Director, GTM Marketing - Activation

Job Title: Director, GTM Marketing - ActivationLocation: Remote - US OnlyAbout InMarketSince 2010, InMarket has been the leader in 360-degree consumer intelligence and real-time activation for thousands of today's top brands. Through InMarket's data-driven marketing platform, brands can build targeted audiences, activate media in real time, and measure success in driving return on ad spend. InMarket's proprietary Moments offering outperforms traditional mobile advertising by 6x. Our LCI attribution platform, which won the MarTech Breakthrough Award for Best Advertising Measurement Platform, was validated by Forrester to drive an average of $40 ROAS for our clients.About The RoleWe are seeking a Director, GTM Marketing to lead go-to-market strategy and execution for our Activation business.This role is responsible for driving positioning, commercialization, and pipeline acceleration for Activation solutions. You will partner closely with business-line leadership and Sales to ensure marketing efforts are aligned to revenue priorities and executed with discipline.This is a high-impact role for someone who combines strong Product Marketing fundamentals with hands-on execution and cross-functional leadership.What You Will DoOwn GTM Marketing Strategy for ActivationDevelop and execute the GTM plan aligned to Activation revenue goalsRefine positioning and messaging to clearly differentiate in a competitive landscapeTranslate product updates and innovations into market-ready narrativesEnsure consistent messaging across sales materials, content, and campaignsYou are accountable for how Activation shows up in the market.Partner with Business and Sales LeadershipWork closely with Activation leadership to align on growth prioritiesPartner with Sales leaders to identify pipeline needs and field gapsParticipate in business reviews and align marketing support accordinglyTranslate sales feedback into messaging and competitive adjustmentsMarketing must be embedded in business decision-making.Lead Commercialization & Enablement AlignmentManage structured launch processes for new Activation features and packagesPartner with Enablement to ensure readiness and adoptionCoordinate with Demand Generation and Sales Marketing on rollout plansTrack launch performance and adjust quicklyCommercialization must be structured and measurable.Drive Demand & Pipeline AlignmentAlign demand programs to Activation prioritiesPartner with Demand Generation to increase qualified pipelineMonitor performance metrics and optimize campaignsSupport account-based marketing initiatives for priority segmentsCoordinate Cross-Functional ExecutionPartner with:Content & Partner MarketingBrand & CommunicationsDemand GenerationSales MarketingSales EnablementMarketing OperationsEnsure Activation priorities are reflected in shared marketing resourcesStrong cross-functional leadership is essential.What Success Looks Like (First 12 Months)Clear, differentiated Activation positioningStructured and consistent launch executionMeasurable pipeline growth tied to Activation prioritiesStrong alignment with Activation leadership and SalesImproved seller confidence in Activation solutionsYour Experience and Expertise10-15 years of experience in Product Marketing, GTM Marketing, or B2B marketingExperience marketing data, SaaS, ad tech, or martech solutionsStrong storytelling and positioning capabilitiesAbility to translate technical capabilities into business valueExperience partnering with Sales and business-line leadersData-driven and performance-orientedCore CompetenciesBusiness-first mindset with marketing expertiseHighly accountable and outcome-orientedDecisive and comfortable operating with speedStrong collaborator who can align diverse stakeholdersData-driven with a bias toward actionBenefits SummaryCompetitive salary, stock options, flexible vacationMedical, dental and Flexible Spending Account (FSA)Company Matched 401(k)Unlimited PTO (within reason)Talented co-workers and managementAgile Development Program (For continued learning/professional development)Paid Parental LeaveFor candidates in California, Colorado, and New York City, Illinois, Minnesota, New Jersey, Vermont, Washington and Massachusetts, the Targeted Base Salary Range for this role is $145,000 - $160,000.Actual salaries will vary depending on factors including but not limited to work experience, specialized skills and training, performance in role, business needs, and job requirements. Base salary is subject to change and may be modified in the future. Base salary is just one component of InMarket's total rewards package that also may include bonus, equity, and benefits. Ask your recruiter for more information!At InMarket, diversity is not just a value, it's the very essence of who we are. It's about recognizing and celebrating the unique perspectives each of us brings, from our colleagues to the communities we serve. We are committed to embracing the full spectrum of backgrounds, beliefs, abilities, and life experiences, knowing that this diversity strengthens us. At InMarket, our commitment to Diversity, Equity, and Inclusion means valuing each individual's unique contributions. Together, we thrive.InMarket is an Equal Opportunity Employer (EOE). Qualified applicants are considered for employment without regard to age, race, color, religion, sex, national origin, sexual orientation, disability, or veteran status.J-18808-Ljbffr