Sales Manager - Capital Equipment
Cogent Analytics, Charlotte, NC, United States
Overview
Out client is seeking a high-impact Sales Manager to lead the development and growth of the wide format business across the United States, Canada, and Mexico. Reporting directly to the EVP of Sales, this role is a critical leadership position within the organization and is responsible for establishing them as the market leader for wide format horizontal cutting solutions in North America.
Key Responsibilities Sales & Market Leadership
Own the North American wide format sales strategy for horizontal cutting solutions under the direction of the EVP of Sales
Drive direct revenue through active customer engagement while developing the long-term sales infrastructure for the horizontal vertical market
Establish territory coverage, account strategy, and pipeline discipline aligned with EVP-led forecasting and operating cadence
Identify and develop opportunities across wide format graphics, signage, display, and industrial applications, with crossover into corrugated, commercial print, labels, and packaging
Customer & Partner Engagement
Serve as the executive-facing subject-matter expert for wide format solutions
Conduct high-level customer presentations, on-site evaluations, and executive briefings
Collaborate with applications, service, and operations teams to ensure customer success and strong post-sale outcomes
Leadership, Reporting & Team Development
Operate as the vertical leader within EVP-led sales organization
Provide regular updates, forecasts, and strategic recommendations directly to the Executive Vice President of Sales
Partner with the Executive Vice President of Sales to define hiring plans, coverage models, and growth milestones for the wide format team
Mentor and support future sales team members as the vertical scales
Deliver structured market feedback to guide executive decisions on investment, staffing, and product focus
Travel Expectations
Travel will exceed 70% initially, focused on customer acquisition, territory development, and market education
Travel requirements are expected to decrease as additional sales and support resources are added under this vertical
Travel will be across the U.S., Canada, and Mexico
Requirements And Qualifications
7+ years of capital equipment sales experience, preferably in wide format, laser or knife cutting, digital finishing, or industrial automation
Proven success selling complex, high-value technical solutions
Strong consultative selling skills with the ability to engage executive, technical, and operational stakeholders
Demonstrated experience building or scaling a market, product line, or territory
Direct experience with horizontal cutting systems, laser cutting, or routing technologies
Background in wide format graphics, signage, packaging, display, corrugated or industrial applications
Exposure to wide format, signage, commercial print, corrugated, labels, or packaging workflows
Prior experience hiring, mentoring, or leading sales professionals
Experience operating within a distributor-OEM sales model
Compensation And Benefits
Base salary of $90 - 110,000 dependent on experience
Competitive commission and bonus structure
Health, Dental, and Vision insurance
Short & Long term disability insurance
401(k) plan, profit sharing, PTO
We may use artificial intelligence (AI) tools to support parts of the hiring process, such as reviewing applications, analyzing resumes, or assessing responses. These tools assist our recruitment team but do not replace human judgment. Final hiring decisions are ultimately made by humans. If you would like more information about how your data is processed, please contact us.
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Key Responsibilities Sales & Market Leadership
Own the North American wide format sales strategy for horizontal cutting solutions under the direction of the EVP of Sales
Drive direct revenue through active customer engagement while developing the long-term sales infrastructure for the horizontal vertical market
Establish territory coverage, account strategy, and pipeline discipline aligned with EVP-led forecasting and operating cadence
Identify and develop opportunities across wide format graphics, signage, display, and industrial applications, with crossover into corrugated, commercial print, labels, and packaging
Customer & Partner Engagement
Serve as the executive-facing subject-matter expert for wide format solutions
Conduct high-level customer presentations, on-site evaluations, and executive briefings
Collaborate with applications, service, and operations teams to ensure customer success and strong post-sale outcomes
Leadership, Reporting & Team Development
Operate as the vertical leader within EVP-led sales organization
Provide regular updates, forecasts, and strategic recommendations directly to the Executive Vice President of Sales
Partner with the Executive Vice President of Sales to define hiring plans, coverage models, and growth milestones for the wide format team
Mentor and support future sales team members as the vertical scales
Deliver structured market feedback to guide executive decisions on investment, staffing, and product focus
Travel Expectations
Travel will exceed 70% initially, focused on customer acquisition, territory development, and market education
Travel requirements are expected to decrease as additional sales and support resources are added under this vertical
Travel will be across the U.S., Canada, and Mexico
Requirements And Qualifications
7+ years of capital equipment sales experience, preferably in wide format, laser or knife cutting, digital finishing, or industrial automation
Proven success selling complex, high-value technical solutions
Strong consultative selling skills with the ability to engage executive, technical, and operational stakeholders
Demonstrated experience building or scaling a market, product line, or territory
Direct experience with horizontal cutting systems, laser cutting, or routing technologies
Background in wide format graphics, signage, packaging, display, corrugated or industrial applications
Exposure to wide format, signage, commercial print, corrugated, labels, or packaging workflows
Prior experience hiring, mentoring, or leading sales professionals
Experience operating within a distributor-OEM sales model
Compensation And Benefits
Base salary of $90 - 110,000 dependent on experience
Competitive commission and bonus structure
Health, Dental, and Vision insurance
Short & Long term disability insurance
401(k) plan, profit sharing, PTO
We may use artificial intelligence (AI) tools to support parts of the hiring process, such as reviewing applications, analyzing resumes, or assessing responses. These tools assist our recruitment team but do not replace human judgment. Final hiring decisions are ultimately made by humans. If you would like more information about how your data is processed, please contact us.
#J-18808-Ljbffr