Chief Marketing Officer (CMO) - D2C Wellness/Beauty Brand
Fourth Floor, Miami, FL, United States
Our client, a D2C beauty, wellness, and skincare brand, is looking for Chief of Marketing (CMO) to join their team!
Company: Confidential D2C Wellness/Beauty Brand
Position: Chief Marketing Officer (CMO)
Location: Hybrid in Miami, FL (open to Remote Depending on Location)
The Role We are hiring a Chief Marketing Officer (CMO) to build and lead the marketing function from the ground up. This is a foundational, executive-level role responsible for defining how the brand is positioned, perceived, and scaled. You will work directly with the Founder and Chief Brand Officer (CBO) across both strategy and creative, ensuring that every output, from campaign to conversion, reflects a unified, elevated brand system. This role sits at the intersection of brand, growth, and cultural positioning.
Scope of Leadership You will own and oversee:
Go-to-market strategy and execution
Paid and organic marketing strategy
Product marketing and launch strategy
Data + performance tracking across all channels
Responsibilities
Build and lead the full marketing function
Translate brand philosophy into scalable growth strategies
Define KPIs and performance benchmarks
Manage budgets and allocate spend effectively
Work closely with creative team to ensure brand integrity
Identify and execute high-impact growth opportunities
Build and manage a high-performing marketing team
Establish as a category authority in skincare
What We’re Looking For
6–10+ years experience in marketing leadership roles
Experience launching and scaling DTC brand
Proven experience scaling consumer brands (beauty/wellness preferred)
Strong understanding of both brand + performance marketing
Experience leading product launches
Deep knowledge of digital ecosystems (paid, organic, CRM, lifecycle)
Data-driven with strong strategic instincts
Experience managing teams and external partners
Ability to balance long-term brand with short-term revenue
Have worked in science-forward or clinical beauty brands
Have experience building brands from 0 ? scale
Understand founder-led brand dynamics
Have strong PR / cultural positioning instincts
#J-18808-Ljbffr
Company: Confidential D2C Wellness/Beauty Brand
Position: Chief Marketing Officer (CMO)
Location: Hybrid in Miami, FL (open to Remote Depending on Location)
The Role We are hiring a Chief Marketing Officer (CMO) to build and lead the marketing function from the ground up. This is a foundational, executive-level role responsible for defining how the brand is positioned, perceived, and scaled. You will work directly with the Founder and Chief Brand Officer (CBO) across both strategy and creative, ensuring that every output, from campaign to conversion, reflects a unified, elevated brand system. This role sits at the intersection of brand, growth, and cultural positioning.
Scope of Leadership You will own and oversee:
Go-to-market strategy and execution
Paid and organic marketing strategy
Product marketing and launch strategy
Data + performance tracking across all channels
Responsibilities
Build and lead the full marketing function
Translate brand philosophy into scalable growth strategies
Define KPIs and performance benchmarks
Manage budgets and allocate spend effectively
Work closely with creative team to ensure brand integrity
Identify and execute high-impact growth opportunities
Build and manage a high-performing marketing team
Establish as a category authority in skincare
What We’re Looking For
6–10+ years experience in marketing leadership roles
Experience launching and scaling DTC brand
Proven experience scaling consumer brands (beauty/wellness preferred)
Strong understanding of both brand + performance marketing
Experience leading product launches
Deep knowledge of digital ecosystems (paid, organic, CRM, lifecycle)
Data-driven with strong strategic instincts
Experience managing teams and external partners
Ability to balance long-term brand with short-term revenue
Have worked in science-forward or clinical beauty brands
Have experience building brands from 0 ? scale
Understand founder-led brand dynamics
Have strong PR / cultural positioning instincts
#J-18808-Ljbffr