Volunteer: Google Ads Optimization Job at Taproot Foundation, Inc. in Antioch

Overview Advertising Google AdWords Google Analytics Published Date: Posted March 09, 2026 Not the right fit for you? Sharing the opportunity with your network is a great form of advocacy! * Be the first to apply to this opportunity Responsibilities Develop or update our nonprofit's Google Ads strategy Train one or two staff members on how to update Google Ads and monitor their performance Set up integration between Google Ads and Google Analytics Make recommendations for future search engine optimization or content management projects that will improve our Google Ads health Qualifications Our ideal volunteer has experience with Google Ads and/or search engine marketing and copywriting skills. About Caregiver OneCall Caregiver OneCall exists for one reason: no caregiver should ever feel alone at 2 AM. We provide free, 24/7 telephone support, real-time guidance, training, and resource navigation for family caregivers caring for parents, spouses, children with disabilities, siblings, and medically fragile loved ones nationwide. Every call we answer represents someone overwhelmed, exhausted, and trying to make the safest decision possible for someone they love. This Google Ad Grant optimization project directly strengthens our ability to reach those caregivers in their most vulnerable moments. When a caregiver types “help caring for my mom,” “I cannot do this anymore,” or “respite support near me” into Google at midnight, we need Caregiver OneCall to appear. Optimizing our Google Ad Grant ensures that caregivers who are actively searching for help can find us immediately, without barriers. Volunteers supporting this project will help us: Increase visibility for our free 24/7 support line Improve keyword targeting so we reach caregivers across all conditions and age groups Drive traffic to training and respite resources Expand national awareness beyond word of mouth The impact is tangible. More optimized ads mean more answered calls. More answered calls mean fewer caregivers in crisis. More caregivers supported means safer care at home, reduced burnout, and stronger families. This is not abstract marketing work. It is direct access to exhausted caregivers who are actively searching for help. By lending your expertise to this project, you are helping ensure that when someone reaches for support, they find it. Preparation and Training To prepare, we have activated Google Ads for our website and secured a Google Ad Grant award. We are prepared to share the login credentials to our Google Workspace. In our first session together, we\'ll brief you on our marketing goals, as well as our mission, vision, and purpose. Your training of our team members on Google Ads best practices will help ensure the long-term successful implementation of the great work you share with us. We exist so that no caregiver ever has to feel alone at 2 AM. Our mission is to deliver free, real-time support, training, and relief to all family caregivers nationwide. Additional Opportunities We are searching for a volunteer who can lead our development of a new and improved mission and vision statement that will communicate our purpose and vision to a variety of audiences. As Girls in Gear continues to grow nationwide, we would like help establishing a corporate sponsorship strategy. Our goal is to obtain corporate sponsorships to support the continued growth and impact of our programs. #J-18808-Ljbffr