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Director of AI Transformation

Daxko, Birmingham, AL, United States


Daxko builds the software that powers fitness, wellness, and community organizations—everything from member management and payments to digital engagement and analytics. From small studios to the largest associations, we help thousands of fitness businesses streamline operations, enhance member experiences, and drive sustainable revenue growth.

What You’ll Do

Shape how AI shows up at Daxko: You’ll define and lead our enterprise AI strategy, building a clear roadmap for how AI and automation improve the way we work. You’ll prioritize initiatives based on real business impact and ensure we’re investing in the right tools and platforms.

Turn ideas into real outcomes: This isn’t a strategy-only role. You’ll partner across teams to bring high‑impact AI and automation initiatives to life — from early concept through implementation and adoption.

Lead change across the organization: AI transformation is as much about people as it is about technology. You’ll guide how we introduce, communicate, and scale AI across teams. That includes partnering with HR on training, building role‑specific learning paths, and helping employees feel confident using AI in their day‑to‑day work.

Build the foundation for responsible AI: You’ll work closely with Security, Legal, and Data teams to ensure AI is used safely and responsibly. You’ll help shape how we manage data, govern tools, and create clear guidelines that support both innovation and trust.

Drive smarter, more connected ways of working: You’ll identify opportunities to automate and streamline workflows across the business. By partnering with functional leaders, you’ll help teams adopt AI assistants, copilots, and automation tools that reduce manual work and improve efficiency.

Measure what matters: You’ll define how we track success — from time saved and adoption rates to overall business impact — and share progress with leadership to guide future investment and priorities.

What You Bring

7+ years of experience in operational transformation, digital transformation, AI enablement, data readiness, or business systems in a SaaS or technology environment

A track record of driving change across complex, cross‑functional teams

The ability to influence and align senior stakeholders, even without direct authority

Strong understanding of AI tools and concepts, including generative AI and workflow automation

Experience identifying and delivering automation opportunities across business functions

Familiarity with modern integration and automation platforms (such as Workato, n8n, Zapier, or similar)

A thoughtful approach to data, governance, and responsible AI use

Clear communication skills — you can translate technical ideas into meaningful business outcomes

What Sets You Apart

You’ve helped build or scale an AI or automation function from the ground up

You’re comfortable operating in fast‑moving environments with evolving priorities

You balance big‑picture thinking with hands‑on execution

You’re motivated by creating real impact, not just plans or presentations

Some Of Our Favorites Include

Flexible paid time off

⚕️ Affordable health, dental, and vision insurance options

Monthly fitness reimbursement

401(k) matching

New‑Parent Paid Leave

Casual work environments

Flexible work – remote & hybrid

Daxko is dedicated to pursuing and hiring a diverse workforce. We are committed to diversity in the broadest sense, including thought and perspective, age, ability, nationality, ethnicity, orientation, and gender. The skills, perspectives, ideas, and experiences of all of our team members contribute to the vitality and success of our purpose and values.

We truly care for our team members, and this is reflected through our offices, and benefits, and great perks. These perks are only for our full‑time team members.

All your information will be kept confidential according to EEO guidelines.

Where you fall within the compensation range is based on how you demonstrate the skills and competencies needed for the role. We typically reserve the upper half of our compensation bands for team members who have grown within Daxko. In addition to base salary, some roles may be eligible for bonuses, commissions, or other performance‑based incentives. We also offer a comprehensive benefits package, recognition programs, and plenty of opportunities to grow your career with us.

The pay range for this role is $135,000 – $175,000 per year.

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