Marketing Brand & Communication Manager
Vetoquinol USA, Dallas, TX, United States
Preference will be given to local candidates currently located in the Fort Worth Metroplex.
Description
The Brand & Communication Manager devises, implements and oversees the marketing strategy for assigned lines of product to achieve the defined goals. Additionally, the BCM drives excellence and consistency in written communication across the marketing department. Internally, the BCM will maintain significant contact with the marketing team, technical solutions, field sales and customer service, finance, regulatory, and logistics departments. Externally, the Brand Manager builds and maintains relationships with distributors, strategic accounts, agencies, press, and key customers.
Essential Functions
Create and implement the marketing strategy for designated products, manage the preparation of the associated marketing materials, working either in-house or with design/advertising agencies
Gain an understanding of the pet products retail and veterinary market, customer requirements, and competition
Liaise with Opinion Leaders and outside associations that may be appropriate to assist in marketing the assigned products
Monitor publications, data sources, journals and competitor information and comment accordingly
Ensure that the necessary training, both technical and product marketing strategy is given to Sales, Customer Service, and those involved in creating marketing materials
Commission where necessary ad hoc market research, setting clear objectives and appropriate brief
Brand Marketing
Prepare and execute an annual marketing plan with input from the appropriate internal customers
Manage the accuracy, compliance, and production of all selling and promotional materials according to marketing plans; coordinate marketing materials for trade shows and conferences
Lead new product launch activities and liaise with all relevant departments to ensure launch objectives are met; participate in product development activities including forecasting, market analysis
Prepare the promotional budget and spend it according to plan
Travel as necessary to conferences and/or field rides with sales representatives
Maintain regular communications with sales and strategic accounts teams
Communication Management
Drive excellence in messaging for all Vetoquinol Brands including, but not limited to working with Brand Managers/Technical team to: create/update Key Messaging documents and write copy
Assist with Creative Project processing as needed
Vault platform stewardship
Reporting & Planning
Provide the agreed reports on marketing activity to the Marketing Manager, and others where required
Ensure short term planning of all activity within the platform
Coordinate with the Sales, Technical Veterinary, and Customer Service departments to ensure coherence between marketing activities and field sales force activity
Based on Marketing Plans, produce quarterly promotional plans with specific metrics and reporting
Contribute to the Company’s annual budget process by defining marketing budgets and key projects, produce annual marketing plans for each product or product range within platform
Define the long term outlook for the company through participation in the Strategic planning process
General/Administrative
Supports the company vision and mission and demonstrates the corporate core values in all professional activities.
Follows all safety requirements, work rules, and regulations.
All other duties as requested by management.
Preference for this position to be based out of Fort Worth, Texas with a hybrid work arrangement, requiring a minimum of 2 days onsite per week.
Up to 15% of domestic/international travel is required. This may be more if the candidate is not located in Fort Worth, TX.
Basic Qualifications
Education
Bachelor’s degree in Business, Marketing, or Related field required
Experience
3 - 5 years of industry / product management experience required
Proven experience in copywriting, specifically in a regulated environment
Skills
Exceptional organizational and time management skills
Highly developed interpersonal skills, possessing an ability to work with a diverse population
Advanced presentation skills
Ability to function independently in a multi-task environment, as well as part of a team
Desire to serve
Vetoquinol USA is an equal opportunity employer. We are committed to providing a workplace that is free from discrimination of any kind and that promotes diversity, inclusion, and fairness. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, or protected veteran status, and will not be discriminated against on the basis of disability. Join us and be a part of a great place to work!
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Description
The Brand & Communication Manager devises, implements and oversees the marketing strategy for assigned lines of product to achieve the defined goals. Additionally, the BCM drives excellence and consistency in written communication across the marketing department. Internally, the BCM will maintain significant contact with the marketing team, technical solutions, field sales and customer service, finance, regulatory, and logistics departments. Externally, the Brand Manager builds and maintains relationships with distributors, strategic accounts, agencies, press, and key customers.
Essential Functions
Create and implement the marketing strategy for designated products, manage the preparation of the associated marketing materials, working either in-house or with design/advertising agencies
Gain an understanding of the pet products retail and veterinary market, customer requirements, and competition
Liaise with Opinion Leaders and outside associations that may be appropriate to assist in marketing the assigned products
Monitor publications, data sources, journals and competitor information and comment accordingly
Ensure that the necessary training, both technical and product marketing strategy is given to Sales, Customer Service, and those involved in creating marketing materials
Commission where necessary ad hoc market research, setting clear objectives and appropriate brief
Brand Marketing
Prepare and execute an annual marketing plan with input from the appropriate internal customers
Manage the accuracy, compliance, and production of all selling and promotional materials according to marketing plans; coordinate marketing materials for trade shows and conferences
Lead new product launch activities and liaise with all relevant departments to ensure launch objectives are met; participate in product development activities including forecasting, market analysis
Prepare the promotional budget and spend it according to plan
Travel as necessary to conferences and/or field rides with sales representatives
Maintain regular communications with sales and strategic accounts teams
Communication Management
Drive excellence in messaging for all Vetoquinol Brands including, but not limited to working with Brand Managers/Technical team to: create/update Key Messaging documents and write copy
Assist with Creative Project processing as needed
Vault platform stewardship
Reporting & Planning
Provide the agreed reports on marketing activity to the Marketing Manager, and others where required
Ensure short term planning of all activity within the platform
Coordinate with the Sales, Technical Veterinary, and Customer Service departments to ensure coherence between marketing activities and field sales force activity
Based on Marketing Plans, produce quarterly promotional plans with specific metrics and reporting
Contribute to the Company’s annual budget process by defining marketing budgets and key projects, produce annual marketing plans for each product or product range within platform
Define the long term outlook for the company through participation in the Strategic planning process
General/Administrative
Supports the company vision and mission and demonstrates the corporate core values in all professional activities.
Follows all safety requirements, work rules, and regulations.
All other duties as requested by management.
Preference for this position to be based out of Fort Worth, Texas with a hybrid work arrangement, requiring a minimum of 2 days onsite per week.
Up to 15% of domestic/international travel is required. This may be more if the candidate is not located in Fort Worth, TX.
Basic Qualifications
Education
Bachelor’s degree in Business, Marketing, or Related field required
Experience
3 - 5 years of industry / product management experience required
Proven experience in copywriting, specifically in a regulated environment
Skills
Exceptional organizational and time management skills
Highly developed interpersonal skills, possessing an ability to work with a diverse population
Advanced presentation skills
Ability to function independently in a multi-task environment, as well as part of a team
Desire to serve
Vetoquinol USA is an equal opportunity employer. We are committed to providing a workplace that is free from discrimination of any kind and that promotes diversity, inclusion, and fairness. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, or protected veteran status, and will not be discriminated against on the basis of disability. Join us and be a part of a great place to work!
#J-18808-Ljbffr