Manager, Channel Marketing (Client-Facing)
Transamerica, Cedar Rapids, IA, United States
About Us
At Transamerica, hard work, innovative thinking, and personal accountability are qualities we honor and reward. We understand the potential of leveraging the talents of a diverse workforce. We embrace an environment where employees enjoy a balance between their careers, families, communities, and personal interests.
Job Family Marketing – General
Job Description Summary Design and implement marketing campaign strategies to promote the sale of company products and services in annuities, life insurance, mutual funds, employee benefits, and retirement. Drive engagement with financial professionals through product marketing, brand affinity, and the launch of new products/solutions.
Responsibilities
Partner with Marketing Director to create strategic campaign plans, establish customer goals, and define key performance metrics.
Lead staff in the design, build, and implementation of multiple complex and concurrent campaigns.
Review addressable market to define target audiences and create programs that drive engagement relevant to the audience.
Track and evaluate program effectiveness using qualitative and quantitative methods.
Ensure adherence to established processes and workflows related to end-to-end campaign strategy, creative execution, optimizing for performance, and troubleshooting; define new processes and workflows as needed.
Collaborate with cross-functional leaders to ensure delivery of superior customer service and operational excellence.
Serve as internal escalation point for campaign related issues.
Qualifications
Bachelor’s degree in marketing, business, communications or equivalent experience
Eight years of marketing communications, digital marketing, or project management experience
Three years of marketing experience in financial services or a related industry
Thorough understanding of traditional and digital platforms
Experience managing projects/processes
Broad experience developing and executing digital campaigns and complex projects
Technical acumen to design campaigns that optimize the use of marketing platforms
Analytical and decision-making skills to identify and prioritize critical issues
Creative thinker
Excellent communication and relationship building skills
Organizational skills to manage multiple projects in a fast-paced environment
Preferred Qualifications
Team lead/supervisory experience
Intermediary or institutional experience
Familiarity with content management, workflow and other marketing tools such as CMD, CRM, DAM, Workflow, Salesforce Marketing Cloud, Workfront
Experience in change management
FINRA Series 7 (for roles supporting mutual funds)
Working Conditions
Office Environment
Hybrid with 3 days working onsite
Compensation The salary for this position generally ranges between $100,000 - $125,000 annually.
Please note that the salary range is a good faith estimate for this position and actual starting pay is determined by several factors including qualifications, experience, geography, work location designation (in-office, hybrid, remote) and operational needs. Salary may vary above and below the stated amounts, as permitted by applicable law.
Additionally, this position is typically eligible for an annual bonus based on the company bonus plan/individual performance and is at the company’s discretion.
Disclaimer Beware of fake job offers! We’ve been alerted to scammers impersonating Transamerica recruiters, particularly for remote positions. Please note:
We will never request personal information such as ID or payment for equipment upfront.
Official offers are sent via DocuSign following a verbal offer—not through text or email.
Compensation Benefits
Competitive Pay
Bonus for Eligible Employees
Health and Work/Life Balance Benefits
Paid Time Off starting at 160 hours annually for employees in their first year of service.
Ten (10) paid holidays per year (typically mirroring the New York Stock Exchange (NYSE) holidays).
Be Well Company holistic wellness program, which includes Wellness Coaching and Reward Dollars
Parental Leave – fifteen (15) days of paid parental leave per calendar year to eligible employees with at least one year of service at the time of birth, placement of an adopted child, or placement of a foster care child.
Adoption Assistance
Employee Assistance Program
Back-Up Care Program
PTO for Volunteer Hours
Employee Matching Gifts Program
Employee Resource Groups
Inclusion and Diversity Programs
Employee Recognition Program
Referral Bonus Programs
#J-18808-Ljbffr
Job Family Marketing – General
Job Description Summary Design and implement marketing campaign strategies to promote the sale of company products and services in annuities, life insurance, mutual funds, employee benefits, and retirement. Drive engagement with financial professionals through product marketing, brand affinity, and the launch of new products/solutions.
Responsibilities
Partner with Marketing Director to create strategic campaign plans, establish customer goals, and define key performance metrics.
Lead staff in the design, build, and implementation of multiple complex and concurrent campaigns.
Review addressable market to define target audiences and create programs that drive engagement relevant to the audience.
Track and evaluate program effectiveness using qualitative and quantitative methods.
Ensure adherence to established processes and workflows related to end-to-end campaign strategy, creative execution, optimizing for performance, and troubleshooting; define new processes and workflows as needed.
Collaborate with cross-functional leaders to ensure delivery of superior customer service and operational excellence.
Serve as internal escalation point for campaign related issues.
Qualifications
Bachelor’s degree in marketing, business, communications or equivalent experience
Eight years of marketing communications, digital marketing, or project management experience
Three years of marketing experience in financial services or a related industry
Thorough understanding of traditional and digital platforms
Experience managing projects/processes
Broad experience developing and executing digital campaigns and complex projects
Technical acumen to design campaigns that optimize the use of marketing platforms
Analytical and decision-making skills to identify and prioritize critical issues
Creative thinker
Excellent communication and relationship building skills
Organizational skills to manage multiple projects in a fast-paced environment
Preferred Qualifications
Team lead/supervisory experience
Intermediary or institutional experience
Familiarity with content management, workflow and other marketing tools such as CMD, CRM, DAM, Workflow, Salesforce Marketing Cloud, Workfront
Experience in change management
FINRA Series 7 (for roles supporting mutual funds)
Working Conditions
Office Environment
Hybrid with 3 days working onsite
Compensation The salary for this position generally ranges between $100,000 - $125,000 annually.
Please note that the salary range is a good faith estimate for this position and actual starting pay is determined by several factors including qualifications, experience, geography, work location designation (in-office, hybrid, remote) and operational needs. Salary may vary above and below the stated amounts, as permitted by applicable law.
Additionally, this position is typically eligible for an annual bonus based on the company bonus plan/individual performance and is at the company’s discretion.
Disclaimer Beware of fake job offers! We’ve been alerted to scammers impersonating Transamerica recruiters, particularly for remote positions. Please note:
We will never request personal information such as ID or payment for equipment upfront.
Official offers are sent via DocuSign following a verbal offer—not through text or email.
Compensation Benefits
Competitive Pay
Bonus for Eligible Employees
Health and Work/Life Balance Benefits
Paid Time Off starting at 160 hours annually for employees in their first year of service.
Ten (10) paid holidays per year (typically mirroring the New York Stock Exchange (NYSE) holidays).
Be Well Company holistic wellness program, which includes Wellness Coaching and Reward Dollars
Parental Leave – fifteen (15) days of paid parental leave per calendar year to eligible employees with at least one year of service at the time of birth, placement of an adopted child, or placement of a foster care child.
Adoption Assistance
Employee Assistance Program
Back-Up Care Program
PTO for Volunteer Hours
Employee Matching Gifts Program
Employee Resource Groups
Inclusion and Diversity Programs
Employee Recognition Program
Referral Bonus Programs
#J-18808-Ljbffr