Peer-to-Peer Marketing Lead Dermatology
UCB Inc., Atlanta, GA, United States
Make your mark for patients
About the role: The Immuno-Dermatology (iDerm) Peer to Peer (P2P) Lead is responsible for leading the strategy, development, execution and optimization of peer-to-peer educational initiatives that engage the Dermatology healthcare professionals (HCPs) and support brand objectives. This role serves as the subject matter expert for live and virtual speaker programs, advisory boards, and congress related peer engagements, ensuring scientific accuracy, regulatory compliance, and high-quality execution. The P2P Lead collaborates cross functionally with Marketing, Medical Affairs, Sales, Legal, Regulatory, and external agencies to deliver high quality impactful programs that align with brand strategy and drive disease & product education while strengthening peer driven dialogue within the healthcare community. This role also oversees program analytics, congress strategy, speaker bureau strategy, and continuous improvement to maximize program effectiveness and reach. Ideal candidate brings strong program leadership, speaker management expertise, and data-driven mindset to continuously optimize program performance.
Who you'll work with
Partner with Medical, Legal, Regulatory, and Compliance teams to ensure all programs meet applicable guidelines and policies
Collaborate with Sales leadership to align P2P initiatives with field needs and execution
Oversee agency partners and vendors to ensure high-quality program delivery
Build and maintain relationships with multiple key stakeholders in the office to drive HCP advocacy within Dermatology
Partner closely with Legal, Regulatory, and Compliance to shape strategy and launch development tactics compliantly
What you'll do
Lead end-to-end strategy and execution of peer-to-peer speaker programs, including live, virtual, and hybrid formats
Develop annual and tactical P2P plans aligned with brand objectives and HCP educational needs
Lead Congress Strategy, planning & management
Manage speaker strategy, including identification, onboarding, training, and performance optimization
Track, analyze, and report program performance metrics to inform optimization and future planning
Manage program budgets, forecasts, and financial reconciliation
Prospectively identify new opportunities and innovative approaches to enhance market share penetration within target markets and with target customer base
Uncover valuable insights that can be leveraged to guide strategic direction and identify “best in class” customer engagement approaches
Interested? For this role we're looking for the following education, experience and skills Basic Qualifications
Overnight travel (approximately 25-30%) required including weekends as needed
Bachelor's degree required
5+ years of progressive pharmaceutical industry experience including 2+ years pharmaceutical sales or marketing experience
Preferred Qualifications
MBA preferred
Dermatology and/or biologic marketing experience a plus
Demonstrates a thorough understanding of Pharmaceutical Regulations, and Compliance Guidelines to ensure the compliant pull through of all initiatives
Demonstrated evidence of proactively identifying issues and opportunities, making appropriate recommendations, and/or taking appropriate action, and gaining alignment to execute/get things done
Strong understanding of pharmaceutical compliance, regulatory requirements, and promotional guidelines
Strong interdependent partnerships, collaboration, influence & negotiation skills are required
Strong project management skills and demonstrated ability to successfully execute complex initiatives
Experience working with HCP audiences across live and digital channels
Ability to lead and work effectively across multiple functions, stakeholders, and partners
Ability to deliver presentations to groups of all sizes
Excellent written and communication skills
This positions reasonably anticipated base salary range is $197,000-259,000. The actual salary offered will take into account related knowledge, skills, experience and location among other factors and may fall outside the expected range.
Are you ready to ‘go beyond’ to create value and make your mark for patients? If this sounds like you, then we would love to hear from you!
About us UCB is a global biopharmaceutical company, focusing on neurology and immunology. We are over 9,000 people in all four corners of the globe, inspired by patients and driven by science.
Why work with us? At UCB, we don't just complete tasks, we create value. We aren't afraid to push forward, collaborate, and innovate to make our mark for patients. We have a caring, supportive culture where everyone feels included, respected, and has equal opportunities to do their best work. We 'go beyond' to create value for our patients, and always with a human focus, whether that's on our patients, our employees, or our planet. Working for us, you will discover a place where you can grow, and have the freedom to carve your own career path to achieve your full potential.
At UCB, we've embraced a hybrid-first approach to work, bringing teams together in local hubs to foster collaborative curiosity. Unless explicitly stated in the description or precluded by the nature of the position, roles are hybrid with 40% of your time spent in the office.
UCB is an equal opportunity employer. All employment decisions will be made without regard to any characteristic protected by applicable federal, state, or local law. UCB invites you to voluntarily self-identify during the application process. Provision of self-identification information is entirely voluntary and a decision to provide or not provide such information will not have any effect on your application for employment, your employment with UCB, or otherwise subject you to any adverse treatment. Any information you provide will be considered confidential and will be kept separate from your application and/or personnel file and will only be used in accordance with applicable laws, orders, and regulations.
Should you require any adjustments to our process to assist you in demonstrating your strengths and capabilities contact us on US-Reasonable_Accommodation@ucb.com for application to US based roles. Please note should your enquiry not relate to adjustments; we will not be able to support you through this channel.
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Who you'll work with
Partner with Medical, Legal, Regulatory, and Compliance teams to ensure all programs meet applicable guidelines and policies
Collaborate with Sales leadership to align P2P initiatives with field needs and execution
Oversee agency partners and vendors to ensure high-quality program delivery
Build and maintain relationships with multiple key stakeholders in the office to drive HCP advocacy within Dermatology
Partner closely with Legal, Regulatory, and Compliance to shape strategy and launch development tactics compliantly
What you'll do
Lead end-to-end strategy and execution of peer-to-peer speaker programs, including live, virtual, and hybrid formats
Develop annual and tactical P2P plans aligned with brand objectives and HCP educational needs
Lead Congress Strategy, planning & management
Manage speaker strategy, including identification, onboarding, training, and performance optimization
Track, analyze, and report program performance metrics to inform optimization and future planning
Manage program budgets, forecasts, and financial reconciliation
Prospectively identify new opportunities and innovative approaches to enhance market share penetration within target markets and with target customer base
Uncover valuable insights that can be leveraged to guide strategic direction and identify “best in class” customer engagement approaches
Interested? For this role we're looking for the following education, experience and skills Basic Qualifications
Overnight travel (approximately 25-30%) required including weekends as needed
Bachelor's degree required
5+ years of progressive pharmaceutical industry experience including 2+ years pharmaceutical sales or marketing experience
Preferred Qualifications
MBA preferred
Dermatology and/or biologic marketing experience a plus
Demonstrates a thorough understanding of Pharmaceutical Regulations, and Compliance Guidelines to ensure the compliant pull through of all initiatives
Demonstrated evidence of proactively identifying issues and opportunities, making appropriate recommendations, and/or taking appropriate action, and gaining alignment to execute/get things done
Strong understanding of pharmaceutical compliance, regulatory requirements, and promotional guidelines
Strong interdependent partnerships, collaboration, influence & negotiation skills are required
Strong project management skills and demonstrated ability to successfully execute complex initiatives
Experience working with HCP audiences across live and digital channels
Ability to lead and work effectively across multiple functions, stakeholders, and partners
Ability to deliver presentations to groups of all sizes
Excellent written and communication skills
This positions reasonably anticipated base salary range is $197,000-259,000. The actual salary offered will take into account related knowledge, skills, experience and location among other factors and may fall outside the expected range.
Are you ready to ‘go beyond’ to create value and make your mark for patients? If this sounds like you, then we would love to hear from you!
About us UCB is a global biopharmaceutical company, focusing on neurology and immunology. We are over 9,000 people in all four corners of the globe, inspired by patients and driven by science.
Why work with us? At UCB, we don't just complete tasks, we create value. We aren't afraid to push forward, collaborate, and innovate to make our mark for patients. We have a caring, supportive culture where everyone feels included, respected, and has equal opportunities to do their best work. We 'go beyond' to create value for our patients, and always with a human focus, whether that's on our patients, our employees, or our planet. Working for us, you will discover a place where you can grow, and have the freedom to carve your own career path to achieve your full potential.
At UCB, we've embraced a hybrid-first approach to work, bringing teams together in local hubs to foster collaborative curiosity. Unless explicitly stated in the description or precluded by the nature of the position, roles are hybrid with 40% of your time spent in the office.
UCB is an equal opportunity employer. All employment decisions will be made without regard to any characteristic protected by applicable federal, state, or local law. UCB invites you to voluntarily self-identify during the application process. Provision of self-identification information is entirely voluntary and a decision to provide or not provide such information will not have any effect on your application for employment, your employment with UCB, or otherwise subject you to any adverse treatment. Any information you provide will be considered confidential and will be kept separate from your application and/or personnel file and will only be used in accordance with applicable laws, orders, and regulations.
Should you require any adjustments to our process to assist you in demonstrating your strengths and capabilities contact us on US-Reasonable_Accommodation@ucb.com for application to US based roles. Please note should your enquiry not relate to adjustments; we will not be able to support you through this channel.
#J-18808-Ljbffr