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Volunteer: Google Ads Optimization

Inclusive Minds Foundation, New York, NY, United States


This is a volunteer opportunity provided by Taproot Foundation, a nonprofit creating social change through pro bono connections.

Volunteer Responsibilities

Development of or updates to our nonprofit's Google Ads strategy

Training one or two staff members on how to update Google Ads and monitor their performance

Setting up integration between Google Ads and Google Analytics

Making recommendations for future search engine optimization or content management projects that will improve our Google Ads health

This project will support our mission by increasing awareness of our organization and boosting our impact, as well as helping to provide increased funding to help further support operational growth and program development.

To prepare, we have activated Google Ads for our website and secured a Google Ad Grant award. We are prepared to share the login credentials to our Google Workspace. In our first session together, we'll brief you on our marketing goals, as well as our mission, vision, and purpose. Your training of our team members on Google Ads best practices will help ensure the long-term successful implementation of the great work you share with us.

Volunteer Qualifications Our ideal volunteer has experience with Google Ads and/or search engine marketing and copywriting skills.

Mission Inclusive Minds Foundation Mission: Our mission is to create a world where diverse minds are celebrated, and everyone has access to the tools, resources, and opportunities they need to thrive. Through innovative programs, inclusive spaces, and meaningful advocacy, we aim to break down barriers, foster understanding, and empower individuals to live authentically. Together, we’re building a brighter, more inclusive future—one connection at a time.

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