Marketing Brand & Communication Manager

Preference will be given to local candidates currently located in the Fort Worth Metroplex. Description The Brand & Communication Manager devises, implements and oversees the marketing strategy for assigned lines of product to achieve the defined goals. Additionally, the BCM drives excellence and consistency in written communication across the marketing department. Internally, the BCM will maintain significant contact with the marketing team, technical solutions, field sales and customer service, finance, regulatory, and logistics departments. Externally, the Brand Manager builds and maintains relationships with distributors, strategic accounts, agencies, press, and key customers. Essential Functions Create and implement the marketing strategy for designated products, manage the preparation of the associated marketing materials, working either in-house or with design/advertising agencies Gain an understanding of the pet products retail and veterinary market, customer requirements, and competition Liaise with Opinion Leaders and outside associations that may be appropriate to assist in marketing the assigned products Monitor publications, data sources, journals and competitor information and comment accordingly Ensure that the necessary training, both technical and product marketing strategy is given to Sales, Customer Service, and those involved in creating marketing materials Commission where necessary ad hoc market research, setting clear objectives and appropriate brief Brand Marketing Prepare and execute an annual marketing plan with input from the appropriate internal customers Manage the accuracy, compliance, and production of all selling and promotional materials according to marketing plans; coordinate marketing materials for trade shows and conferences Lead new product launch activities and liaise with all relevant departments to ensure launch objectives are met; participate in product development activities including forecasting, market analysis Prepare the promotional budget and spend it according to plan Travel as necessary to conferences and/or field rides with sales representatives Maintain regular communications with sales and strategic accounts teams Communication Management Drive excellence in messaging for all Vetoquinol Brands including, but not limited to working with Brand Managers/Technical team to: create/update Key Messaging documents and write copy Assist with Creative Project processing as needed Vault platform stewardship Reporting & Planning Provide the agreed reports on marketing activity to the Marketing Manager, and others where required Ensure short term planning of all activity within the platform Coordinate with the Sales, Technical Veterinary, and Customer Service departments to ensure coherence between marketing activities and field sales force activity Based on Marketing Plans, produce quarterly promotional plans with specific metrics and reporting Contribute to the Company’s annual budget process by defining marketing budgets and key projects, produce annual marketing plans for each product or product range within platform Define the long term outlook for the company through participation in the Strategic planning process General/Administrative Supports the company vision and mission and demonstrates the corporate core values in all professional activities. Follows all safety requirements, work rules, and regulations. All other duties as requested by management. Preference for this position to be based out of Fort Worth, Texas with a hybrid work arrangement, requiring a minimum of 2 days onsite per week. Up to 15% of domestic/international travel is required. This may be more if the candidate is not located in Fort Worth, TX. Basic Qualifications Education Bachelor’s degree in Business, Marketing, or Related field required Experience 3 - 5 years of industry / product management experience required Proven experience in copywriting, specifically in a regulated environment Skills Exceptional organizational and time management skills Highly developed interpersonal skills, possessing an ability to work with a diverse population Advanced presentation skills Ability to function independently in a multi-task environment, as well as part of a team Desire to serve Vetoquinol USA is an equal opportunity employer. We are committed to providing a workplace that is free from discrimination of any kind and that promotes diversity, inclusion, and fairness. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, or protected veteran status, and will not be discriminated against on the basis of disability. Join us and be a part of a great place to work! #J-18808-Ljbffr