Outbound Growth Marketing Manager JN -032026-173688
Goodwin Recruiting, Austin, TX, United States
Overview
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Our client, a well-established financial services firm specializing in custodial and trust solutions, is seeking a highly driven Outbound Growth Marketing Manager to build and scale outbound pipeline generation. This is a high-impact, hands-on role for a “builder” who can develop, execute, and optimize outbound strategies from the ground up. The ideal candidate brings a strong blend of strategic thinking and execution, with proven experience driving measurable pipeline growth through outbound marketing initiatives.
Compensation and Benefits
Base salary $100K–$120K depending on experience
Fully remote (EST working hours preferred)
Medical insurance
Paid time off and standard holidays
Direct influence on growth strategy and pipeline outcomes
High-visibility role working closely with leadership
Qualifications
4–8+ years in outbound marketing, demand generation, or growth marketing in a B2B environment
Proven track record building outbound programs from scratch: ICP development, messaging frameworks, sequencing, and playbooks
Fluency in the modern GTM stack: signal detection, data enrichment, multi-channel sequencing, and CRM orchestration
Deep HubSpot expertise: sequences, workflows, lead scoring, segmentation, lifecycle management, and reporting
Strong copywriting instincts with the ability to craft vertically specific, persona-level messaging across email and LinkedIn
Analytical mindset with a bias toward testing, iteration, and attribution
Familiarity with buying signal infrastructure (visitor identification, social listening, intent data) is a strong plus
Experience with AI-assisted content or outreach personalization at scale is a plus
Responsibilities
Build and operate outbound pipeline programs across email, LinkedIn, and other high-intent channels
Develop and maintain ICPs, audience segmentation, and vertical-specific targeting strategies using audience intelligence tools and lookalike modeling
Own the full signal-to-sequence workflow: identify high-intent prospects, enrich with firmographic and behavioral data, route into personalized outreach, and track through close
Design and optimize multi-touch sequences with contextually personalized messaging
Manage lead data quality, deduplication, lifecycle stage tracking, and pipeline reporting within HubSpot
Collaborate with leadership to align outbound programs to go-to-market priorities and specific client verticals (RIAs, deal sponsors, family offices, fintech platforms)
Track and report on the full funnel: signal volume, reply rates, meetings booked, pipeline generated, and revenue attribution
Note:
This description reflects the responsibilities, qualifications, and compensation as provided in the original posting. No other changes to the role or company information have been made.
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Our client, a well-established financial services firm specializing in custodial and trust solutions, is seeking a highly driven Outbound Growth Marketing Manager to build and scale outbound pipeline generation. This is a high-impact, hands-on role for a “builder” who can develop, execute, and optimize outbound strategies from the ground up. The ideal candidate brings a strong blend of strategic thinking and execution, with proven experience driving measurable pipeline growth through outbound marketing initiatives.
Compensation and Benefits
Base salary $100K–$120K depending on experience
Fully remote (EST working hours preferred)
Medical insurance
Paid time off and standard holidays
Direct influence on growth strategy and pipeline outcomes
High-visibility role working closely with leadership
Qualifications
4–8+ years in outbound marketing, demand generation, or growth marketing in a B2B environment
Proven track record building outbound programs from scratch: ICP development, messaging frameworks, sequencing, and playbooks
Fluency in the modern GTM stack: signal detection, data enrichment, multi-channel sequencing, and CRM orchestration
Deep HubSpot expertise: sequences, workflows, lead scoring, segmentation, lifecycle management, and reporting
Strong copywriting instincts with the ability to craft vertically specific, persona-level messaging across email and LinkedIn
Analytical mindset with a bias toward testing, iteration, and attribution
Familiarity with buying signal infrastructure (visitor identification, social listening, intent data) is a strong plus
Experience with AI-assisted content or outreach personalization at scale is a plus
Responsibilities
Build and operate outbound pipeline programs across email, LinkedIn, and other high-intent channels
Develop and maintain ICPs, audience segmentation, and vertical-specific targeting strategies using audience intelligence tools and lookalike modeling
Own the full signal-to-sequence workflow: identify high-intent prospects, enrich with firmographic and behavioral data, route into personalized outreach, and track through close
Design and optimize multi-touch sequences with contextually personalized messaging
Manage lead data quality, deduplication, lifecycle stage tracking, and pipeline reporting within HubSpot
Collaborate with leadership to align outbound programs to go-to-market priorities and specific client verticals (RIAs, deal sponsors, family offices, fintech platforms)
Track and report on the full funnel: signal volume, reply rates, meetings booked, pipeline generated, and revenue attribution
Note:
This description reflects the responsibilities, qualifications, and compensation as provided in the original posting. No other changes to the role or company information have been made.
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