DACH Trade Growth Director

Swan Hellenic is looking for a commercially driven, strategically minded professional to lead trade sales growth across Germany, Switzerland & Austria. This is a high-impact role with full responsibility for developing distribution, managing key accounts, driving revenue performance and implementing an integrated sales & trade marketing strategy across the DACH region. KEY ROLES & RESPONSIBILITIES Strategic Sales & Distribution Growth • Deliver and implement the annual sales & trade marketing plan • Expand distribution through structured acquisition of new B2B partners • Develop robust account plans for long-term profitable growth • Negotiate commercial agreements that create sustainable value Key Account Management & Commercial Performance • Own forecasting accuracy and budget allocation • Ensure marketing investments deliver measurable ROI across trade partners • Monitor performance metrics and proactively adjust strategy • Identify and develop charter, group & MICE opportunities Trade Activation & Brand Positioning • Represent Swan Hellenic as brand ambassador in the region • Deliver product trainings, webinars & workshops • Empower partners with the right sales tools and product knowledge • Increase expedition cruise awareness within the luxury DACH market Cross-Functional Collaboration • Work closely with Marketing, Commercial Planning & Operations • Provide market intelligence and strategic insights • Share best practices across Europe QUALIFICATIONS: Proven success in the development of key account management and distribution growth. Minimum of 2+ years’ experience at Senior level within the cruise industry. Experience of working in a matrix organisation is preferable. Fluent in German & English. Additional European language skills would be advantageous PERSONAL ATTITUDE AND SKILLS: Able to adapt to and work with change, in a fast-paced relatively new business with a ‘can do’ attitude. Proactive, enthusiastic and a team player. Ability to proactively collaborate and leverage international efforts. Good organisational and project management skills. Flexible working hours and ability travel from time to time. Innovative and creative thinker. Please note these roles and responsibilities are an indication of what’s involved in this role and you may be required to take on additional responsibilities.

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