Director, GTM Marketing - Measurement
InMarket, Only, TN, United States
Job Title:
Director, GTM Marketing - Measurement
Location:
Remote - US Only
About InMarket Since 2010, InMarket has been the leader in 360-degree consumer intelligence and real-time activation for thousands of today’s top brands. Through InMarket's data-driven marketing platform, brands can build targeted audiences, activate media in real time, and measure success in driving return on ad spend. InMarket's proprietary Moments offering outperforms traditional mobile advertising by 6x.* Our LCI attribution platform, which won the MarTech Breakthrough Award for Best Advertising Measurement Platform, was validated by Forrester to drive an average of $40 ROAS for our clients.
Source: Wordstream US Google Display Benchmarks for Mobile Media
About The Role We are seeking a Director, GTM Marketing to lead and own the end-to-end go-to-market strategy and execution for our Measurement business. This is a business-critical leadership role with full accountability for marketing’s contribution to Measurement revenue growth. The Director, GTM Marketing will partner directly with the GM of Measurement and Sales leadership to drive positioning, commercialization, pipeline generation, enablement, and narrative leadership. This leader is responsible for ensuring marketing is not reactive support, but a growth engine aligned to business outcomes.
What You Will Do Own the End-to-End GTM Marketing Strategy for Measurement
Develop and lead the comprehensive GTM strategy aligned to Measurement revenue goals
Translate business objectives into clear quarterly marketing priorities and execution plans
Own positioning, packaging, differentiation, and commercialization strategy
Drive disciplined launch execution across pre‑launch, launch, and in‑market phases
Ensure all marketing investments ladder directly to business impact
Partner Deeply with the GM and Sales Leadership
Serve as strategic marketing partner to the GM of Measurement
Align on growth targets, market priorities, and competitive strategy
Collaborate with Sales leadership to align marketing support to pipeline needs
Identify gaps in seller readiness, positioning, or proof and proactively address them
Participate in key business reviews and revenue discussions
Lead Product Marketing and Commercialization
Oversee Product Marketing for Measurement and ensure clarity of narrative and value proposition
Ensure every launch includes defined readiness checkpoints, training, and adoption plans
Drive message consistency across sales materials, content, PR, and demand programs
Strengthen competitive positioning and objection handling across the field
Orchestrate Cross‑Functional Marketing Execution
Align and prioritize shared marketing resources in support of Measurement growth, including:
Brand & Communications
Content & Partner Marketing
Sales Marketing
Demand Generation
Digital Marketing
Sales Enablement
Marketing Operations
Ensure Measurement priorities are clearly translated into actionable programs
Drive alignment across hub‑and‑spoke teams in a matrix organization
Drive Pipeline and Performance Accountability
Own marketing pipeline contribution targets for Measurement
Define and track KPIs tied to awareness, engagement, pipeline, and revenue influence
Review performance regularly with the GM and Sales leadership
Adjust strategy and allocation based on performance insights
Elevate Market Position and Thought Leadership
Define the strategic narrative for Measurement in partnership with Brand & Communications
Shape research, insights, and content priorities to support key story pillars
Ensure PR and thought leadership efforts reinforce business differentiation
Identify opportunities to influence category conversations
What Success Looks Like (First 12 Months)
Clear and differentiated positioning in‑market
Structured, consistent launch execution across initiatives
Measurable pipeline growth tied to priority offerings
Strong alignment and trust with the GM and Sales leadership
Increased share of voice on priority Measurement narratives
Marketing viewed as a direct growth partner for the business
Your Experience and Expertise
12+ years of experience in GTM leadership, Product Marketing, or business‑line marketing
Proven track record owning marketing for a revenue‑generating business or division
Experience partnering directly with GMs and Sales leaders
Strong background in measurement, ad tech, martech, SaaS, or data‑driven B2B environments
Demonstrated success driving pipeline growth and commercialization impact
Experience operating in a matrixed organization
Strong executive presence and cross‑functional leadership skills
Core Competencies
Business‑first mindset with marketing expertise
Highly accountable and outcome‑oriented
Decisive and comfortable operating with speed
Strong collaborator who can align diverse stakeholders
Data‑driven with a bias toward action
Benefits Summary
Competitive salary, stock options, flexible vacation
Medical, dental and Flexible Spending Account (FSA)
Company Matched 401(k)
Unlimited PTO (within reason)
Talented co‑workers and management
Agile Development Program (For continued learning/professional development)
Paid Parental Leave
For candidates in California, Colorado, and New York City, Illinois, Minnesota, New Jersey, Vermont, Washington and Massachusetts, the Targeted Base Salary Range for this role is $145,000 -$160,000.
Actual salaries will vary depending on factors including but not limited to work experience, specialized skills and training, performance in role, business needs, and job requirements. Base salary is subject to change and may be modified in the future. Base salary is just one component of InMarket’s total rewards package that also may include bonus, equity, and benefits. Ask your recruiter for more information!
At InMarket, diversity is not just a value, it’s the very essence of who we are. It’s about recognizing and celebrating the unique perspectives each of us brings, from our colleagues to the communities we serve. We are committed to embracing the full spectrum of backgrounds, beliefs, abilities, and life experiences, knowing that this diversity strengthens us. At InMarket, our commitment to Diversity, Equity, and Inclusion means valuing each individual’s unique contributions. Together, we thrive.
InMarket is an Equal Opportunity Employer (EOE). Qualified applicants are considered for employment without regard to age, race, color, religion, sex, national origin, sexual orientation, disability, or veteran status.
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Director, GTM Marketing - Measurement
Location:
Remote - US Only
About InMarket Since 2010, InMarket has been the leader in 360-degree consumer intelligence and real-time activation for thousands of today’s top brands. Through InMarket's data-driven marketing platform, brands can build targeted audiences, activate media in real time, and measure success in driving return on ad spend. InMarket's proprietary Moments offering outperforms traditional mobile advertising by 6x.* Our LCI attribution platform, which won the MarTech Breakthrough Award for Best Advertising Measurement Platform, was validated by Forrester to drive an average of $40 ROAS for our clients.
Source: Wordstream US Google Display Benchmarks for Mobile Media
About The Role We are seeking a Director, GTM Marketing to lead and own the end-to-end go-to-market strategy and execution for our Measurement business. This is a business-critical leadership role with full accountability for marketing’s contribution to Measurement revenue growth. The Director, GTM Marketing will partner directly with the GM of Measurement and Sales leadership to drive positioning, commercialization, pipeline generation, enablement, and narrative leadership. This leader is responsible for ensuring marketing is not reactive support, but a growth engine aligned to business outcomes.
What You Will Do Own the End-to-End GTM Marketing Strategy for Measurement
Develop and lead the comprehensive GTM strategy aligned to Measurement revenue goals
Translate business objectives into clear quarterly marketing priorities and execution plans
Own positioning, packaging, differentiation, and commercialization strategy
Drive disciplined launch execution across pre‑launch, launch, and in‑market phases
Ensure all marketing investments ladder directly to business impact
Partner Deeply with the GM and Sales Leadership
Serve as strategic marketing partner to the GM of Measurement
Align on growth targets, market priorities, and competitive strategy
Collaborate with Sales leadership to align marketing support to pipeline needs
Identify gaps in seller readiness, positioning, or proof and proactively address them
Participate in key business reviews and revenue discussions
Lead Product Marketing and Commercialization
Oversee Product Marketing for Measurement and ensure clarity of narrative and value proposition
Ensure every launch includes defined readiness checkpoints, training, and adoption plans
Drive message consistency across sales materials, content, PR, and demand programs
Strengthen competitive positioning and objection handling across the field
Orchestrate Cross‑Functional Marketing Execution
Align and prioritize shared marketing resources in support of Measurement growth, including:
Brand & Communications
Content & Partner Marketing
Sales Marketing
Demand Generation
Digital Marketing
Sales Enablement
Marketing Operations
Ensure Measurement priorities are clearly translated into actionable programs
Drive alignment across hub‑and‑spoke teams in a matrix organization
Drive Pipeline and Performance Accountability
Own marketing pipeline contribution targets for Measurement
Define and track KPIs tied to awareness, engagement, pipeline, and revenue influence
Review performance regularly with the GM and Sales leadership
Adjust strategy and allocation based on performance insights
Elevate Market Position and Thought Leadership
Define the strategic narrative for Measurement in partnership with Brand & Communications
Shape research, insights, and content priorities to support key story pillars
Ensure PR and thought leadership efforts reinforce business differentiation
Identify opportunities to influence category conversations
What Success Looks Like (First 12 Months)
Clear and differentiated positioning in‑market
Structured, consistent launch execution across initiatives
Measurable pipeline growth tied to priority offerings
Strong alignment and trust with the GM and Sales leadership
Increased share of voice on priority Measurement narratives
Marketing viewed as a direct growth partner for the business
Your Experience and Expertise
12+ years of experience in GTM leadership, Product Marketing, or business‑line marketing
Proven track record owning marketing for a revenue‑generating business or division
Experience partnering directly with GMs and Sales leaders
Strong background in measurement, ad tech, martech, SaaS, or data‑driven B2B environments
Demonstrated success driving pipeline growth and commercialization impact
Experience operating in a matrixed organization
Strong executive presence and cross‑functional leadership skills
Core Competencies
Business‑first mindset with marketing expertise
Highly accountable and outcome‑oriented
Decisive and comfortable operating with speed
Strong collaborator who can align diverse stakeholders
Data‑driven with a bias toward action
Benefits Summary
Competitive salary, stock options, flexible vacation
Medical, dental and Flexible Spending Account (FSA)
Company Matched 401(k)
Unlimited PTO (within reason)
Talented co‑workers and management
Agile Development Program (For continued learning/professional development)
Paid Parental Leave
For candidates in California, Colorado, and New York City, Illinois, Minnesota, New Jersey, Vermont, Washington and Massachusetts, the Targeted Base Salary Range for this role is $145,000 -$160,000.
Actual salaries will vary depending on factors including but not limited to work experience, specialized skills and training, performance in role, business needs, and job requirements. Base salary is subject to change and may be modified in the future. Base salary is just one component of InMarket’s total rewards package that also may include bonus, equity, and benefits. Ask your recruiter for more information!
At InMarket, diversity is not just a value, it’s the very essence of who we are. It’s about recognizing and celebrating the unique perspectives each of us brings, from our colleagues to the communities we serve. We are committed to embracing the full spectrum of backgrounds, beliefs, abilities, and life experiences, knowing that this diversity strengthens us. At InMarket, our commitment to Diversity, Equity, and Inclusion means valuing each individual’s unique contributions. Together, we thrive.
InMarket is an Equal Opportunity Employer (EOE). Qualified applicants are considered for employment without regard to age, race, color, religion, sex, national origin, sexual orientation, disability, or veteran status.
#J-18808-Ljbffr