Director of Digital Marketing & Business Development
Addition Management, New York, NY, United States
Position: Director of Digital Marketing & Business Development
Location: Fully Remote
Salary: $100K-$115K Bonus Equity
Growing Boutique Direct-to-Consumer Products Provider seeks Finance Savvy, Entrepreneurial Director of Digital Marketing & Business Development to join their team
Overview This equity opportunity requires a tech-enabled, strategic, forward-thinking marketer with experience driving impact correlating to increased revenue & expansion of the business. This ideal professional thrives in scaling environments and wants to drive measurable results across digital marketing, finance management, customer acquisition, brand expansion, and strategic partnerships for a stable consumer brand in the pet industry.
Responsibilities
Leverage AI tools for content generation, audience segmentation, predictive analytics, and campaign optimization
Implement automation workflows across CRM, email marketing, paid media, and customer lifecycle marketing
Use data-driven insights to improve conversion rates, retention, and customer lifetime value
Evaluate and integrate emerging marketing technologies that drive operational efficiency
Own social media growth strategy across platforms (Instagram, TikTok, Facebook, etc.)
Develop high-engagement content strategies leveraging AI-enhanced creative workflows
Manage influencer relationships and ambassador programs
Oversee paid social campaigns and performance optimization
Identify and pursue new revenue channels, partnerships, influencer collaborations, and wholesale expansion opportunities
Develop and execute strategic growth initiatives aligned with company revenue targets
Analyze market trends, customer behavior, and competitive positioning to uncover expansion opportunities
Support strategic planning for new product launches and category extensions
Maintain consistent brand voice while testing innovative digital engagement strategies
Build data driven initiatives that deepen customer loyalty
Partner with product development to translate customer insights into new offering
Qualifications
3–7 years of experience in marketing, growth, or business development (DTC or consumer brands preferred)
Demonstrated experience using AI tools for marketing automation, analytics, or content creation
Strong understanding of paid social, digital advertising, and performance marketing metrics
Entrepreneurial mindset with comfort operating in a fast-paced, evolving environment
Analytical thinker with the ability to translate data into actionable growth strategies
Experience with CRM platforms, marketing automation systems, and ecommerce platforms (Shopify preferred)
Passion for pets and consumer lifestyle brands is a plus
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Location: Fully Remote
Salary: $100K-$115K Bonus Equity
Growing Boutique Direct-to-Consumer Products Provider seeks Finance Savvy, Entrepreneurial Director of Digital Marketing & Business Development to join their team
Overview This equity opportunity requires a tech-enabled, strategic, forward-thinking marketer with experience driving impact correlating to increased revenue & expansion of the business. This ideal professional thrives in scaling environments and wants to drive measurable results across digital marketing, finance management, customer acquisition, brand expansion, and strategic partnerships for a stable consumer brand in the pet industry.
Responsibilities
Leverage AI tools for content generation, audience segmentation, predictive analytics, and campaign optimization
Implement automation workflows across CRM, email marketing, paid media, and customer lifecycle marketing
Use data-driven insights to improve conversion rates, retention, and customer lifetime value
Evaluate and integrate emerging marketing technologies that drive operational efficiency
Own social media growth strategy across platforms (Instagram, TikTok, Facebook, etc.)
Develop high-engagement content strategies leveraging AI-enhanced creative workflows
Manage influencer relationships and ambassador programs
Oversee paid social campaigns and performance optimization
Identify and pursue new revenue channels, partnerships, influencer collaborations, and wholesale expansion opportunities
Develop and execute strategic growth initiatives aligned with company revenue targets
Analyze market trends, customer behavior, and competitive positioning to uncover expansion opportunities
Support strategic planning for new product launches and category extensions
Maintain consistent brand voice while testing innovative digital engagement strategies
Build data driven initiatives that deepen customer loyalty
Partner with product development to translate customer insights into new offering
Qualifications
3–7 years of experience in marketing, growth, or business development (DTC or consumer brands preferred)
Demonstrated experience using AI tools for marketing automation, analytics, or content creation
Strong understanding of paid social, digital advertising, and performance marketing metrics
Entrepreneurial mindset with comfort operating in a fast-paced, evolving environment
Analytical thinker with the ability to translate data into actionable growth strategies
Experience with CRM platforms, marketing automation systems, and ecommerce platforms (Shopify preferred)
Passion for pets and consumer lifestyle brands is a plus
#J-18808-Ljbffr