Senior Manager, Lifecycle Marketing
Porte + Hall, New York, NY, United States
Senior Manager, Lifecycle Marketing (Full-Time)
The best customer is the one you already have. We’re looking for the person who can prove it. Most brands treat lifecycle as a support function. At Porte + Hall, we treat it as a growth engine. We aren’t looking for a campaign sender; we’re looking for a lifecycle architect who can turn one-time buyers into repeat customers, and repeat customers into long‑term enterprise value.
In this role, you’ll own the systems that drive retention and LTV: email, SMS, loyalty, and the full post‑purchase journey. You’ll build programs that don’t just engage, they compound.
You’ll be responsible for how and when we show up to our customers, what we say, and how that translates into repeat rate, revenue per customer, and long‑term brand loyalty.
If you’re someone who sees lifecycle as a revenue channel — not just a messaging channel — this is your seat.
What You’ll Do Own the Retention Engine
Lead lifecycle marketing strategy across Email, SMS, and triggered programs to drive repeat purchases and LTV
Build and scale systems that convert first‑time buyers into repeat customers and brand advocates
Translate customer data into high‑impact segmentation, personalization, and lifecycle programs
Own end‑to‑end execution: segmentation, automation flows, campaign calendar, and A/B testing
Optimize deliverability, list hygiene, and compliance (CAN‑SPAM, TCPA)
Partner with Creative to develop high‑performing copy and design that drives engagement and conversion
Build Loyalty & Retention Programs
Define and evolve loyalty strategy, including rewards structure, mechanics, and communication
Develop post‑purchase journeys and win‑back programs that improve repeat rate
Identify at‑risk segments and deploy proactive retention campaigns
Own Promotions & Offer Strategy
Partner with Acquisition and Head of Growth to build and execute the promotional calendar
Develop offers that drive revenue while protecting margin and brand integrity
Analyze performance and continuously optimize discount strategy, timing, and targeting
Manage Affiliate & Direct Mail (Retention)
Oversee affiliate partner performance (with contractor support) to drive incremental lifecycle revenue
Coordinate retention‑focused direct mail campaigns with agency partners
Track attribution and measure impact against LTV and retention goals
Lead Analytics & Testing
Own lifecycle dashboards: Revenue per Customer, Repeat Rate, Email/SMS contribution, and LTV cohorts
Translate performance data into clear insights and recommendations for cross‑functional teams
Run structured testing programs with defined hypotheses, results, and next steps
What We’re Looking For Core Experience
7+ years in lifecycle, retention, or CRM marketing in a DTC or e‑commerce environment
Hands‑on ownership of Email, SMS, and triggered platforms (Klaviyo, Wunderkind preferred)
Strong experience in Shopify with a deep understanding of the app ecosystem
Proven ability to increase repeat rate and LTV through testing and optimization
Analytical & Technical Skills
Strong analytical foundation; comfortable building reports in Looker, GA4, or similar tools
Experience managing agency and contractor relationships
Ability to translate data into actionable insights and business strategy
Ways of Working
Clear, concise communicator who can present performance and strategy to leadership
Highly organized, test‑and‑learn operator who thrives in a fast‑paced DTC environment
Comfortable owning both strategy and execution
Nice to Have
Experience configuring or managing loyalty platforms
Familiarity with direct mail attribution methodologies
Background in affiliate program management
Experience at a company scaling through $15M–$50M in revenue
How You’ll Be Measured
Revenue per Customer (Primary):
Month‑over‑month and YoY growth across retained customers
Repeat Rate:
% of customers making second and third purchases within defined windows
Email & SMS Revenue Contribution:
Share of total DTC revenue driven by lifecycle channels
Loyalty Engagement:
Active member rate, reward redemption, and LTV lift vs. non‑members
Campaign Efficiency:
Open rate, click rate, conversion rate, and revenue per send
How You’ll Work
Report directly to the
Head of Growth , owning the Lifecycle pillar
Partner closely with
Creative Strategy & Operations
to produce high‑performing assets
Collaborate with
Performance Marketing
to align acquisition and retention messaging
Co‑own promotional planning and budget decisions with Growth leadership
Manage contractor and agency partners across Affiliate and Direct Mail
Build and lead a world‑class retention stack
Salary:
$130,000–$155,000 , depending on experience
Full benefits: health, dental, vision, 401(k), and bonus eligibility
Remote‑first, with occasional travel to the NY Metro area
High‑impact role at a founder‑led brand with strong growth momentum
#J-18808-Ljbffr
In this role, you’ll own the systems that drive retention and LTV: email, SMS, loyalty, and the full post‑purchase journey. You’ll build programs that don’t just engage, they compound.
You’ll be responsible for how and when we show up to our customers, what we say, and how that translates into repeat rate, revenue per customer, and long‑term brand loyalty.
If you’re someone who sees lifecycle as a revenue channel — not just a messaging channel — this is your seat.
What You’ll Do Own the Retention Engine
Lead lifecycle marketing strategy across Email, SMS, and triggered programs to drive repeat purchases and LTV
Build and scale systems that convert first‑time buyers into repeat customers and brand advocates
Translate customer data into high‑impact segmentation, personalization, and lifecycle programs
Own end‑to‑end execution: segmentation, automation flows, campaign calendar, and A/B testing
Optimize deliverability, list hygiene, and compliance (CAN‑SPAM, TCPA)
Partner with Creative to develop high‑performing copy and design that drives engagement and conversion
Build Loyalty & Retention Programs
Define and evolve loyalty strategy, including rewards structure, mechanics, and communication
Develop post‑purchase journeys and win‑back programs that improve repeat rate
Identify at‑risk segments and deploy proactive retention campaigns
Own Promotions & Offer Strategy
Partner with Acquisition and Head of Growth to build and execute the promotional calendar
Develop offers that drive revenue while protecting margin and brand integrity
Analyze performance and continuously optimize discount strategy, timing, and targeting
Manage Affiliate & Direct Mail (Retention)
Oversee affiliate partner performance (with contractor support) to drive incremental lifecycle revenue
Coordinate retention‑focused direct mail campaigns with agency partners
Track attribution and measure impact against LTV and retention goals
Lead Analytics & Testing
Own lifecycle dashboards: Revenue per Customer, Repeat Rate, Email/SMS contribution, and LTV cohorts
Translate performance data into clear insights and recommendations for cross‑functional teams
Run structured testing programs with defined hypotheses, results, and next steps
What We’re Looking For Core Experience
7+ years in lifecycle, retention, or CRM marketing in a DTC or e‑commerce environment
Hands‑on ownership of Email, SMS, and triggered platforms (Klaviyo, Wunderkind preferred)
Strong experience in Shopify with a deep understanding of the app ecosystem
Proven ability to increase repeat rate and LTV through testing and optimization
Analytical & Technical Skills
Strong analytical foundation; comfortable building reports in Looker, GA4, or similar tools
Experience managing agency and contractor relationships
Ability to translate data into actionable insights and business strategy
Ways of Working
Clear, concise communicator who can present performance and strategy to leadership
Highly organized, test‑and‑learn operator who thrives in a fast‑paced DTC environment
Comfortable owning both strategy and execution
Nice to Have
Experience configuring or managing loyalty platforms
Familiarity with direct mail attribution methodologies
Background in affiliate program management
Experience at a company scaling through $15M–$50M in revenue
How You’ll Be Measured
Revenue per Customer (Primary):
Month‑over‑month and YoY growth across retained customers
Repeat Rate:
% of customers making second and third purchases within defined windows
Email & SMS Revenue Contribution:
Share of total DTC revenue driven by lifecycle channels
Loyalty Engagement:
Active member rate, reward redemption, and LTV lift vs. non‑members
Campaign Efficiency:
Open rate, click rate, conversion rate, and revenue per send
How You’ll Work
Report directly to the
Head of Growth , owning the Lifecycle pillar
Partner closely with
Creative Strategy & Operations
to produce high‑performing assets
Collaborate with
Performance Marketing
to align acquisition and retention messaging
Co‑own promotional planning and budget decisions with Growth leadership
Manage contractor and agency partners across Affiliate and Direct Mail
Build and lead a world‑class retention stack
Salary:
$130,000–$155,000 , depending on experience
Full benefits: health, dental, vision, 401(k), and bonus eligibility
Remote‑first, with occasional travel to the NY Metro area
High‑impact role at a founder‑led brand with strong growth momentum
#J-18808-Ljbffr