Marketing Analytics Specialist
Lenovo, Chicago, IL, United States
General Information
Req #: WD00096996
Career area: Marketing
Country/Region: United States of America
State: Illinois
City: Chicago
Date: Tuesday, March 31, 2026
Working time: Full-time
Additional Locations: United States of America - Illinois - Chicago
Why Work at Lenovo We are Lenovo. We do what we say. We own what we do. We WOW our customers.
Lenovo is a US$69 billion revenue global technology powerhouse, ranked #196 in the Fortune Global 500, and serving millions of customers every day in 180 markets. Focused on a bold vision to deliver Smarter Technology for All, Lenovo has built on its success as the world's largest PC company with a full-stack portfolio of AI-enabled, AI-ready, and AI-optimized devices (PCs, workstations, smartphones, tablets), infrastructure (server, storage, edge, high performance computing and software defined infrastructure), software, solutions, and services. Lenovo's continued investment in world-changing innovation is building a more equitable, trustworthy, and smarter future for everyone, everywhere. Lenovo is listed on the Hong Kong stock exchange under Lenovo Group Limited (HKSE: 992) (ADR: LNVGY).
This transformation together with Lenovo's world-changing innovation is building a more inclusive, trustworthy, and smarter future for everyone, everywhere. To find out more visit www.lenovo.com, and read about the latest news via our StoryHub.
Description and Requirements Motorola Mobility, A Lenovo Company, is one of the world's fastest growing smartphone providers, creating groundbreaking, affordable, high-quality products designed and built with the global customer in mind. And it's our people who make this all happen. We are thinkers, risk-takers and problem solvers, working together to constantly challenge the status quo. If you share our commitment to ingenuity, creativity and innovation, we want
you to help us define our world of tomorrow. Explore the opportunities and apply today.
We are seeking a marketing analytics specialist to support initiatives for the North America Marketing team at Motorola. This role is integral to driving data-driven decision making across the marketing function. Responsibilities include benchmarking, reporting, forecasting, developing dashboards, visualizing data, and providing actionable insights across media campaigns, partnerships, creative, PR and influencer marketing. The ideal candidate will have a deep understanding of marketing with a passion for data and analysis.
This role will be based out of our Chicago office with the expectation that you will need to be in the office 3 days per week.
Responsibilities
Strategic planning: Establish key performance indicators (KPIs) & benchmarks to measure marketing effectiveness and guide decision making through data across media, partnerships, PR and influencers
Media campaign reporting: Partner with the media and ecommerce teams to track performance against benchmarks and optimize investments. Responsibilities also include ensuring proper tagging to track KPIs.
Partnership reporting: Collaborate with the Partnership team to track, analyze and report on partnership performance and evaluate potential opportunities.
Translate complex data into clear recommendations for non-technical stakeholders
Presentations: Create compelling presentations to the marketing team and leadership to present insights from analysis in an easy to understand manner.
Platforms/ tools/ dashboards: Develop and implement best-in-class measurement frameworks, tools, visualizations and technologies for marketing analytics. Work closely with IT teams to design data structure and manage data governance, troubleshoot any issues with existing platforms
Ensure data integrity and consistency across platforms
Maintain documentation for tracking, taxonomy, and reporting frameworks
Basic Qualifications
Experience with data visualization tools (Tableau, Power BI, GA4, Supermetrics Looker, etc.)
Proficiency in Excel/Google Sheets (advanced functions, pivot tables)
Experience with marketing analytics platforms (Google Analytics, Adobe Analytics, etc.)
Understanding of media metrics (CPM, CTR, ROAS, CAC, LTV)
Experience working with large datasets
Strong analytical and critical thinking skills
Curiosity and a proactive approach to uncovering insights
Ability to manage ambiguity and work in a fast-paced environment
Attention to detail with a focus on data accuracy
Preferred Qualifications
SQL or Python/R for data analysis
Experience with attribution modeling or MMM (Marketing Mix Modeling)
Familiarity with tagging frameworks (GTM, pixels, UTM structures)
Experience with paid media platforms (Meta, Google Ads, TikTok, etc.)
E-commerce analytics experience
Bachelors Degree in Marketing, Analytics, Business, Statistics, or related field
2+ years relevant working experience
We are an Equal Opportunity Employer and do not discriminate against any employee or applicant for employment because of race, color, sex, age, religion, sexual orientation, gender identity, national origin, status as a veteran, and basis of disability or any federal, state, or local protected class.
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Career area: Marketing
Country/Region: United States of America
State: Illinois
City: Chicago
Date: Tuesday, March 31, 2026
Working time: Full-time
Additional Locations: United States of America - Illinois - Chicago
Why Work at Lenovo We are Lenovo. We do what we say. We own what we do. We WOW our customers.
Lenovo is a US$69 billion revenue global technology powerhouse, ranked #196 in the Fortune Global 500, and serving millions of customers every day in 180 markets. Focused on a bold vision to deliver Smarter Technology for All, Lenovo has built on its success as the world's largest PC company with a full-stack portfolio of AI-enabled, AI-ready, and AI-optimized devices (PCs, workstations, smartphones, tablets), infrastructure (server, storage, edge, high performance computing and software defined infrastructure), software, solutions, and services. Lenovo's continued investment in world-changing innovation is building a more equitable, trustworthy, and smarter future for everyone, everywhere. Lenovo is listed on the Hong Kong stock exchange under Lenovo Group Limited (HKSE: 992) (ADR: LNVGY).
This transformation together with Lenovo's world-changing innovation is building a more inclusive, trustworthy, and smarter future for everyone, everywhere. To find out more visit www.lenovo.com, and read about the latest news via our StoryHub.
Description and Requirements Motorola Mobility, A Lenovo Company, is one of the world's fastest growing smartphone providers, creating groundbreaking, affordable, high-quality products designed and built with the global customer in mind. And it's our people who make this all happen. We are thinkers, risk-takers and problem solvers, working together to constantly challenge the status quo. If you share our commitment to ingenuity, creativity and innovation, we want
you to help us define our world of tomorrow. Explore the opportunities and apply today.
We are seeking a marketing analytics specialist to support initiatives for the North America Marketing team at Motorola. This role is integral to driving data-driven decision making across the marketing function. Responsibilities include benchmarking, reporting, forecasting, developing dashboards, visualizing data, and providing actionable insights across media campaigns, partnerships, creative, PR and influencer marketing. The ideal candidate will have a deep understanding of marketing with a passion for data and analysis.
This role will be based out of our Chicago office with the expectation that you will need to be in the office 3 days per week.
Responsibilities
Strategic planning: Establish key performance indicators (KPIs) & benchmarks to measure marketing effectiveness and guide decision making through data across media, partnerships, PR and influencers
Media campaign reporting: Partner with the media and ecommerce teams to track performance against benchmarks and optimize investments. Responsibilities also include ensuring proper tagging to track KPIs.
Partnership reporting: Collaborate with the Partnership team to track, analyze and report on partnership performance and evaluate potential opportunities.
Translate complex data into clear recommendations for non-technical stakeholders
Presentations: Create compelling presentations to the marketing team and leadership to present insights from analysis in an easy to understand manner.
Platforms/ tools/ dashboards: Develop and implement best-in-class measurement frameworks, tools, visualizations and technologies for marketing analytics. Work closely with IT teams to design data structure and manage data governance, troubleshoot any issues with existing platforms
Ensure data integrity and consistency across platforms
Maintain documentation for tracking, taxonomy, and reporting frameworks
Basic Qualifications
Experience with data visualization tools (Tableau, Power BI, GA4, Supermetrics Looker, etc.)
Proficiency in Excel/Google Sheets (advanced functions, pivot tables)
Experience with marketing analytics platforms (Google Analytics, Adobe Analytics, etc.)
Understanding of media metrics (CPM, CTR, ROAS, CAC, LTV)
Experience working with large datasets
Strong analytical and critical thinking skills
Curiosity and a proactive approach to uncovering insights
Ability to manage ambiguity and work in a fast-paced environment
Attention to detail with a focus on data accuracy
Preferred Qualifications
SQL or Python/R for data analysis
Experience with attribution modeling or MMM (Marketing Mix Modeling)
Familiarity with tagging frameworks (GTM, pixels, UTM structures)
Experience with paid media platforms (Meta, Google Ads, TikTok, etc.)
E-commerce analytics experience
Bachelors Degree in Marketing, Analytics, Business, Statistics, or related field
2+ years relevant working experience
We are an Equal Opportunity Employer and do not discriminate against any employee or applicant for employment because of race, color, sex, age, religion, sexual orientation, gender identity, national origin, status as a veteran, and basis of disability or any federal, state, or local protected class.
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