Vice President, Social Media (Paid and Organic Media)
Hunter, New York, NY, United States
About Us
There’s a reason HUNTER is recognized as a PRWeek Best Place To Work and has been named PRovoke “Consumer Agency of the Year” not once, but twice: At HUNTER, we EARN IT — consumer attention, the trust and loyalty of clients, and the dedication of our staff, currently 350+ strong and counting
Overview The Vice President, Digital serves as a senior leader in developing and managing comprehensive social and digital marketing campaigns and programs. This role functions as the most senior digital leader across multiple accounts, providing strategic oversight with significant autonomy. The VP provides executive-level strategic insight and proactive high‑level counsel directly to senior clients and colleagues, ensuring quality control across all digital channels and content strategies. They oversee channel and content planning, creative ideation, analytics and insights, with advanced acumen in paid social, executive communications, social listening, and data analysis. This role drives executive‑level reporting and strategic recommendations based on comprehensive data analysis and social intelligence.
The Vice President provides senior‑level team leadership, including supervising Directors and team members at all levels. This position is expected to be a primary driver of agency growth through active leadership in new business opportunities, RFP strategy, and pitch leadership.
Responsibilities Strategic Leadership & Client Management
Oversee all planning and execution of complex client programs to meet business objectives and identify significant opportunities to grow existing business
Think strategically across account teams, practice areas and regions with executive‑level perspective
Consistently provide clients with proactive, high‑level ideas that maximize digital results and anticipate market shifts
Serve as the agency's senior digital expert, with authority to speak on paid social, executive eminence, social listening, and advanced data analysis for both internal and executive client‑facing presentations
Lead execution across specialty areas including building sophisticated social listening strategies, managing complex paid social campaigns, and advising on C‑suite executive social strategies
Business Development & Growth
Identify and lead major upsell opportunities for clients, collaborating with senior leadership on strategic growth initiatives
Recognize and drive opportunities to expand clients' social/digital programs/business, including developing digital strategies for traditional PR clients
Lead new business development efforts, including RFP strategy and pitch presentations
Drive annual digital planning processes, leading both creative and strategic elements with deep knowledge of user behavior and digital interception points
Data Analysis & Executive Reporting
Develop and deliver comprehensive executive‑level reports combining social listening insights, performance analytics, and strategic recommendations
Leverage advanced data analysis to inform strategies, demonstrate ROI, and provide actionable insights to clients
Establish sophisticated KPIs, benchmarks, and performance measurement frameworks that ladder to business objectives
Provide regular executive briefings on digital performance, market trends, and competitive landscape analysis
Utilize social listening data to inform strategic positioning, crisis management, and opportunity identification
Team Leadership & Development
Lead client relationships at the highest levels, building and maintaining strong relationships with senior clients
Drive client calls, meetings and executive presentations; lead strategic client brainstorms; represent agency at high‑level client events
Manage account teams and senior staff including Directors, facilitating strategic development and conducting comprehensive reviews
Mentor and develop senior team members, recommending promotions and career advancement opportunities
Foster agency culture and demonstrate long‑range thinking about agency health and growth
Program Execution & Innovation
Oversee sophisticated social content creation and management, working closely with design and studio teams
Drive expansion of client digital ecosystems and implementation of new techniques, technologies, and platform innovations
Ensure delivery of high‑quality results on‑time and on‑budget across multiple complex programs
Establish proactive client communication practices and team structures for executive‑level responsiveness
Demonstrate mastery of agency operations, procedures, and resources while teaching and developing others
Budget & Financial Management
Develop comprehensive client budgets and scopes for complex programming
Manage team hours and resources to ensure profitability, escalating strategic issues to business unit leadership
Provide sophisticated budget and ROI analysis for organic and paid programming across multiple clients
Oversee financial performance of programs and provide strategic recommendations for optimization
Paid Media
10 years of experience in paid media strategy, planning, execution and report, with a strong background in social, search and programmatic advertising with a deep understanding of the broader, rapidly‑evolving digital media landscape
Proven track record of managing high‑budget, complex, multi‑market campaigns with demonstrated ROI
Qualifications
8 to 10 years of experience managing social and digital channels for clients/brands, developing content plans and strategy, and creating and managing social media campaigns
Proficiency in Microsoft Office Suite (Word, Excel, PowerPoint) with advanced Excel capabilities
Advanced expertise in social media management tools (e.g. Sprout Social, Sprinklr) and social listening/analytics platforms (e.g. Quid, BrandWatch, Meltwater)
Proven experience managing senior clients and providing strategic recommendations at the executive level
Deep experience developing creative channel and content strategies for both owned channels and paid media campaigns across multiple platforms
Extensive experience managing and developing senior team members
Executive social communications and thought leadership experience
Social listening experience
Knowledge of KOL/influencer marketing, employee advocacy planning, and digital ecosystem management
Strong background in data analysis, performance metrics, and executive‑level reporting
Compensation In order to comply with equal pay and salary transparency laws in various locations, the Company believes the target range of base compensation for this role is $115,000–170,000 annually, and may be eligible for overtime pay. Actual compensation is influenced by a wide array of factors including but not limited to skill set, level of experience, and location.
At HUNTER, we work hard and play hard, and while we have all the benefits you’d expect —competitive health and dental insurance plans, a 401K company match and generous PTO — we also provide:
a hybrid work model;
a “work from anywhere in the US” policy (up to four weeks a year);
a year‑round staff training and development curriculum; and
a staff‑led Action Group dedicated to DEI excellence in the agency and industry (read our DEI statement here: https://hunterpr.com/dei/)
Perks Perks? We have perks. When you work at HUNTER, you can expect Bring Your Parents (And Kids) to Work Days, regular volunteer Days of Service, mid‑day Cupcakes and Cocktails mixers and epic Halloween and holiday parties.
Founded in 1989, HUNTER has grown into one of the most respected mid‑size marketing communications firms in the country, creating work that matters in strategic planning, earned media relations, social and digital media, talent and influencer engagement, experiential marketing, multicultural outreach and content creation and distribution. And we do it all for esteemed companies and brands across every sector you can imagine:
Food + Beverage
Wine + Spirits
Health + Wellness
Beauty + Personal Care + Fashion
Home + Lifestyle + Travel
Retail + E‑commerce
See us in action here: https://hunterpr.com
#J-18808-Ljbffr
Overview The Vice President, Digital serves as a senior leader in developing and managing comprehensive social and digital marketing campaigns and programs. This role functions as the most senior digital leader across multiple accounts, providing strategic oversight with significant autonomy. The VP provides executive-level strategic insight and proactive high‑level counsel directly to senior clients and colleagues, ensuring quality control across all digital channels and content strategies. They oversee channel and content planning, creative ideation, analytics and insights, with advanced acumen in paid social, executive communications, social listening, and data analysis. This role drives executive‑level reporting and strategic recommendations based on comprehensive data analysis and social intelligence.
The Vice President provides senior‑level team leadership, including supervising Directors and team members at all levels. This position is expected to be a primary driver of agency growth through active leadership in new business opportunities, RFP strategy, and pitch leadership.
Responsibilities Strategic Leadership & Client Management
Oversee all planning and execution of complex client programs to meet business objectives and identify significant opportunities to grow existing business
Think strategically across account teams, practice areas and regions with executive‑level perspective
Consistently provide clients with proactive, high‑level ideas that maximize digital results and anticipate market shifts
Serve as the agency's senior digital expert, with authority to speak on paid social, executive eminence, social listening, and advanced data analysis for both internal and executive client‑facing presentations
Lead execution across specialty areas including building sophisticated social listening strategies, managing complex paid social campaigns, and advising on C‑suite executive social strategies
Business Development & Growth
Identify and lead major upsell opportunities for clients, collaborating with senior leadership on strategic growth initiatives
Recognize and drive opportunities to expand clients' social/digital programs/business, including developing digital strategies for traditional PR clients
Lead new business development efforts, including RFP strategy and pitch presentations
Drive annual digital planning processes, leading both creative and strategic elements with deep knowledge of user behavior and digital interception points
Data Analysis & Executive Reporting
Develop and deliver comprehensive executive‑level reports combining social listening insights, performance analytics, and strategic recommendations
Leverage advanced data analysis to inform strategies, demonstrate ROI, and provide actionable insights to clients
Establish sophisticated KPIs, benchmarks, and performance measurement frameworks that ladder to business objectives
Provide regular executive briefings on digital performance, market trends, and competitive landscape analysis
Utilize social listening data to inform strategic positioning, crisis management, and opportunity identification
Team Leadership & Development
Lead client relationships at the highest levels, building and maintaining strong relationships with senior clients
Drive client calls, meetings and executive presentations; lead strategic client brainstorms; represent agency at high‑level client events
Manage account teams and senior staff including Directors, facilitating strategic development and conducting comprehensive reviews
Mentor and develop senior team members, recommending promotions and career advancement opportunities
Foster agency culture and demonstrate long‑range thinking about agency health and growth
Program Execution & Innovation
Oversee sophisticated social content creation and management, working closely with design and studio teams
Drive expansion of client digital ecosystems and implementation of new techniques, technologies, and platform innovations
Ensure delivery of high‑quality results on‑time and on‑budget across multiple complex programs
Establish proactive client communication practices and team structures for executive‑level responsiveness
Demonstrate mastery of agency operations, procedures, and resources while teaching and developing others
Budget & Financial Management
Develop comprehensive client budgets and scopes for complex programming
Manage team hours and resources to ensure profitability, escalating strategic issues to business unit leadership
Provide sophisticated budget and ROI analysis for organic and paid programming across multiple clients
Oversee financial performance of programs and provide strategic recommendations for optimization
Paid Media
10 years of experience in paid media strategy, planning, execution and report, with a strong background in social, search and programmatic advertising with a deep understanding of the broader, rapidly‑evolving digital media landscape
Proven track record of managing high‑budget, complex, multi‑market campaigns with demonstrated ROI
Qualifications
8 to 10 years of experience managing social and digital channels for clients/brands, developing content plans and strategy, and creating and managing social media campaigns
Proficiency in Microsoft Office Suite (Word, Excel, PowerPoint) with advanced Excel capabilities
Advanced expertise in social media management tools (e.g. Sprout Social, Sprinklr) and social listening/analytics platforms (e.g. Quid, BrandWatch, Meltwater)
Proven experience managing senior clients and providing strategic recommendations at the executive level
Deep experience developing creative channel and content strategies for both owned channels and paid media campaigns across multiple platforms
Extensive experience managing and developing senior team members
Executive social communications and thought leadership experience
Social listening experience
Knowledge of KOL/influencer marketing, employee advocacy planning, and digital ecosystem management
Strong background in data analysis, performance metrics, and executive‑level reporting
Compensation In order to comply with equal pay and salary transparency laws in various locations, the Company believes the target range of base compensation for this role is $115,000–170,000 annually, and may be eligible for overtime pay. Actual compensation is influenced by a wide array of factors including but not limited to skill set, level of experience, and location.
At HUNTER, we work hard and play hard, and while we have all the benefits you’d expect —competitive health and dental insurance plans, a 401K company match and generous PTO — we also provide:
a hybrid work model;
a “work from anywhere in the US” policy (up to four weeks a year);
a year‑round staff training and development curriculum; and
a staff‑led Action Group dedicated to DEI excellence in the agency and industry (read our DEI statement here: https://hunterpr.com/dei/)
Perks Perks? We have perks. When you work at HUNTER, you can expect Bring Your Parents (And Kids) to Work Days, regular volunteer Days of Service, mid‑day Cupcakes and Cocktails mixers and epic Halloween and holiday parties.
Founded in 1989, HUNTER has grown into one of the most respected mid‑size marketing communications firms in the country, creating work that matters in strategic planning, earned media relations, social and digital media, talent and influencer engagement, experiential marketing, multicultural outreach and content creation and distribution. And we do it all for esteemed companies and brands across every sector you can imagine:
Food + Beverage
Wine + Spirits
Health + Wellness
Beauty + Personal Care + Fashion
Home + Lifestyle + Travel
Retail + E‑commerce
See us in action here: https://hunterpr.com
#J-18808-Ljbffr