Senior Brand Strategist

Role Overview McAfee is seeking a world‑class Senior Brand Strategist to serve as the strategic engine powering our brand, creative, and marketing communications. Reporting to the Director of Brand Marketing, this senior individual contributor will shape how McAfee shows up in culture, in market, and across every consumer touchpoint. Job Title Senior Brand Strategist About The Role Brand & Creative Strategy Roll out McAfee’s overarching brand strategy, positioning, promise, and narrative. Lead brief development and strategic oversight for brand, creative, campaigns, and internal initiatives. Develop brand governance cadence and support brand governance by providing strategic engagement, briefings, guidance and approvals for other teams. Translate audience, cultural, and category insights into actionable creative insights, briefs and clear direction for creative teams. Partner closely with the VP Brand and cross‑functional leaders to ensure brand and strategy alignment across all consumer experiences. Author strategic narratives and business cases for brand extensions – partnerships, activations and more. Build repeatable strategic frameworks, templates, and tools that elevate strategic consistency across the organization. Advance McAfee’s POV on cultural and behavioral trends, competitive landscapes, and category white spaces. Drive clarity across messaging architecture, customer journeys, persona development, and brand storytelling. Insights, Research & Data Translation Support the development and interpretation of quantitative and qualitative research, brand health tracking, audience segmentation, and behavioral insights in partnership with insights and analytics. Translate complex data into simple, compelling insights that inspire creative work and help stakeholders make informed decisions. Drive measurement and optimization of brand equities – translate insights framework into brand storytelling, messaging and positioning across all channels. Cross‑Functional Influence & Collaboration Collaborate with Product, Creative, Comms, Growth Marketing, PMMs, internal stakeholders and Executive Stakeholders to connect brand strategy to business objectives. Partner hand‑in‑hand with the in-house creative team to guide concepting, idea development, messaging strategy, and creative articulation. Provide strategic leadership to external creative, research and brand partners; evaluate and guide their strategic output. Thought Leadership & Vision Act as the brand’s internal advocate for insight‑driven thinking and creative excellence. Bring fresh thinking, inspiration and intelligence to creative reviews, leadership discussions, and brand planning cycles. Proactively identify new opportunities for McAfee to differentiate, innovate and lead in the digital safety space. About You At least 10 years (we’d love more!) in brand strategy, creative strategy and strategic planning within top‑tier creative agencies, global brands or innovative technology companies. Demonstrated excellence in developing brand strategies, creative briefs and insight‑driven storytelling that leads to award‑winning or high‑performing work. Experience working directly in consumer brands, ideally with exposure to tech, digital security or subscription‑based products. Exceptional strategic thinker with strong analytical, conceptual and narrative‑creation abilities. Expertise in synthesizing audience, business, competitive and cultural insights into simple, inspiring direction. Brilliant communicator—clear, persuasive, confident with executives and creators alike. Ability to lead cross‑functional alignment and influence without authority. Highly collaborative, proactive and self‑directed—comfortable being the sole strategic authority. Strong command of data interpretation, research methodology, segmentation and brand measurement. Innate understanding of how insights turn into big ideas, creative territories and resonant messaging. Company Overview McAfee is a leader in personal security for consumers. Focused on protecting people, not just devices, McAfee consumer solutions adapt to users’ needs in an always online world, empowering them to live securely through integrated, intuitive solutions that protect their families and communities with the right security at the right moment. Company Benefits And Perks Bonus Program 401(k) Retirement Plan Medical, dental, vision, basic life, short‑term disability and long‑term disability coverage Paid parental leave Support for community involvement 14 paid company holidays Unlimited paid time off for exempt employees 96 hours of sick time and 120 hours of vacation for non‑exempt employees accrued each year EEO Statement We’re serious about our commitment to diversity which is why McAfee prohibits discrimination based on race, color, religion, gender, national origin, age, disability, veteran status, marital status, pregnancy, gender expression or identity, sexual orientation or any other legally protected status. Compensation The starting pay range for this position is $95,890.00–$157,540.00. McAfee takes into consideration an individual’s skillset, experience and location in making final salary determinations. For further details, please discuss with the Talent Acquisition Partner. 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