Marketing Operations & Growth Manager
Würk, Denver, CO, United States
We are seeking applicants who are looking for the opportunity to plant roots and grow with a purpose-driven organization. Würk provides an all-in-one workforce management solution to employers in highly regulated industries including but not limited to cannabis, hemp, alcohol, casino, healthcare and construction. We’ve created a dynamic system to manage payroll, HR, timekeeping, and tax compliance, streamlining operations and minimizing regulatory risk. Our responsibility is to protect our clients so they can focus on their business. If you are passionate about using your skills and talents to do good, we here at Würk want to meet you!
Marketing Operations & Growth Manager This hybrid role blends marketing operations, growth marketing, marketing automation, CRO, analytics, and campaign execution to accelerate measurable revenue impact. Reporting to the Director of Marketing, this position is ideal for a data-driven marketer capable of building sophisticated systems, while producing high-quality growth programs.
Responsibilities Vertical & Enterprise Marketing
Develop keyword-optimized industry-specific landing pages and enterprise-ready product positioning
Collaborate with Sales to align messaging, improve conversion rate and nurturing throughout long sales cycles
Marketing Automation, Email & Lifecycle Nurture
Build and manage HubSpot workflows, lifecycle stages, lead scoring and segmentation
Create targeted, persona-based vertical nurture sequences for enterprise and mid-market audiences
Execute automated product, feature, onboarding, retention, and upsell campaigns
Analytics, Reporting & Attribution
Own GA4, Looker Studio dashboards, UTMs, and attribution modeling frameworks
Ensure accurate source tracking, funnel integrity, and ROI visibility across channels
Deliver monthly reporting on pipeline contribution, conversion metrics, and marketing performance
Cross-Departmental Support
Partner with Sales to optimize pipeline velocity, lead scoring accuracy and lead nurturing sequences
Support Customer Success with automated email sequences for client communications and retention
Collaborating with Product Team to create product marketing sequences to current clients and prospects
Collaborating with Partnerships through email lead nurture, content development, Salesforce dashboard reporting & analysis
SEO, Content & Conversion Optimization
Conduct regular keyword analysis to ensure SEO best practices and content optimizations across the website are consistent
Improve conversion rate optimization through A/B testing, UX/UI enhancements, call-to-action optimization, and analytics insights.
Required Skill Sets And Experience
Bachelor’s degree in marketing, business, analytics, or related field.
3+ years’ experience across digital marketing, marketing operations, growth, or demand gen.
Strong expertise in CRMs, including Salesforce and HubSpot
Strong expertise in HubSpot automation, lifecycle marketing architecture, lead scoring, and segmentation.
Proven success increasing pipeline growth through CRO, and multi-channel digital strategy.
Hands-on experience with GA4, Looker Studio, UTMs, and attribution models.
Excellent writing, editing, and content structuring abilities.
Strong project management and cross-functional communication skills.
HTML/CSS, graphic design, or light development skills a plus
B2B SaaS experience a plus
HCM, workforce management & HR industry experience a plus
What’s in it for you?
Competitive medical, dental, and vision plans
100% employer-paid basic life insurance, short term disability, and employee assistance programs
401(k) traditional and Roth plans with Employer Match
Generous PTO, bonus, and stock options
$400 office equipment reimbursement
$300/year fitness reimbursement
Internet reimbursement
Paid professional development & tuition reimbursement
Generous referral bonuses
Paid parental leave
Remote-friendly work environment
Paid sabbatical leave program
Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions. Please note this job description is not designed to cover or contain a comprehensive listing of activities, duties or responsibilities that are required of the employee for this job. Duties, responsibilities, and activities may change at any time with or without notice.
Wurk is an Equal Opportunity Employer. Wurk does not discriminate on the basis of race, religion, color, sex, gender identity, sexual orientation, age, non-disqualifying physical or mental disability, national origin, veteran status or any other basis covered by appropriate law.
At this time, Wurk cannot provide work visa sponsorship. Candidates must have legal authorization to work and be based in the United States to be considered for this role.
The base annual salary range for this position is $85,000 to $95,000 and will be based on the candidate's experience, education, and geographic location.
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Marketing Operations & Growth Manager This hybrid role blends marketing operations, growth marketing, marketing automation, CRO, analytics, and campaign execution to accelerate measurable revenue impact. Reporting to the Director of Marketing, this position is ideal for a data-driven marketer capable of building sophisticated systems, while producing high-quality growth programs.
Responsibilities Vertical & Enterprise Marketing
Develop keyword-optimized industry-specific landing pages and enterprise-ready product positioning
Collaborate with Sales to align messaging, improve conversion rate and nurturing throughout long sales cycles
Marketing Automation, Email & Lifecycle Nurture
Build and manage HubSpot workflows, lifecycle stages, lead scoring and segmentation
Create targeted, persona-based vertical nurture sequences for enterprise and mid-market audiences
Execute automated product, feature, onboarding, retention, and upsell campaigns
Analytics, Reporting & Attribution
Own GA4, Looker Studio dashboards, UTMs, and attribution modeling frameworks
Ensure accurate source tracking, funnel integrity, and ROI visibility across channels
Deliver monthly reporting on pipeline contribution, conversion metrics, and marketing performance
Cross-Departmental Support
Partner with Sales to optimize pipeline velocity, lead scoring accuracy and lead nurturing sequences
Support Customer Success with automated email sequences for client communications and retention
Collaborating with Product Team to create product marketing sequences to current clients and prospects
Collaborating with Partnerships through email lead nurture, content development, Salesforce dashboard reporting & analysis
SEO, Content & Conversion Optimization
Conduct regular keyword analysis to ensure SEO best practices and content optimizations across the website are consistent
Improve conversion rate optimization through A/B testing, UX/UI enhancements, call-to-action optimization, and analytics insights.
Required Skill Sets And Experience
Bachelor’s degree in marketing, business, analytics, or related field.
3+ years’ experience across digital marketing, marketing operations, growth, or demand gen.
Strong expertise in CRMs, including Salesforce and HubSpot
Strong expertise in HubSpot automation, lifecycle marketing architecture, lead scoring, and segmentation.
Proven success increasing pipeline growth through CRO, and multi-channel digital strategy.
Hands-on experience with GA4, Looker Studio, UTMs, and attribution models.
Excellent writing, editing, and content structuring abilities.
Strong project management and cross-functional communication skills.
HTML/CSS, graphic design, or light development skills a plus
B2B SaaS experience a plus
HCM, workforce management & HR industry experience a plus
What’s in it for you?
Competitive medical, dental, and vision plans
100% employer-paid basic life insurance, short term disability, and employee assistance programs
401(k) traditional and Roth plans with Employer Match
Generous PTO, bonus, and stock options
$400 office equipment reimbursement
$300/year fitness reimbursement
Internet reimbursement
Paid professional development & tuition reimbursement
Generous referral bonuses
Paid parental leave
Remote-friendly work environment
Paid sabbatical leave program
Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions. Please note this job description is not designed to cover or contain a comprehensive listing of activities, duties or responsibilities that are required of the employee for this job. Duties, responsibilities, and activities may change at any time with or without notice.
Wurk is an Equal Opportunity Employer. Wurk does not discriminate on the basis of race, religion, color, sex, gender identity, sexual orientation, age, non-disqualifying physical or mental disability, national origin, veteran status or any other basis covered by appropriate law.
At this time, Wurk cannot provide work visa sponsorship. Candidates must have legal authorization to work and be based in the United States to be considered for this role.
The base annual salary range for this position is $85,000 to $95,000 and will be based on the candidate's experience, education, and geographic location.
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