Senior Manager, Performance Marketing
Porte + Hall, New York, NY, United States
Senior Manager, Performance Marketing (Full-Time)
Porte + Hall is at a pivotal growth stage. We aren't looking for a passenger; we’re looking for the architect of our next $20M in revenue. This is a rare opportunity to move past 'managing spend' and start 'building an asset.' You will have the keys to the engine, the data to back your bets, and the autonomy to scale.
What You’ll Do Own the Acquisition Engine
Drive end-to-end performance marketing strategy across paid social and paid search, focused on scalable, efficient customer acquisition
Manage campaigns, budgets, and optimization directly — no agency intermediary
Translate platform data into clear actions that improve revenue, CAC, and ROAS
Lead Paid Social (Meta + Emerging Platforms)
Develop and execute paid social strategy across Meta and new channels
Partner with Creative to build and iterate on high-performing ad concepts that maximize thumb-stop rate and ROAS
Build and optimize audience architecture (prospecting, retargeting, exclusions)
Scale winning audiences and creative while managing performance by product cohort
Own Paid Search (Google + Bing)
Lead search strategy across keyword structure, bidding, ad copy, and shopping feeds
Optimize toward efficiency using impression share, Quality Score, and conversion data
Partner with SEO to align paid and organic strategy and minimize cannibalization
Scale Google performance across the full funnel (PMax, Search, Shopping)
Evaluate and launch new acquisition channels including CTV/streaming
Test upper-funnel channels (programmatic, audio, etc.) with clear measurement frameworks
Build and implement incrementality testing to understand true channel impact
Oversee SEO & CRO
Manage SEO and CRO contractors: set priorities, review outputs, and align to revenue goals
Own the testing roadmap and ensure insights feed back into paid media and landing pages
Act as the internal owner of site conversion performance and organic visibility
Lead Direct Mail (Acquisition)
Coordinate with agency partners on acquisition-focused direct mail campaigns
Define targeting, offer strategy, and creative direction
Measure channel performance and incrementality against new customer acquisition
Own Analytics & Performance Reporting
Own the source of truth for acquisition data, ensuring seamless data reconciliation between Shopify, GA4, and ad platforms.
Lead weekly performance reviews with clear insights, trends, and recommendations
Partner with Head of Growth on media mix and budget allocation decisions
What We’re Looking For Core Experience
7+ years in performance marketing, with 3–5 years managing $500K+/month in spend
Direct ownership of paid social and paid search in a DTC e-commerce environment
Proven ability to scale revenue while maintaining CAC and ROAS efficiency
Experience transitioning functions from agencies to in-house to optimize for agility and cost
Inventory Awareness: Proven ability to align media spend with inventory levels and SKU-level health to avoid over-promoting low-stock items.
Analytical & Technical Skills
Strong analytical foundation, including familiarity with MTA and MMM concepts
Experience building performance reporting in GA4, Looker, or similar tools
Experience managing or coordinating SEO and CRO programs
Ways of Working
Clear communicator who can translate data into actionable business recommendations
Comfortable operating in a fast-paced, test-and-learn DTC environment
Hands-on operator who thrives in both strategy and execution
Nice to Have
Experience launching or scaling CTV/streaming programs
Familiarity with direct mail attribution and prospecting strategy
Experience with feed management tools (DataFeedWatch, Feedonomics, etc.)
Background in companies scaling through $15M–$50M in revenue
How You’ll Be Measured
Gross Revenue (Primary):
Revenue driven by acquisition channels (monthly + quarterly)
Blended ROAS:
Total revenue vs. total paid media spend (weekly tracking)
New Customer Volume:
Monthly acquisition by channel
CAC by Channel:
Efficiency across paid social, search, CTV, and direct mail
Organic Share of Traffic:
Growth in SEO-driven and non-paid traffic
How You’ll Work
Report directly to the
Head of Growth , owning the Acquisition pillar
Partner daily with
Creative
to fuel a high-performing testing pipeline
Collaborate closely with
Lifecycle Marketing
to align messaging and audience strategy
Manage contractor relationships (SEO, CRO) and agency partners (Direct Mail)
Drive budget and strategic decisions in partnership with Growth leadership
Salary: $140,000–$165,000, depending on experience
Full benefits: Health, Dental, Vision, 401(k), and bonus eligibility
Remote-first, with occasional travel to the NY Metro area
High-impact role at a founder-led brand with strong growth momentum
#J-18808-Ljbffr
What You’ll Do Own the Acquisition Engine
Drive end-to-end performance marketing strategy across paid social and paid search, focused on scalable, efficient customer acquisition
Manage campaigns, budgets, and optimization directly — no agency intermediary
Translate platform data into clear actions that improve revenue, CAC, and ROAS
Lead Paid Social (Meta + Emerging Platforms)
Develop and execute paid social strategy across Meta and new channels
Partner with Creative to build and iterate on high-performing ad concepts that maximize thumb-stop rate and ROAS
Build and optimize audience architecture (prospecting, retargeting, exclusions)
Scale winning audiences and creative while managing performance by product cohort
Own Paid Search (Google + Bing)
Lead search strategy across keyword structure, bidding, ad copy, and shopping feeds
Optimize toward efficiency using impression share, Quality Score, and conversion data
Partner with SEO to align paid and organic strategy and minimize cannibalization
Scale Google performance across the full funnel (PMax, Search, Shopping)
Evaluate and launch new acquisition channels including CTV/streaming
Test upper-funnel channels (programmatic, audio, etc.) with clear measurement frameworks
Build and implement incrementality testing to understand true channel impact
Oversee SEO & CRO
Manage SEO and CRO contractors: set priorities, review outputs, and align to revenue goals
Own the testing roadmap and ensure insights feed back into paid media and landing pages
Act as the internal owner of site conversion performance and organic visibility
Lead Direct Mail (Acquisition)
Coordinate with agency partners on acquisition-focused direct mail campaigns
Define targeting, offer strategy, and creative direction
Measure channel performance and incrementality against new customer acquisition
Own Analytics & Performance Reporting
Own the source of truth for acquisition data, ensuring seamless data reconciliation between Shopify, GA4, and ad platforms.
Lead weekly performance reviews with clear insights, trends, and recommendations
Partner with Head of Growth on media mix and budget allocation decisions
What We’re Looking For Core Experience
7+ years in performance marketing, with 3–5 years managing $500K+/month in spend
Direct ownership of paid social and paid search in a DTC e-commerce environment
Proven ability to scale revenue while maintaining CAC and ROAS efficiency
Experience transitioning functions from agencies to in-house to optimize for agility and cost
Inventory Awareness: Proven ability to align media spend with inventory levels and SKU-level health to avoid over-promoting low-stock items.
Analytical & Technical Skills
Strong analytical foundation, including familiarity with MTA and MMM concepts
Experience building performance reporting in GA4, Looker, or similar tools
Experience managing or coordinating SEO and CRO programs
Ways of Working
Clear communicator who can translate data into actionable business recommendations
Comfortable operating in a fast-paced, test-and-learn DTC environment
Hands-on operator who thrives in both strategy and execution
Nice to Have
Experience launching or scaling CTV/streaming programs
Familiarity with direct mail attribution and prospecting strategy
Experience with feed management tools (DataFeedWatch, Feedonomics, etc.)
Background in companies scaling through $15M–$50M in revenue
How You’ll Be Measured
Gross Revenue (Primary):
Revenue driven by acquisition channels (monthly + quarterly)
Blended ROAS:
Total revenue vs. total paid media spend (weekly tracking)
New Customer Volume:
Monthly acquisition by channel
CAC by Channel:
Efficiency across paid social, search, CTV, and direct mail
Organic Share of Traffic:
Growth in SEO-driven and non-paid traffic
How You’ll Work
Report directly to the
Head of Growth , owning the Acquisition pillar
Partner daily with
Creative
to fuel a high-performing testing pipeline
Collaborate closely with
Lifecycle Marketing
to align messaging and audience strategy
Manage contractor relationships (SEO, CRO) and agency partners (Direct Mail)
Drive budget and strategic decisions in partnership with Growth leadership
Salary: $140,000–$165,000, depending on experience
Full benefits: Health, Dental, Vision, 401(k), and bonus eligibility
Remote-first, with occasional travel to the NY Metro area
High-impact role at a founder-led brand with strong growth momentum
#J-18808-Ljbffr