Director, GTM Marketing - Activation

Job Title:

Director, GTM Marketing - Activation

Location:

Remote - US Only

About InMarket

Since 2010, InMarket has been the leader in 360‑degree consumer intelligence and real‑time activation for thousands of today’s top brands. Through InMarket's data‑driven marketing platform, brands can build targeted audiences, activate media in real time, and measure success in driving return on ad spend. InMarket's proprietary Moments offering outperforms traditional mobile advertising by 6x.* Our LCI attribution platform, which won the MarTech Breakthrough Award for Best Advertising Measurement Platform, was validated by Forrester to drive an average of $40 ROAS for our clients.

*Source: Wordstream US Google Display Benchmarks for Mobile Media

About the Role
We are seeking a

Director, GTM Marketing

to lead go‑to‑market strategy and execution for our Activation business.

This role is responsible for driving positioning, commercialization, and pipeline acceleration for Activation solutions. You will partner closely with business‑line leadership and Sales to ensure marketing efforts are aligned to revenue priorities and executed with discipline.

This is a high‑impact role for someone who combines strong Product Marketing fundamentals with hands‑on execution and cross‑functional leadership.

What You Will Do
Own GTM Marketing Strategy for Activation

Develop and execute the GTM plan aligned to Activation revenue goals

Refine positioning and messaging to clearly differentiate in a competitive landscape

Translate product updates and innovations into market‑ready narratives

Ensure consistent messaging across sales materials, content, and campaigns

You are accountable for how Activation shows up in the market.

Partner with Business and Sales Leadership

Work closely with Activation leadership to align on growth priorities

Partner with Sales leaders to identify pipeline needs and field gaps

Participate in business reviews and align marketing support accordingly

Translate sales feedback into messaging and competitive adjustments

Marketing must be embedded in business decision‑making.

Lead Commercialization & Enablement Alignment

Manage structured launch processes for new Activation features and packages

Partner with Enablement to ensure readiness and adoption

Coordinate with Demand Generation and Sales Marketing on rollout plans

Track launch performance and adjust quickly

Commercialization must be structured and measurable.

Drive Demand & Pipeline Alignment

Align demand programs to Activation priorities

Partner with Demand Generation to increase qualified pipeline

Monitor performance metrics and optimize campaigns

Support account‑based marketing initiatives for priority segments

Coordinate Cross‑Functional Execution

Partner with:

Content & Partner Marketing

Brand & Communications

Demand Generation

Sales Marketing

Sales Enablement

Marketing Operations

Ensure Activation priorities are reflected in shared marketing resources

Strong cross‑functional leadership is essential.

What Success Looks Like (First 12 Months)

Clear, differentiated Activation positioning

Structured and consistent launch execution

Measurable pipeline growth tied to Activation priorities

Strong alignment with Activation leadership and Sales

Improved seller confidence in Activation solutions

Your Experience and Expertise:

10-15 years of experience in Product Marketing, GTM Marketing, or B2B marketing

Experience marketing data, SaaS, ad tech, or martech solutions

Strong storytelling and positioning capabilities

Ability to translate technical capabilities into business value

Experience partnering with Sales and business‑line leaders

Data‑driven and performance‑oriented

Core Competencies

Business‑first mindset with marketing expertise

Highly accountable and outcome‑oriented

Decisive and comfortable operating with speed

Strong collaborator who can align diverse stakeholders

Data‑driven with a bias toward action

Benefits Summary

Competitive salary, stock options, flexible vacation

Medical, dental and Flexible Spending Account (FSA)

Company Matched 401(k)

Unlimited PTO (within reason)

Talented co‑workers and management

Agile Development Program (For continued learning/professional development)

Paid Parental Leave

For candidates in California, Colorado, and New York City, Illinois, Minnesota, New Jersey, Vermont, Washington and Massachusetts, the Targeted Base Salary Range for this role is $145,000 – $160,000.

Actual salaries will vary depending on factors including but not limited to work experience, specialized skills and training, performance in role, business needs, and job requirements. Base salary is subject to change and may be modified in the future. Base salary is just one component of InMarket’s total rewards package that also may include bonus, equity, and benefits. Ask your recruiter for more information!

At InMarket, diversity is not just a value, it’s the very essence of who we are. It’s about recognizing and celebrating the unique perspectives each of us brings, from our colleagues to the communities we serve. We are committed to embracing the full spectrum of backgrounds, beliefs, abilities, and life experiences, knowing that this diversity strengthens us. At InMarket, our commitment to Diversity, Equity, and Inclusion means valuing each individual’s unique contributions. Together, we thrive.

InMarket is an Equal Opportunity Employer (EOE). Qualified applicants are considered for employment without regard to age, race, color, religion, sex, national origin, sexual orientation, disability, or veteran status.

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