Acquisition Experience Assistant Director
Caesars Entertainment, Jersey City, NJ, United States
Job Description
We are seeking an exceptional leader to modernize and elevate how Caesars Digital acquires customers. This role is a high‑impact operator responsible for improving the full acquisition journey, strengthening our technical and operational foundation, and enabling measurable conversion gains across all brands. This is a critical, high‑visibility role requiring a rare blend of strategy, technical depth, and hands‑on execution. You will influence MarTech and product roadmaps, redesign workflows, and drive cross‑functional alignment to accelerate our acquisition engine. Given the scope and complexity, we offer a highly competitive compensation package aligned to the caliber of talent required for this transformation. Responsibilities
Acquisition UX & Journey Transformation
Lead high‑stakes transformation of the ad > FTD journey, identifying friction and executing UX enhancements that deliver meaningful, measurable conversion lifts. Partner across Product, MarTech, CRM, Creative, and Analytics to build experiences worthy of a category leader. MarTech, CRM, & Capability Enablement
Serve as the strategic owner of our MarTech evolution, influencing multi‑quarter investment decisions and shaping the capabilities that unlock future growth. Ensure tools are not just adopted but transformed into competitive advantages. Ad Operations, Tagging & Data Activation
Own operational excellence across tagging, tracking, pixels, and data flow for all acquisition campaigns. Ensure clean, reliable, privacy‑compliant data that supports measurement, targeting, attribution, and optimization. Lead cross‑functional troubleshooting and build resilient processes that support scaling campaigns efficiently. Process Optimization & Operating Model Improvement
Standardize intake, GTM execution, QA, and feedback loops to improve speed, quality, and accountability. Identify bottlenecks and redesign workflows for simplicity, automation, and cross‑functional clarity. Introduce modern operating practices that strengthen collaboration and accelerate decision‑making. Performance Management, Insights & Test‑and‑Learn
Define KPIs, leading indicators, and guardrails for journey optimization, MarTech usage, and operational efficiency. Partner with Analytics on test design, measurement plans, and experimentation frameworks. Translate insights into actionable recommendations for GTM, Product, Analytics, and channel teams. Target Setting Measurement & Performance Management
Own annual and in‑year targets for CAC, LTV, margin, GGR/NGR, and channel‑level pacing. Translate campaign goals into measurable KPIs across funnel stages and audience strategies. Deliver clear performance readouts to inform next‑best actions and planning cycles. Executive Communication & Influence
Represent Acquisition in cross‑functional and executive forums, simplifying complex operational and technical topics into clear narratives. Drive alignment and decision‑making around capability investments, MarTech roadmap, and cross‑team dependencies. Strategic + Operational Excellence
This role requires a rare combination of:
Strategy and activation MarTech fluency + UX intuition Analytical depth + cross‑functional influence Hands‑on problem solving + executive presence
This is a role for someone who has built, scaled, or transformed acquisition machines before—and is ready to do it again at one of the largest entertainment brands in the world. Qualifications
Expertise in funnel optimization, MarTech capabilities, digital media operations, and performance marketing. Demonstrated ability to lead transformation and capability‑building workstreams. Experience operating in highly regulated or complex digital environments preferred. Additional Requirements
Deep experience with MarTech platforms, CRM strategy, personalization, and marketing workflow tools. Strong understanding of acquisition marketing, funnel optimization, and digital media activation. Hands‑on experience with tagging, pixels, tracking, and data‑driven activation workflows. Proven cross‑functional leadership and ability to influence without authority. Analytical mindset with demonstrated ability to turn signals into decisions. Online gaming or sports industry experience strongly preferred. Bachelor’s degree required. About Us
At Caesars Digital, We Don’t Just Play the Game — We Set the Standard. As a proud part of Caesars Entertainment, the world’s premier gaming company with more than 80 years of sports betting leadership, Caesars Digital is blazing the trail in digital innovation, customer experience and industry excellence. We believe every Team Member should be treated like royalty because we are all Caesars. This guiding principle fuels our commitment to delivering legendary service and creating unforgettable experiences for our customers. From cutting‑edge digital platforms including Caesars Sportsbook, Caesars Palace Online, Horseshoe Online Casino and Caesars Racebook, to the continuing expansion of our retail footprint and our William Hill legacy, along with powerhouse partnerships across sports and entertainment, we’re building something extraordinary. And we want you to be part of it. Ready to make your mark on the Empire? Explore our open roles and discover how you can help shape the future of gaming. Join us. Blaze the Trail. Because at Caesars Digital, We Are All Caesars.
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We are seeking an exceptional leader to modernize and elevate how Caesars Digital acquires customers. This role is a high‑impact operator responsible for improving the full acquisition journey, strengthening our technical and operational foundation, and enabling measurable conversion gains across all brands. This is a critical, high‑visibility role requiring a rare blend of strategy, technical depth, and hands‑on execution. You will influence MarTech and product roadmaps, redesign workflows, and drive cross‑functional alignment to accelerate our acquisition engine. Given the scope and complexity, we offer a highly competitive compensation package aligned to the caliber of talent required for this transformation. Responsibilities
Acquisition UX & Journey Transformation
Lead high‑stakes transformation of the ad > FTD journey, identifying friction and executing UX enhancements that deliver meaningful, measurable conversion lifts. Partner across Product, MarTech, CRM, Creative, and Analytics to build experiences worthy of a category leader. MarTech, CRM, & Capability Enablement
Serve as the strategic owner of our MarTech evolution, influencing multi‑quarter investment decisions and shaping the capabilities that unlock future growth. Ensure tools are not just adopted but transformed into competitive advantages. Ad Operations, Tagging & Data Activation
Own operational excellence across tagging, tracking, pixels, and data flow for all acquisition campaigns. Ensure clean, reliable, privacy‑compliant data that supports measurement, targeting, attribution, and optimization. Lead cross‑functional troubleshooting and build resilient processes that support scaling campaigns efficiently. Process Optimization & Operating Model Improvement
Standardize intake, GTM execution, QA, and feedback loops to improve speed, quality, and accountability. Identify bottlenecks and redesign workflows for simplicity, automation, and cross‑functional clarity. Introduce modern operating practices that strengthen collaboration and accelerate decision‑making. Performance Management, Insights & Test‑and‑Learn
Define KPIs, leading indicators, and guardrails for journey optimization, MarTech usage, and operational efficiency. Partner with Analytics on test design, measurement plans, and experimentation frameworks. Translate insights into actionable recommendations for GTM, Product, Analytics, and channel teams. Target Setting Measurement & Performance Management
Own annual and in‑year targets for CAC, LTV, margin, GGR/NGR, and channel‑level pacing. Translate campaign goals into measurable KPIs across funnel stages and audience strategies. Deliver clear performance readouts to inform next‑best actions and planning cycles. Executive Communication & Influence
Represent Acquisition in cross‑functional and executive forums, simplifying complex operational and technical topics into clear narratives. Drive alignment and decision‑making around capability investments, MarTech roadmap, and cross‑team dependencies. Strategic + Operational Excellence
This role requires a rare combination of:
Strategy and activation MarTech fluency + UX intuition Analytical depth + cross‑functional influence Hands‑on problem solving + executive presence
This is a role for someone who has built, scaled, or transformed acquisition machines before—and is ready to do it again at one of the largest entertainment brands in the world. Qualifications
Expertise in funnel optimization, MarTech capabilities, digital media operations, and performance marketing. Demonstrated ability to lead transformation and capability‑building workstreams. Experience operating in highly regulated or complex digital environments preferred. Additional Requirements
Deep experience with MarTech platforms, CRM strategy, personalization, and marketing workflow tools. Strong understanding of acquisition marketing, funnel optimization, and digital media activation. Hands‑on experience with tagging, pixels, tracking, and data‑driven activation workflows. Proven cross‑functional leadership and ability to influence without authority. Analytical mindset with demonstrated ability to turn signals into decisions. Online gaming or sports industry experience strongly preferred. Bachelor’s degree required. About Us
At Caesars Digital, We Don’t Just Play the Game — We Set the Standard. As a proud part of Caesars Entertainment, the world’s premier gaming company with more than 80 years of sports betting leadership, Caesars Digital is blazing the trail in digital innovation, customer experience and industry excellence. We believe every Team Member should be treated like royalty because we are all Caesars. This guiding principle fuels our commitment to delivering legendary service and creating unforgettable experiences for our customers. From cutting‑edge digital platforms including Caesars Sportsbook, Caesars Palace Online, Horseshoe Online Casino and Caesars Racebook, to the continuing expansion of our retail footprint and our William Hill legacy, along with powerhouse partnerships across sports and entertainment, we’re building something extraordinary. And we want you to be part of it. Ready to make your mark on the Empire? Explore our open roles and discover how you can help shape the future of gaming. Join us. Blaze the Trail. Because at Caesars Digital, We Are All Caesars.
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