Head of DTC
Swiss Madison®, Trenton, NJ, United States
At Swiss Madison, we are
Elevating the Standard of Home Living . From bathroom fixtures to the broader home, our vision is to become a household name by delivering elevated design, guaranteed quality, and affordability. With bold growth ambitions and a clear vision for the future, we’re assembling a team of driven, high-impact leaders who are passionate about building something lasting—transforming our brand into a household name and setting a new standard for home living. We operate based off of the Entrepreneurial Operating System (EOS) to bring structure, focus, and accountability to our entire organization. EOS provides us with a shared language, a common set of tools, and a results-driven cadence that empowers leaders to take ownership and execute with clarity. This hire will be expected to thrive within this framework, bringing strong capabilities and a commitment to living our core values:
Ownership, Growth Mindset, Agility, Resourcefulness , and
Clarity. About the Role
The DTC Growth Manager will own the growth engine for SwissMadison.com — driving profitable revenue growth through acquisition, conversion rate optimization, merchandising strategy, and retention. This is a hands-on, high-impact role for someone who thrives in a build phase and can create structure, systems, and repeatable performance. You’ll work cross-functionally with Marketplace leadership and internal teams, but your primary accountability is
DTC P&L and performance. Location:
Edison, NJ (Hybrid: 4 days onsite, 1 day WFH) Essential functions
Own and grow the
SwissMadison.com P&L Drive profitable growth through a disciplined test-and-learn approach Build/maintain dashboards and reporting cadence tied to core KPIs Acquisition & Performance Marketing
Lead strategy across paid channels (in-house and/or agency), with ROI discipline Build a framework for testing, creative iteration, and landing page performance Partner with brand/creative to ensure conversion-oriented creative development Improve site conversion through CRO roadmap, UX enhancements, and shopping journey optimization Own merchandising strategy: category storytelling, promotions, bundles, AOV levers Ensure smooth execution of product launches on DTC Retention & Lifecycle
Build/optimize email/SMS strategy to improve repeat purchase, LTV, and retention Improve customer journey, post-purchase flows, and loyalty levers Analytics & Cross-Functional Leadership
Implement clear attribution and measurement that informs budget allocation Partner with Operations and Product teams to ensure growth initiatives are supported operationally Operate EOS-style: clear goals, scorecards, and accountability Key Outcomes (First 12 Months)
Significant DTC revenue growth with improved contribution margin Repeatable acquisition + lifecycle systems in place Unified performance reporting cadence and dashboard that drives decisions What You Bring
5–7+ years of DTC growth experience for consumer brands Deep Shopify experience with a track record of performance improvement Strong paid media understanding (hands-on or via agency leadership) Highly analytical and KPI-driven (CRO, funnel, LTV, CAC, contribution margin) Comfortable in a fast-paced, build-phase environment EOS familiarity is a plus; LMA mindset is required Why Swiss Madison?
We are redefining what it means to build a home brand—from our design philosophy to how we operate globally. You’ll work with driven executives who embody ownership, clarity, and impact. You’ll shape not just our product line, but the way our entire brand is experienced across North America and beyond. You'll build and lead a lean, effective, and distributed team. At Swiss Madison, we believe that taking care of our team is just as important as taking care of our customers. We offer a comprehensive benefits package designed to support your health, well-being, and future: 401(k) with generous company matching Health, dental, and vision insurance Health Savings Account (HSA) & Flexible Spending Account (FSA) Paid time off to rest and recharge Employee assistance program for mental wellness Employee discounts on all Swiss Madison products Our Edison, NJ office features a modern, collaborative workspace with a fully stocked kitchen—filled with snacks, beverages, and all the fuel you need to do your best work.
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Elevating the Standard of Home Living . From bathroom fixtures to the broader home, our vision is to become a household name by delivering elevated design, guaranteed quality, and affordability. With bold growth ambitions and a clear vision for the future, we’re assembling a team of driven, high-impact leaders who are passionate about building something lasting—transforming our brand into a household name and setting a new standard for home living. We operate based off of the Entrepreneurial Operating System (EOS) to bring structure, focus, and accountability to our entire organization. EOS provides us with a shared language, a common set of tools, and a results-driven cadence that empowers leaders to take ownership and execute with clarity. This hire will be expected to thrive within this framework, bringing strong capabilities and a commitment to living our core values:
Ownership, Growth Mindset, Agility, Resourcefulness , and
Clarity. About the Role
The DTC Growth Manager will own the growth engine for SwissMadison.com — driving profitable revenue growth through acquisition, conversion rate optimization, merchandising strategy, and retention. This is a hands-on, high-impact role for someone who thrives in a build phase and can create structure, systems, and repeatable performance. You’ll work cross-functionally with Marketplace leadership and internal teams, but your primary accountability is
DTC P&L and performance. Location:
Edison, NJ (Hybrid: 4 days onsite, 1 day WFH) Essential functions
Own and grow the
SwissMadison.com P&L Drive profitable growth through a disciplined test-and-learn approach Build/maintain dashboards and reporting cadence tied to core KPIs Acquisition & Performance Marketing
Lead strategy across paid channels (in-house and/or agency), with ROI discipline Build a framework for testing, creative iteration, and landing page performance Partner with brand/creative to ensure conversion-oriented creative development Improve site conversion through CRO roadmap, UX enhancements, and shopping journey optimization Own merchandising strategy: category storytelling, promotions, bundles, AOV levers Ensure smooth execution of product launches on DTC Retention & Lifecycle
Build/optimize email/SMS strategy to improve repeat purchase, LTV, and retention Improve customer journey, post-purchase flows, and loyalty levers Analytics & Cross-Functional Leadership
Implement clear attribution and measurement that informs budget allocation Partner with Operations and Product teams to ensure growth initiatives are supported operationally Operate EOS-style: clear goals, scorecards, and accountability Key Outcomes (First 12 Months)
Significant DTC revenue growth with improved contribution margin Repeatable acquisition + lifecycle systems in place Unified performance reporting cadence and dashboard that drives decisions What You Bring
5–7+ years of DTC growth experience for consumer brands Deep Shopify experience with a track record of performance improvement Strong paid media understanding (hands-on or via agency leadership) Highly analytical and KPI-driven (CRO, funnel, LTV, CAC, contribution margin) Comfortable in a fast-paced, build-phase environment EOS familiarity is a plus; LMA mindset is required Why Swiss Madison?
We are redefining what it means to build a home brand—from our design philosophy to how we operate globally. You’ll work with driven executives who embody ownership, clarity, and impact. You’ll shape not just our product line, but the way our entire brand is experienced across North America and beyond. You'll build and lead a lean, effective, and distributed team. At Swiss Madison, we believe that taking care of our team is just as important as taking care of our customers. We offer a comprehensive benefits package designed to support your health, well-being, and future: 401(k) with generous company matching Health, dental, and vision insurance Health Savings Account (HSA) & Flexible Spending Account (FSA) Paid time off to rest and recharge Employee assistance program for mental wellness Employee discounts on all Swiss Madison products Our Edison, NJ office features a modern, collaborative workspace with a fully stocked kitchen—filled with snacks, beverages, and all the fuel you need to do your best work.
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