Associate Director of Member Engagement & Enablement
Marchon Partners, Boston, MA, United States
Overview
Associate Director of Member Engagement & Enablement • 6+ months • Boston, MA - Hybrid onsite 2 days/week • Rate Dependent on experience, $72-84/hour W2
The Role Reporting to the VP of Member Engagement, Experience & Advocacy, you will own the technology enablement pillar of the engagement strategy, partnering closely with enterprise technology teams to scope, design, and build a next-generation consumer engagement infrastructure. This role serves as the bridge between business needs and technology execution—translating engagement strategies into platform requirements, ensuring seamless data flow across systems, and driving a complex portfolio of interdependent initiatives forward.
What You’ll Do Lead the Engagement Enablement Portfolio
Serve as the day-to-day business lead for the staged build of a core member engagement operational data platform
Align platform roadmap and phasing with strategic business priorities and use cases
Manage interdependencies across projects, vendors, and cross-functional partners
Capture, prioritize, and represent business requirements across the organization, clearly communicating decisions and trade-offs to stakeholders
Own the business relationship for email and SMS engagement platforms
Identify and advance future enablement and innovation initiatives
Drive Data Integration & Platform Connectivity
Lead end-to-end data integration across CRM systems, omni-channel orchestration platforms, analytics tools, and other engagement technologies
Ensure seamless data flow and system interoperability to support engagement programs
Partner with cross-functional teams to ensure platforms evolve alongside business and program needs
Evaluate Emerging Technology
Assess AI, machine learning, personalization engines, and CRM/CMS innovations for scalability and business value
Partner with analytics and program teams to evaluate algorithms that identify key engagement opportunities and optimize timing and outreach
Champion automation, AI-driven capabilities, and self-service solutions across the platform ecosystem
What You Bring Required
Bachelor’s degree
10+ years of experience in healthcare technology or related domains
Strong understanding of healthcare data infrastructure, including how data is structured, stored, and integrated across systems
Knowledge of core health plan technologies such as data warehouses, EDI, and claims/administrative systems
Familiarity with customer engagement and CX technologies (CRM, email/SMS platforms, customer data platforms)
Ability to translate complex technical concepts into clear business language for diverse audiences
Proven track record of delivering results through cross-functional collaboration in matrixed environments
Experience working in Agile environments and embedding Agile practices within teams
Experience with portfolio management and strategic planning processes
Preferred
Health plan or payer-side experience
Background in consumer engagement, digital/marketing technologies, or analytics-driven performance measurement
Experience with customer data platforms (CDPs) such as Redpoint or similar tools
Key Competencies
Technical depth with strong business acumen
Stakeholder influence and cross-functional leadership
Ability to simplify and communicate complex concepts
Strategic thinking and portfolio prioritization
#J-18808-Ljbffr
The Role Reporting to the VP of Member Engagement, Experience & Advocacy, you will own the technology enablement pillar of the engagement strategy, partnering closely with enterprise technology teams to scope, design, and build a next-generation consumer engagement infrastructure. This role serves as the bridge between business needs and technology execution—translating engagement strategies into platform requirements, ensuring seamless data flow across systems, and driving a complex portfolio of interdependent initiatives forward.
What You’ll Do Lead the Engagement Enablement Portfolio
Serve as the day-to-day business lead for the staged build of a core member engagement operational data platform
Align platform roadmap and phasing with strategic business priorities and use cases
Manage interdependencies across projects, vendors, and cross-functional partners
Capture, prioritize, and represent business requirements across the organization, clearly communicating decisions and trade-offs to stakeholders
Own the business relationship for email and SMS engagement platforms
Identify and advance future enablement and innovation initiatives
Drive Data Integration & Platform Connectivity
Lead end-to-end data integration across CRM systems, omni-channel orchestration platforms, analytics tools, and other engagement technologies
Ensure seamless data flow and system interoperability to support engagement programs
Partner with cross-functional teams to ensure platforms evolve alongside business and program needs
Evaluate Emerging Technology
Assess AI, machine learning, personalization engines, and CRM/CMS innovations for scalability and business value
Partner with analytics and program teams to evaluate algorithms that identify key engagement opportunities and optimize timing and outreach
Champion automation, AI-driven capabilities, and self-service solutions across the platform ecosystem
What You Bring Required
Bachelor’s degree
10+ years of experience in healthcare technology or related domains
Strong understanding of healthcare data infrastructure, including how data is structured, stored, and integrated across systems
Knowledge of core health plan technologies such as data warehouses, EDI, and claims/administrative systems
Familiarity with customer engagement and CX technologies (CRM, email/SMS platforms, customer data platforms)
Ability to translate complex technical concepts into clear business language for diverse audiences
Proven track record of delivering results through cross-functional collaboration in matrixed environments
Experience working in Agile environments and embedding Agile practices within teams
Experience with portfolio management and strategic planning processes
Preferred
Health plan or payer-side experience
Background in consumer engagement, digital/marketing technologies, or analytics-driven performance measurement
Experience with customer data platforms (CDPs) such as Redpoint or similar tools
Key Competencies
Technical depth with strong business acumen
Stakeholder influence and cross-functional leadership
Ability to simplify and communicate complex concepts
Strategic thinking and portfolio prioritization
#J-18808-Ljbffr