Digital Marketing Manager

We are looking for a strategic Digital Marketing Manager to lead our digital ecosystem into the next era of AI-driven growth. You will develop and manage a large-scale team to deliver integrated results across SEO, Social Media, and Performance Marketing. This role requires a leader who can balance traditional PPC and SMO with cutting‑edge AI search optimization (AEO/GEO) to ensure our brands dominate both human‑led and AI‑generated search results. Key Responsibilities: AI-Driven Search & Content Strategy (AEO/GEO) Generative Engine Optimization: Pivot traditional SEO to GEO and AEO to ensure brand visibility within AI overviews like ChatGPT and Gemini. Semantic Authority: Implement entity‑based search strategies and schema to help AI models interpret brand data. AI Content Pipelines: Oversee the use of Generative AI to scale high‑quality content production while maintaining strict brand voice standards. Paid Media & Performance (PPC & SMEO) Multi‑Platform PPC: Manage and optimize monthly ad budgets ($30k+) across Google, Bing, LinkedIn, and Apple Ads. Search Media Engine Optimization (SMEO): Optimize paid search visibility by aligning bid strategies with real‑time AI search trends. Data‑Driven ROI: Utilize PPC Bid Management and Conversion Rate Optimization (CRO) to maximize ROAS across all paid channels. Social Media Optimization (SMO) & Integration Integrated SMO: Lead Social Media Marketing strategies across Meta and LinkedIn to drive brand engagement and community growth. Cross‑Channel Alignment: Ensure SMO efforts are synchronized with SEO and PPC campaigns for a unified “full‑funnel” marketing approach. Performance Tracking: Monitor social signals and engagement metrics to refine content strategy and audience targeting. Direct Management: Lead a 16-member team of PPC specialists, SEO executives, and marketers to achieve monthly KPIs. Training & Development: Act as a mentor to bridge the gap between academic knowledge and industry practice for junior team members. Client Reporting: Maintain high‑level communication with domestic and international clients, sharing performance insights and ROI data. Required Skills & Experience Management: Proven experience leading teams of 15+ members and managing 100+ concurrent clients/projects. PPC Expertise: Mastery of PPC Management , Google AdWords, Meta Ads, and LinkedIn Marketing. Technical SEO: Deep knowledge of On‑Page/Off‑Page Optimization , Google Webmaster Tools, and GTM. AI/Analytical Tools: Proficient in Google Analytics, Microsoft Clarity, and AI‑assisted marketing tools. Education: MBA/PGDM in Marketing or a related field preferred. #J-18808-Ljbffr