Marketing Manager

At MidSouth Crawlspace Solutions, we’re passionate about serving homeowners, growing strong teams, and building a brand people trust. We believe marketing should drive real results, not just look good, and we’re looking for a Marketing Manager who’s excited to own that mission with us. The Role We’re seeking a highly organized, motivated, and experienced Marketing Manager to lead our marketing efforts from strategy to execution. This role requires real-world, hands‑on marketing experience and is responsible for generating qualified leads that meet defined lead goals and cost-per‑lead targets, while strengthening our brand across multiple channels. You’ll build systems, create processes, collaborate closely with teams, and continuously refine what works best. This role also represents MidSouth in the community—through events, networking, and face‑to‑face opportunities to connect with homeowners and partners. What You’ll Do Develop and execute an annual marketing plan across a wide variety of channels and mediums with a focus on lowest cost per lead and highest intent Generate, track, and optimize leads based on company lead goals and CPL allocations Oversee and optimize Google Business Profile, website performance, SEO, and local presence Manage and evaluate lead quality, attribution, and ROI Understand and manage lead aggregators and third‑party lead sources Create, write, and manage marketing content across platforms (web, social, email, print, etc.) Lead brand management, ensuring consistency in messaging, visuals, and voice Plan, coordinate, and attend community events, networking opportunities, home shows, and trade events Support and manage public relations efforts and local partnerships Understand social media platforms, engagement strategies, and performance metrics Collaborate with internal teams to support company initiatives and growth Build, document, and implement marketing processes and programs based on company needs Continuously test, learn, and improve marketing strategies Bonus Skills (Not Required, but a Plus) Graphic design knowledge (Canva, Adobe, or similar tools) Photography and/or videography skills Experience in home services or local service‑based industries Familiarity with CRM systems, call tracking, and marketing automation tools Why You’ll Love Working Here You’ll have real ownership and influence over marketing strategy and results You’ll work with a team that values growth, collaboration, and creativity You’ll help grow a brand that’s deeply connected to its community We’re committed to continuous improvement, learning, and doing things the right way We believe in taking care of our people and supporting long‑term growth. Our benefits include: Paid Time Off (PTO) so you can rest, recharge, and show up your best Medical, dental, and vision insurance options Growth and advancement opportunities as the company continues to grow A supportive team environment that values learning, collaboration, and development The opportunity to build something meaningful and make a real impact Ready to build, optimize, and grow with us? Apply today and tell us why you’d be a great fit for MidSouth Crawlspace Solutions. When applying, please forward your portfolio to laura@mscrawlspace.com for review. Requirements What We’re Looking For Proven, real‑life marketing experience in a marketing manager or similar role (hands‑on execution required) Strong understanding of lead generation strategy, performance marketing, and CPL management Experience using Salesforce specifically as a CRM Google Lead Generation knowledge is a requirement (Local Services Ads, paid search, tracking, optimization) Strategic oversight of Google Ads, LSAs, and SEO Experience managing websites, Google Business Profiles, and digital marketing platforms Excellent writing skills with a strong grasp of brand voice and storytelling Solid understanding of social media platforms and audience engagement Comfortable representing the company in the community and enjoys networking and relationship‑building Ability to analyze data, interpret results, and make informed decisions Highly organized with flawless attention to detail Self‑motivated, adaptable, and always ready to learn Enjoys collaboration and being part of a team Thrives in an “all hands on deck” environment #J-18808-Ljbffr