Director of Ecommerce
Porte + Hall, New York, NY, United States
Six years. Double‑digit growth. Built on a doormat. At Porte + Hall, we turned an overlooked category into a premium D2C brand—and proved that great design elevates everything.
We’re looking for a Director of Ecommerce to take full ownership of our digital storefront: the platform, the data, the tech stack, and the systems that power revenue.
This is a true builder role. You won’t just optimize what exists, you’ll define how our ecommerce engine scales from here: improving conversion, strengthening infrastructure, and creating a seamless, high‑performing customer experience from first click through checkout and beyond.
If you’re someone who thinks in systems, obsesses over conversion, and wants end‑to‑end ownership of a DTC business, this is your seat.
What You’ll Do Own the Storefront & Site Experience
Own the Shopify Plus storefront: theme architecture, page speed, navigation, PDP/PLP structure, and checkout flow
Drive site merchandising: product sequencing, collection logic, cross‑sell/upsell, and seasonal refreshes
Build and maintain page templates, landing page infrastructure, and development workflows for CRO testing
Co‑own the CRO roadmap with Growth — contributing to test ideation, prioritization, and analysis
Partner with Creative and Lifecycle to ensure on‑site messaging and promotional experiences are cohesive and on‑brand
Own the Shopify tech stack and app ecosystem: evaluate, implement, and sunset tools based on performance and ROI
Manage vendor relationships, SaaS contracts, and development partners — including renewals, negotiations, and budgets
Lead platform roadmap planning with the COO and Head of Growth
Own site reliability, uptime monitoring, and incident response for peak traffic periods
Triage site‑level customer experience issues — broken flows, failed payments, display bugs — and drive resolution
Implement on‑site personalization: dynamic content, segmented landing pages, and geo‑or behavior‑based experiences
Support wholesale/B2B digital ordering as the brand expands into trade and hospitality
Own Analytics & Data Infrastructure
Own the analytics stack: GA4, conversion tracking, attribution integrity, and server‑side tagging
Build and maintain dashboards for site performance, funnel metrics, product economics, and cohort analysis
Ensure clean data flows across acquisition, lifecycle, and site analytics in partnership with Growth
Translate data into business insights and champion a data‑informed culture
Bridge the digital storefront and back‑end operations: inventory sync, order management, and fulfillment workflows
Supporting Areas of Ownership Technical SEO & Accessibility
Maintain technical SEO health: site structure, canonical tags, schema markup, crawlability, and indexation
Monitor and improve Core Web Vitals and page speed for both conversion and organic performance
Ensure ADA/WCAG 2.1 AA compliance and maintain it as the site evolves
Align on‑site experiences with email and SMS flows for cohesive messaging across the customer journey
Improve new vs. returning visitor experiences through targeted content and product recommendations
Operations & Fulfillment Integration
Optimize shipping logic, return experience, and post‑purchase communication with the COO and operations team
Identify and resolve friction in the order‑to‑delivery pipeline that impacts customer satisfaction and repeat purchase
What We’re Looking For Core Experience
7+ years in ecommerce, digital product, or DTC operations, with 3–5+ years owning a Shopify (or similar) storefront
Proven track record driving conversion, AOV, and revenue growth through site experience, merchandising, and infrastructure
Experience scaling an ecommerce business beyond just traffic — improving the full conversion engine
Nice to Have
Experience with on‑site personalization and/or experimentation tools
Familiarity with accessibility and privacy requirements
Exposure to B2B/wholesale ecommerce or marketplace expansion
Experience in a growth‑stage DTC brand ($15M–$50M)
How You Work
Clear communicator who can turn data into actionable business decisions
Comfortable in a fast‑paced, test‑and‑learn environment with cross-functional collaboration
Hands‑on operator who can move between strategy, execution, and problem-solving
Systems thinker who understands how site experience, operations, and data connect
Salary:
$170,000 – $180,000 , commensurate with experience and impact
Full benefits: health, dental, vision, 401(k), and bonus eligibility
Reports to the COO, with strategic alignment and dotted line reporting to the Head of Growth Marketing
Remote‑first, with occasional travel to the NY Metro area
High‑impact role at a founder‑led brand with strong growth momentum
#J-18808-Ljbffr
We’re looking for a Director of Ecommerce to take full ownership of our digital storefront: the platform, the data, the tech stack, and the systems that power revenue.
This is a true builder role. You won’t just optimize what exists, you’ll define how our ecommerce engine scales from here: improving conversion, strengthening infrastructure, and creating a seamless, high‑performing customer experience from first click through checkout and beyond.
If you’re someone who thinks in systems, obsesses over conversion, and wants end‑to‑end ownership of a DTC business, this is your seat.
What You’ll Do Own the Storefront & Site Experience
Own the Shopify Plus storefront: theme architecture, page speed, navigation, PDP/PLP structure, and checkout flow
Drive site merchandising: product sequencing, collection logic, cross‑sell/upsell, and seasonal refreshes
Build and maintain page templates, landing page infrastructure, and development workflows for CRO testing
Co‑own the CRO roadmap with Growth — contributing to test ideation, prioritization, and analysis
Partner with Creative and Lifecycle to ensure on‑site messaging and promotional experiences are cohesive and on‑brand
Own the Shopify tech stack and app ecosystem: evaluate, implement, and sunset tools based on performance and ROI
Manage vendor relationships, SaaS contracts, and development partners — including renewals, negotiations, and budgets
Lead platform roadmap planning with the COO and Head of Growth
Own site reliability, uptime monitoring, and incident response for peak traffic periods
Triage site‑level customer experience issues — broken flows, failed payments, display bugs — and drive resolution
Implement on‑site personalization: dynamic content, segmented landing pages, and geo‑or behavior‑based experiences
Support wholesale/B2B digital ordering as the brand expands into trade and hospitality
Own Analytics & Data Infrastructure
Own the analytics stack: GA4, conversion tracking, attribution integrity, and server‑side tagging
Build and maintain dashboards for site performance, funnel metrics, product economics, and cohort analysis
Ensure clean data flows across acquisition, lifecycle, and site analytics in partnership with Growth
Translate data into business insights and champion a data‑informed culture
Bridge the digital storefront and back‑end operations: inventory sync, order management, and fulfillment workflows
Supporting Areas of Ownership Technical SEO & Accessibility
Maintain technical SEO health: site structure, canonical tags, schema markup, crawlability, and indexation
Monitor and improve Core Web Vitals and page speed for both conversion and organic performance
Ensure ADA/WCAG 2.1 AA compliance and maintain it as the site evolves
Align on‑site experiences with email and SMS flows for cohesive messaging across the customer journey
Improve new vs. returning visitor experiences through targeted content and product recommendations
Operations & Fulfillment Integration
Optimize shipping logic, return experience, and post‑purchase communication with the COO and operations team
Identify and resolve friction in the order‑to‑delivery pipeline that impacts customer satisfaction and repeat purchase
What We’re Looking For Core Experience
7+ years in ecommerce, digital product, or DTC operations, with 3–5+ years owning a Shopify (or similar) storefront
Proven track record driving conversion, AOV, and revenue growth through site experience, merchandising, and infrastructure
Experience scaling an ecommerce business beyond just traffic — improving the full conversion engine
Nice to Have
Experience with on‑site personalization and/or experimentation tools
Familiarity with accessibility and privacy requirements
Exposure to B2B/wholesale ecommerce or marketplace expansion
Experience in a growth‑stage DTC brand ($15M–$50M)
How You Work
Clear communicator who can turn data into actionable business decisions
Comfortable in a fast‑paced, test‑and‑learn environment with cross-functional collaboration
Hands‑on operator who can move between strategy, execution, and problem-solving
Systems thinker who understands how site experience, operations, and data connect
Salary:
$170,000 – $180,000 , commensurate with experience and impact
Full benefits: health, dental, vision, 401(k), and bonus eligibility
Reports to the COO, with strategic alignment and dotted line reporting to the Head of Growth Marketing
Remote‑first, with occasional travel to the NY Metro area
High‑impact role at a founder‑led brand with strong growth momentum
#J-18808-Ljbffr