Senior Manager, Marketing Brand & Creative
GEICO, Bethesda, MD, United States
GEICO .
For more information, please .Senior Manager, Marketing Brand & Creative page is loaded## Senior Manager, Marketing Brand & Creativelocations:
New York City, NY:
Bethesda, MDtime type:
Full timeposted on:
Posted Todayjob requisition id:
R0063303**At GEICO, we offer a rewarding career where your ambitions are met with endless possibilities.****Every day we honor our iconic brand by offering quality coverage to millions of customers and being there when they need us most. We thrive through relentless innovation to exceed our customers’ expectations while making a real impact for our company through our shared purpose.****When you join our company, we want you to feel valued, supported and proud to work here. That’s why we offer The GEICO Pledge: Great Company, Great Culture, Great Rewards and Great Careers.****SUMMARY**:Join the team behind one of the most beloved brands in the country. GEICO's marketing organization sets a high bar for excellence, bringing together business acumen, strategic insights, and collaborative culture to develop best-in-class work that is disruptive, resonant, and built to perform.We are seeking a **Marketing Senior Manager, Brand & Creative** to join the Brand & Creative Team. As a member of the team, you will help drive the development of brand advertising creative through the management of various creative partners. You will evaluate and shape the creative and play an important role in the strategic development and execution of integrated marketing initiatives in collaboration with key internal stakeholders and external partners. The work you do will reinforce and improve on GEICO’s position as one of America’s most beloved brands.You will manage the day-to-day agency relationships to ensure they are delivering against GEICO’s strategic business objectives & budgets. You will partner with cross-functional counterparts to ensure shared strategic direction and brand cohesion across marketing initiatives. You have a passion for creative and a love for creating content that has an impact on culture.This role reports to the Marketing Senior Director, Brand and Creative.**RESPONSIBILITIES:**· Ensure the operational and executional excellence of all creative endeavors.· Serve as main point of contact for creative agency of record; manage day-to-day relationship.· Lead the organization of Brand & Creative projects.· Evaluate and contribute to business and creative brief development; Author intake briefs and creative addendums for Agency Partners.· Provide creative input and recommendations during development process; Capture and communicate consolidated feedback to agencies.· Review marketing and non-marketing materials to ensure all creative content adheres to the GEICO brand voice and GEICO brand visual identity.· Drive cross-functional collaboration internally and externally.· Partner with Media to develop omni-channel and partner-driven campaigns.· Partner with Product to ensure business & strategic alignment of all campaign materials.· Partner with Social to ensure shared strategic direction and brand cohesion across social initiatives.· Partner with Sports & Entertainment to identify distinct and authentic opportunities for the GEICO brand to permeate culture.· Partner with internal Creative Studio to facilitate campaign extensions across the customer journey.· Partner with Internal and External Communications to amplify awareness of campaigns as they go to market.· Oversee the creative development of brand integrations through network and media partnerships.· Optimize creative performance across the funnel.· Synthesize & circulate creative performance metrics from Analytics.· Partner with Analytics to interpret creative performance and incorporate findings into current and future work.· Manage the efficient operation of the Brand & Creative function.· Track and report on creative agency of record fee against scope of work, (analyzing impacts of changes in projects/processes and recommending adjustments to leadership as needed).· Manage talent / usage rights / ad expirations for commercials and external assets.· Manage budget tracking and invoicing.· Motivate, manage & mentor creative professionals.**REQUIREMENTS**:· 7+ years brand management experience or comparable Creative Agency experience· Prior experience managing external agencies including Creative Agencies and Media Partners· Experience managing creative professionals, including direct report(s)· A strong understanding of how to evaluate creative - especially against strategy, contribute to its development, and deliver clear, actionable, and inspiring feedback that elevates the work· Exceptional organizational skills to balance managing multiple projects· Excellent written and verbal communication skills· Unique blend of creative and analytical skills· Strong experience developing full-funnel marketing campaigns· Familiarity with Creative and Production processes· Familiarity with omnichannel marketing and go-to-market planning, preferably in IAT (Inter-Agency Team) model· Strong understanding of Paid, Owned and Earned ecosystem· Experience managing variable budgets· Relationship-building skills**QUALIFICATIONS**:· Is flexible and adaptable to a changing business environment· Has a strong commitment to growth· Approaches challenges with a positive attitude and high attention to detail· Demonstrates the ability to identify problems and propose solutions**PREFERRED**:· Experience in a B2C company· Experience at Creative Agency· Familiarity with Media fundamentals· Familiarity with full funnel Social Media tactics**LOCATION:**This position is hybrid, with an expectation of three days per week in office. Preferred locations are commutable to New York City (Manhattan Office) or Washington D.C. (Corporate HQ). Up to 25% travel.#LI-HB1**Annual Salary**$121,975.00 - $189,625.00The above annual salary range is a general guideline. Multiple factors are taken into consideration to arrive at the final hourly rate/ annual salary to be offered to the selected candidate. Factors include, but are not limited to, the scope and responsibilities of the role, the selected candidate’s work experience, education and training, the work location as well as market and business considerations.At this time, GEICO will not sponsor a new applicant for employment authorization for this position.**The GEICO Pledge:****Great Company:** At GEICO, we help our customers through life’s twists and turns. Our mission is to protect people when they need it most and we’re constantly evolving to stay ahead of their needs.We’re an iconic brand that thrives on innovation, exceeding our customers’ expectations and enabling our collective success. From day one, you’ll take on exciting challenges that help you grow and collaborate with dynamic teams who want to make a positive impact on people’s lives.**Great Careers:** We offer a career where you can learn, grow, and thrive through personalized development programs, created with your career – and your potential – in mind.
You’ll have access to industry leading training, certification assistance, career mentorship and coaching with supportive leaders at all levels.**Great Culture:** We foster an inclusive culture of shared success, rooted in integrity, a bias for action and a winning mindset. Grounded by our core values, we have an an established culture of caring, inclusion, and belonging, that values different perspectives. Our teams are led by dynamic, multi-faceted teams led by supportive leaders, driven by performance excellence and unified under a shared purpose.As part of our culture, we also offer employee engagement and recognition programs that reward the positive impact our work makes on the lives of our customers.**Great Rewards:** We offer compensation and benefits built to #J-18808-Ljbffr
For more information, please .Senior Manager, Marketing Brand & Creative page is loaded## Senior Manager, Marketing Brand & Creativelocations:
New York City, NY:
Bethesda, MDtime type:
Full timeposted on:
Posted Todayjob requisition id:
R0063303**At GEICO, we offer a rewarding career where your ambitions are met with endless possibilities.****Every day we honor our iconic brand by offering quality coverage to millions of customers and being there when they need us most. We thrive through relentless innovation to exceed our customers’ expectations while making a real impact for our company through our shared purpose.****When you join our company, we want you to feel valued, supported and proud to work here. That’s why we offer The GEICO Pledge: Great Company, Great Culture, Great Rewards and Great Careers.****SUMMARY**:Join the team behind one of the most beloved brands in the country. GEICO's marketing organization sets a high bar for excellence, bringing together business acumen, strategic insights, and collaborative culture to develop best-in-class work that is disruptive, resonant, and built to perform.We are seeking a **Marketing Senior Manager, Brand & Creative** to join the Brand & Creative Team. As a member of the team, you will help drive the development of brand advertising creative through the management of various creative partners. You will evaluate and shape the creative and play an important role in the strategic development and execution of integrated marketing initiatives in collaboration with key internal stakeholders and external partners. The work you do will reinforce and improve on GEICO’s position as one of America’s most beloved brands.You will manage the day-to-day agency relationships to ensure they are delivering against GEICO’s strategic business objectives & budgets. You will partner with cross-functional counterparts to ensure shared strategic direction and brand cohesion across marketing initiatives. You have a passion for creative and a love for creating content that has an impact on culture.This role reports to the Marketing Senior Director, Brand and Creative.**RESPONSIBILITIES:**· Ensure the operational and executional excellence of all creative endeavors.· Serve as main point of contact for creative agency of record; manage day-to-day relationship.· Lead the organization of Brand & Creative projects.· Evaluate and contribute to business and creative brief development; Author intake briefs and creative addendums for Agency Partners.· Provide creative input and recommendations during development process; Capture and communicate consolidated feedback to agencies.· Review marketing and non-marketing materials to ensure all creative content adheres to the GEICO brand voice and GEICO brand visual identity.· Drive cross-functional collaboration internally and externally.· Partner with Media to develop omni-channel and partner-driven campaigns.· Partner with Product to ensure business & strategic alignment of all campaign materials.· Partner with Social to ensure shared strategic direction and brand cohesion across social initiatives.· Partner with Sports & Entertainment to identify distinct and authentic opportunities for the GEICO brand to permeate culture.· Partner with internal Creative Studio to facilitate campaign extensions across the customer journey.· Partner with Internal and External Communications to amplify awareness of campaigns as they go to market.· Oversee the creative development of brand integrations through network and media partnerships.· Optimize creative performance across the funnel.· Synthesize & circulate creative performance metrics from Analytics.· Partner with Analytics to interpret creative performance and incorporate findings into current and future work.· Manage the efficient operation of the Brand & Creative function.· Track and report on creative agency of record fee against scope of work, (analyzing impacts of changes in projects/processes and recommending adjustments to leadership as needed).· Manage talent / usage rights / ad expirations for commercials and external assets.· Manage budget tracking and invoicing.· Motivate, manage & mentor creative professionals.**REQUIREMENTS**:· 7+ years brand management experience or comparable Creative Agency experience· Prior experience managing external agencies including Creative Agencies and Media Partners· Experience managing creative professionals, including direct report(s)· A strong understanding of how to evaluate creative - especially against strategy, contribute to its development, and deliver clear, actionable, and inspiring feedback that elevates the work· Exceptional organizational skills to balance managing multiple projects· Excellent written and verbal communication skills· Unique blend of creative and analytical skills· Strong experience developing full-funnel marketing campaigns· Familiarity with Creative and Production processes· Familiarity with omnichannel marketing and go-to-market planning, preferably in IAT (Inter-Agency Team) model· Strong understanding of Paid, Owned and Earned ecosystem· Experience managing variable budgets· Relationship-building skills**QUALIFICATIONS**:· Is flexible and adaptable to a changing business environment· Has a strong commitment to growth· Approaches challenges with a positive attitude and high attention to detail· Demonstrates the ability to identify problems and propose solutions**PREFERRED**:· Experience in a B2C company· Experience at Creative Agency· Familiarity with Media fundamentals· Familiarity with full funnel Social Media tactics**LOCATION:**This position is hybrid, with an expectation of three days per week in office. Preferred locations are commutable to New York City (Manhattan Office) or Washington D.C. (Corporate HQ). Up to 25% travel.#LI-HB1**Annual Salary**$121,975.00 - $189,625.00The above annual salary range is a general guideline. Multiple factors are taken into consideration to arrive at the final hourly rate/ annual salary to be offered to the selected candidate. Factors include, but are not limited to, the scope and responsibilities of the role, the selected candidate’s work experience, education and training, the work location as well as market and business considerations.At this time, GEICO will not sponsor a new applicant for employment authorization for this position.**The GEICO Pledge:****Great Company:** At GEICO, we help our customers through life’s twists and turns. Our mission is to protect people when they need it most and we’re constantly evolving to stay ahead of their needs.We’re an iconic brand that thrives on innovation, exceeding our customers’ expectations and enabling our collective success. From day one, you’ll take on exciting challenges that help you grow and collaborate with dynamic teams who want to make a positive impact on people’s lives.**Great Careers:** We offer a career where you can learn, grow, and thrive through personalized development programs, created with your career – and your potential – in mind.
You’ll have access to industry leading training, certification assistance, career mentorship and coaching with supportive leaders at all levels.**Great Culture:** We foster an inclusive culture of shared success, rooted in integrity, a bias for action and a winning mindset. Grounded by our core values, we have an an established culture of caring, inclusion, and belonging, that values different perspectives. Our teams are led by dynamic, multi-faceted teams led by supportive leaders, driven by performance excellence and unified under a shared purpose.As part of our culture, we also offer employee engagement and recognition programs that reward the positive impact our work makes on the lives of our customers.**Great Rewards:** We offer compensation and benefits built to #J-18808-Ljbffr