Growth Marketing Manager
NPAworldwide, Renton, WA, United States
Overview
Were looking for a multi-talented, mid-level marketing manager with demand gen and growth marketing expertise to build an effective lead gen machine for our cloud-based software platform. We expect this role to include a strong mix of strategic planning in close collaboration with our Sales & Product team, plus tactical execution across content development, SEO, campaigns, webinars, and events. We are accepting candidates for the Seattle and Los Angeles areas.
Responsibilities
Lead Gen Strategy Development: Define and refine companies top-of-funnel lead generation strategies and tactics like content creation, SEO, social media campaigns, webinars, and events to attract qualified prospects in advanced hardware industries
Inbound Campaign Execution: Design and launch multi-channel campaigns (e.g., LinkedIn content, blog posts, podcasts, virtual events) to generate high-volume inbound leads, focusing on awareness and interest stages of the buyer journey
Channel Performance Measurement: Track, analyze, and report on lead gen channels using metrics like CAC, conversion rates, and ROI; identify top-performing channels (e.g., social media, content syndication, email newsletters) and optimize budgets accordingly
Content & Social Media Management: Oversee the creation and distribution of compelling content (whitepapers, case studies, infographics) and manage social media presence to build community engagement and drive organic traffic
Event Strategy & Participation: Plan and execute participation in industry events, trade shows, and webinars to capture leads, including pre-event promotion, on-site lead capture, and post-event follow-up for measurable ROI
Cross-functional Collaboration: Work closely with Product, Sales, and marketing teams to align lead gen efforts with overall go-to-market plans, ensuring seamless handoff of inbound leads to sales
Tools & Analytics Integration: Leverage platforms like HubSpot, Google Analytics, and social media tools to automate lead capture, scoring, and nurturing while monitoring funnel performance
Marketing Alignment: Collaborate with Marketing team to co-create campaigns, share event resources, and amplify products reach through joint inbound initiatives
Qualifications
5-8 years of experience in B2B lead generation marketing, ideally in hardware technology, aerospace, or related industries, with at least 3+ years in a managerial role leading top-of-funnel initiatives
Bachelor's degree in marketing, Business, or a related field required
Proven success in driving inbound lead growth through content, social media, events, and SEO, with demonstrated ROI in technical B2B environments for startups and enterprises
Strong analytical skills for measuring channel effectiveness, ROI, and optimizing lead gen strategies
Experience collaborating with Sales, Product, and leadership teams to align on inbound goals
Proficiency in content creation, social media strategy, and event management for B2B SaaS
Ability to travel (approximately 35% of the time) for industry events and lead gen networking
Preferred Qualifications
Exceptional skills in crafting inbound narratives that simplify complex hardware concepts to attract top-of-funnel audiences
Passion for Companies mission to streamline hardware innovation by disrupting legacy systems through effective lead gen
Data-obsessed mindset with experience using tools like HubSpot, Salesforce, Google Analytics, or social media platforms to scale inbound campaigns
Hands-on expertise in market research and targeting advanced hardware companies (e.g., aerospace, defense, nuclear, alternate energy, robotics)
Established network in innovative hardware ecosystems, such as aerospace or robotics, to support partnership-driven lead gen
Why Is This a Great Opportunity Our team is mission-driven, collaborative, and empowered with ownership of their work. If you want to work with some of the most dedicated and talented people on Earth, come join us.
#J-18808-Ljbffr
Responsibilities
Lead Gen Strategy Development: Define and refine companies top-of-funnel lead generation strategies and tactics like content creation, SEO, social media campaigns, webinars, and events to attract qualified prospects in advanced hardware industries
Inbound Campaign Execution: Design and launch multi-channel campaigns (e.g., LinkedIn content, blog posts, podcasts, virtual events) to generate high-volume inbound leads, focusing on awareness and interest stages of the buyer journey
Channel Performance Measurement: Track, analyze, and report on lead gen channels using metrics like CAC, conversion rates, and ROI; identify top-performing channels (e.g., social media, content syndication, email newsletters) and optimize budgets accordingly
Content & Social Media Management: Oversee the creation and distribution of compelling content (whitepapers, case studies, infographics) and manage social media presence to build community engagement and drive organic traffic
Event Strategy & Participation: Plan and execute participation in industry events, trade shows, and webinars to capture leads, including pre-event promotion, on-site lead capture, and post-event follow-up for measurable ROI
Cross-functional Collaboration: Work closely with Product, Sales, and marketing teams to align lead gen efforts with overall go-to-market plans, ensuring seamless handoff of inbound leads to sales
Tools & Analytics Integration: Leverage platforms like HubSpot, Google Analytics, and social media tools to automate lead capture, scoring, and nurturing while monitoring funnel performance
Marketing Alignment: Collaborate with Marketing team to co-create campaigns, share event resources, and amplify products reach through joint inbound initiatives
Qualifications
5-8 years of experience in B2B lead generation marketing, ideally in hardware technology, aerospace, or related industries, with at least 3+ years in a managerial role leading top-of-funnel initiatives
Bachelor's degree in marketing, Business, or a related field required
Proven success in driving inbound lead growth through content, social media, events, and SEO, with demonstrated ROI in technical B2B environments for startups and enterprises
Strong analytical skills for measuring channel effectiveness, ROI, and optimizing lead gen strategies
Experience collaborating with Sales, Product, and leadership teams to align on inbound goals
Proficiency in content creation, social media strategy, and event management for B2B SaaS
Ability to travel (approximately 35% of the time) for industry events and lead gen networking
Preferred Qualifications
Exceptional skills in crafting inbound narratives that simplify complex hardware concepts to attract top-of-funnel audiences
Passion for Companies mission to streamline hardware innovation by disrupting legacy systems through effective lead gen
Data-obsessed mindset with experience using tools like HubSpot, Salesforce, Google Analytics, or social media platforms to scale inbound campaigns
Hands-on expertise in market research and targeting advanced hardware companies (e.g., aerospace, defense, nuclear, alternate energy, robotics)
Established network in innovative hardware ecosystems, such as aerospace or robotics, to support partnership-driven lead gen
Why Is This a Great Opportunity Our team is mission-driven, collaborative, and empowered with ownership of their work. If you want to work with some of the most dedicated and talented people on Earth, come join us.
#J-18808-Ljbffr