Marketing Manager – Top of Funnel & Demand Generation
Brightergy, Kansas City, MO, United States
Core Tools: Microsoft 365 | Salesforce | Apollo
Role Overview
Brightergyis hiring a Marketing Manager to own the top of the funnel. This role is accountable for how prospects discoverBrightergy, engage with our message, and convert into qualified inbound opportunities for sales. This position sits at the intersection of brand, demand generation, and revenue. You will own strategy and execution across website, SEO, content, email, and social — with a clear mandate to drive qualified inbound pipeline. Key Responsibilities
Top-of-Funnel Ownership
Own top‑of‑funnel strategy and performance across website, SEO, email, content, and socials. Build and optimize campaigns that drive qualified inbound demand Partner with sales to define, track, and improve marketing‑qualified leads (MQLs) Website & Conversion
Own brightergy.com as a growth and lead‑generation asset Improve conversion rates through messaging, CTAs, landing pages, and forms Ensure clean, actionable lead capture into Salesforce SEO & Content
Build and execute an SEO‑first content strategy aligned to buyer intent Translate complex energy, solar, and incentive topics into clear, compelling content Create blogs, case studies, landing pages, and pillar content that support sales conversations Email, Nurture & Qualification
Own top‑ and mid‑funnel email strategy and nurture flows Segment messaging by role and motivation Move prospects from awareness to sales‑ready Social, Proof & Brand
Strengthen Brightergy’s LinkedIn presence and brand visibility Capture and deploy testimonials, case studies, and customer success stories Support thought leadership that builds credibility with buyers KPIs & Success Metrics
Primary KPIs
Marketing‑qualified leads (MQLs) Lead‑to‑opportunity conversion rate Inbound pipeline influenced by marketing Website conversion rate Organic traffic growth for high‑intent keywords Secondary KPIs
Email engagement and nurture performance Sales feedback on lead quality Usage of customer proof assets Qualifications
3–5+ years of B2B marketing experience in lead‑generation or top‑of‑funnel roles Proven ownership of funnel performance Strong writing and messaging skills Experience working in Microsoft 365, Salesforce, and Apollo Data‑informed, self‑directed, and comfortable with accountability Nice to Have
Experience with long‑cycle B2B sales Background in energy, infrastructure, or sustainability Experience aligning marketing and sales workflows $45,000 – $75,000 Variable Compensation: Benefits Include: Health, dental, and vision insurance 401(k) with company contribution Flexible PTO Hybrid / flexible work environment Why Brightergy
Brightergyis the trusted energy partner for 600+ organizations nationwide, helping businesses, municipalities, and nonprofits take control of their energy costs while improving sustainability and long‑term performance.
#J-18808-Ljbffr
Brightergyis hiring a Marketing Manager to own the top of the funnel. This role is accountable for how prospects discoverBrightergy, engage with our message, and convert into qualified inbound opportunities for sales. This position sits at the intersection of brand, demand generation, and revenue. You will own strategy and execution across website, SEO, content, email, and social — with a clear mandate to drive qualified inbound pipeline. Key Responsibilities
Top-of-Funnel Ownership
Own top‑of‑funnel strategy and performance across website, SEO, email, content, and socials. Build and optimize campaigns that drive qualified inbound demand Partner with sales to define, track, and improve marketing‑qualified leads (MQLs) Website & Conversion
Own brightergy.com as a growth and lead‑generation asset Improve conversion rates through messaging, CTAs, landing pages, and forms Ensure clean, actionable lead capture into Salesforce SEO & Content
Build and execute an SEO‑first content strategy aligned to buyer intent Translate complex energy, solar, and incentive topics into clear, compelling content Create blogs, case studies, landing pages, and pillar content that support sales conversations Email, Nurture & Qualification
Own top‑ and mid‑funnel email strategy and nurture flows Segment messaging by role and motivation Move prospects from awareness to sales‑ready Social, Proof & Brand
Strengthen Brightergy’s LinkedIn presence and brand visibility Capture and deploy testimonials, case studies, and customer success stories Support thought leadership that builds credibility with buyers KPIs & Success Metrics
Primary KPIs
Marketing‑qualified leads (MQLs) Lead‑to‑opportunity conversion rate Inbound pipeline influenced by marketing Website conversion rate Organic traffic growth for high‑intent keywords Secondary KPIs
Email engagement and nurture performance Sales feedback on lead quality Usage of customer proof assets Qualifications
3–5+ years of B2B marketing experience in lead‑generation or top‑of‑funnel roles Proven ownership of funnel performance Strong writing and messaging skills Experience working in Microsoft 365, Salesforce, and Apollo Data‑informed, self‑directed, and comfortable with accountability Nice to Have
Experience with long‑cycle B2B sales Background in energy, infrastructure, or sustainability Experience aligning marketing and sales workflows $45,000 – $75,000 Variable Compensation: Benefits Include: Health, dental, and vision insurance 401(k) with company contribution Flexible PTO Hybrid / flexible work environment Why Brightergy
Brightergyis the trusted energy partner for 600+ organizations nationwide, helping businesses, municipalities, and nonprofits take control of their energy costs while improving sustainability and long‑term performance.
#J-18808-Ljbffr