon Flex network. Key Responsibilities Develop and execute WW delivery partner engagement strategy and playbooks to drive DP retention and churn mitigation. Collaborate with product partners to inform the product roadmap that impacts loyalty, and drive adoption among regional marketing teams. Deliver go‑to‑market plans and drive WW parity of engagement programs and products across all markets. Partner cross‑functionally with regional marketing, marketing communications, product, business intelligence, legal, and finance teams to design, launch, and optimize programs at scale. Influence regional marketing and product teams, finance, and advise senior business leaders on engagement strategies. Translate insights into localized marketing strategies that drive measurable outcomes. Define customer segmentation and personalization strategies that improve engagement and retention. Lead A/B testing and experimentation roadmaps to continuously optimize messaging across channels (email, push notification, SMS, WhatsApp, in‑app messages). Analyze lifecycle funnel metrics, identify drop‑off points, and design data‑driven interventions to sustain engagement. Develop ROI model frameworks with finance partners for engagement initiatives. Present business reviews and program narratives to senior leadership, including WBR/MBR/QBR inputs. Basic Qualifications 6+ years of professional marketing experience (non‑internship). Experience executing large‑scale project plans with multiple teams in support of business goals. Experience with Excel or Tableau (data manipulation, macros, charts and pivot tables). Experience building, executing, and scaling cross‑functional marketing programs. Experience communicating results to senior leadership. Experience with customer segmentation, profiling, and targeting. Preferred Qualifications Experience using data and metrics to drive improvements. Experience creating and managing complex, cross‑team project plans. Experience leading go‑to‑market for consumer software or hardware product launches. Salary and Benefits The base salary range for this position is 157,100.00 - 212,600.00 USD annually in NY, New York; 142,800.00 - 193,200.00 USD annually in WA, Bellevue. Your Amazon package will include sign‑on payments and restricted stock units (RSUs). Final compensation will be determined based on factors including experience, qualifications, and location. Amazon also offers comprehensive benefits including health insurance, 401(k) matching, paid time off, and parental leave. Equal Opportunity Employment Amazon is an equal opportunity employer and does not discriminate on the basis of protected veteran status, disability, or other legally protected status. Our inclusive culture empowers Amazonians to deliver the best results for our customers. If you have a disability and need a workplace accommodation or adjustment during the application and hiring process, please visit https://amazon.jobs/content/en/how-we-hire/accommodations for more information. Posted Posted: April 3, 2026 (Updated 1 day ago) #J-18808-Ljbffr