Senior Marketing Manager, Healthcare Providers
PatientPoint®, Cincinnati, OH, United States
Join PatientPoint to be part of a dynamic team creating change in and around the doctor’s office. As a leading digital health company, we
innovate
to positively
impact
patient behaviors. Our purpose-driven approach offers
an inspirational career
opportunity where you can contribute to improving health outcomes for millions of patients nationwide.
Job Summary PatientPointisseekinga strategic, results-driven Senior Marketing Manager to support our healthcare provider business. This roleis responsible fordeveloping and executing integrated marketing campaigns that drive provider recruitment, acceleratepipelineand unlock growth opportunities across the healthcare provider (HCP) landscape.
This individual will play a critical role inidentifyingandcapitalizing onwhite space within the market—bringing forward innovative, insight-driven campaigns that resonate with providers and their unique needs. They will serve as a key partner to Sales, creating impactful sales enablement tools while also building scalable marketing programs that drive awareness and demand.
The ideal candidate is both a strategic thinker and hands-on operator—someone who values the balance of planning and execution, thrives in a fast-pacedenvironmentand understands the nuances of healthcare delivery and provider decision-making.
What You’ll Do
Develop and execute integrated, multichannel marketing campaigns that drive provider recruitment,engagementand pipeline growth
Identifymarket opportunities and white space within the HCP landscape to inform campaign strategy and positioning
Partner closely with Sales to create tailored, high-impact sales materials (pitch decks, sell sheets, case studies and more) that support conversion across the funnel
Build and support scalable sales and marketing collateral that can beleveragedacross segments and personas
Collaborate cross-functionally with Product, Sales, Content and Marketing teams to align on priorities,messagingand go-to-market strategies
Support product launches by developing compelling positioning, messaging and campaign assets that drive adoption
Contribute to campaign content strategy and develop short-form content (emails, landing page copy, digital ads, sales materials), partnering with the Content Marketing Center of Excellence for larger initiatives
Partner with digital and demand marketing team to inform channel strategy, audience targeting and campaign optimization (while not owning execution)
Plan and execute marketing programs across digital, social, third-party publications and event channels to reach providers across the buyer journey
Analyze marketing and sales funnel performance, translating data into actionable insights and optimization strategies
Track, measure, and report on campaign performance, pipelineimpactand ROI
Communicatemarketing strategies, plans and results clearly to Sales and cross-functional stakeholders
Operate with agility—adapting plans and strategies as business needs evolve
What We Need
7+ years of experience in B2B marketing, with healthcare or provider-side experience strongly preferred
Proven ability to develop and execute strategic marketing campaigns that drive measurable business outcomes
Deep understanding of healthcare providers, health system and practice operations and the dynamics of delivering care
Strong experience partnering with Sales and building effective sales enablement materials
Experience supporting or leading product marketing and go-to-market initiatives, including new product launches
Solid understanding of digital marketing channels and how they contribute to full-funnel performance
Strong appreciation for the role of content in driving engagement, with the ability to write clear, compelling marketing copy
Experience analyzing marketing and sales funnels, with a data-driven approach to optimization and reporting
Ability toidentifymarket opportunities and translate insights into actionable marketing strategies
What You’ll Need to Succeed
Highly collaborative, team-oriented mindset with strong cross-functional communication skills
Comfortable balancing strategic thinking with hands-on execution
Adaptable,proactiveand comfortable navigating ambiguity and change
About PatientPoint PatientPoint® is the Point of Change company, transforming the healthcare experience through the strategic delivery ofbehavior-changing content at critical moments of care. As the nation’s largest and most impactful digital network in 30,000 physician offices, we connect patients, providers and healthbrands with relevant information that is proven to drivehealthier decisions and better outcomes. Learn more atpatientpoint.com.
Latest News & Innovations
Named A Best Place to Work!Read More
Mike Walsh, COO answers "What Makes a Great Leader". Read More
Recognized on Vault’s Top Internship List.Read More
What We Offer We know you bring your whole self to work every day, and we are committed to supporting our full-time teammates with a comprehensive range of modernized benefits and cultural perks. We offer competitive compensation, flexible time off to recharge, hybrid work options, mental and emotional wellness resources, a 401K plan, and more. While these benefits are available to full-time team members, we strive to create a positive and supportive environment for all teammates.
PatientPoint recognizes that privacy is important to you. Please read the PatientPoint privacy policy, we want you to be familiar with how we may collect, use, and disclose your information. Employer is EOE/M/F/D/V
#J-18808-Ljbffr
innovate
to positively
impact
patient behaviors. Our purpose-driven approach offers
an inspirational career
opportunity where you can contribute to improving health outcomes for millions of patients nationwide.
Job Summary PatientPointisseekinga strategic, results-driven Senior Marketing Manager to support our healthcare provider business. This roleis responsible fordeveloping and executing integrated marketing campaigns that drive provider recruitment, acceleratepipelineand unlock growth opportunities across the healthcare provider (HCP) landscape.
This individual will play a critical role inidentifyingandcapitalizing onwhite space within the market—bringing forward innovative, insight-driven campaigns that resonate with providers and their unique needs. They will serve as a key partner to Sales, creating impactful sales enablement tools while also building scalable marketing programs that drive awareness and demand.
The ideal candidate is both a strategic thinker and hands-on operator—someone who values the balance of planning and execution, thrives in a fast-pacedenvironmentand understands the nuances of healthcare delivery and provider decision-making.
What You’ll Do
Develop and execute integrated, multichannel marketing campaigns that drive provider recruitment,engagementand pipeline growth
Identifymarket opportunities and white space within the HCP landscape to inform campaign strategy and positioning
Partner closely with Sales to create tailored, high-impact sales materials (pitch decks, sell sheets, case studies and more) that support conversion across the funnel
Build and support scalable sales and marketing collateral that can beleveragedacross segments and personas
Collaborate cross-functionally with Product, Sales, Content and Marketing teams to align on priorities,messagingand go-to-market strategies
Support product launches by developing compelling positioning, messaging and campaign assets that drive adoption
Contribute to campaign content strategy and develop short-form content (emails, landing page copy, digital ads, sales materials), partnering with the Content Marketing Center of Excellence for larger initiatives
Partner with digital and demand marketing team to inform channel strategy, audience targeting and campaign optimization (while not owning execution)
Plan and execute marketing programs across digital, social, third-party publications and event channels to reach providers across the buyer journey
Analyze marketing and sales funnel performance, translating data into actionable insights and optimization strategies
Track, measure, and report on campaign performance, pipelineimpactand ROI
Communicatemarketing strategies, plans and results clearly to Sales and cross-functional stakeholders
Operate with agility—adapting plans and strategies as business needs evolve
What We Need
7+ years of experience in B2B marketing, with healthcare or provider-side experience strongly preferred
Proven ability to develop and execute strategic marketing campaigns that drive measurable business outcomes
Deep understanding of healthcare providers, health system and practice operations and the dynamics of delivering care
Strong experience partnering with Sales and building effective sales enablement materials
Experience supporting or leading product marketing and go-to-market initiatives, including new product launches
Solid understanding of digital marketing channels and how they contribute to full-funnel performance
Strong appreciation for the role of content in driving engagement, with the ability to write clear, compelling marketing copy
Experience analyzing marketing and sales funnels, with a data-driven approach to optimization and reporting
Ability toidentifymarket opportunities and translate insights into actionable marketing strategies
What You’ll Need to Succeed
Highly collaborative, team-oriented mindset with strong cross-functional communication skills
Comfortable balancing strategic thinking with hands-on execution
Adaptable,proactiveand comfortable navigating ambiguity and change
About PatientPoint PatientPoint® is the Point of Change company, transforming the healthcare experience through the strategic delivery ofbehavior-changing content at critical moments of care. As the nation’s largest and most impactful digital network in 30,000 physician offices, we connect patients, providers and healthbrands with relevant information that is proven to drivehealthier decisions and better outcomes. Learn more atpatientpoint.com.
Latest News & Innovations
Named A Best Place to Work!Read More
Mike Walsh, COO answers "What Makes a Great Leader". Read More
Recognized on Vault’s Top Internship List.Read More
What We Offer We know you bring your whole self to work every day, and we are committed to supporting our full-time teammates with a comprehensive range of modernized benefits and cultural perks. We offer competitive compensation, flexible time off to recharge, hybrid work options, mental and emotional wellness resources, a 401K plan, and more. While these benefits are available to full-time team members, we strive to create a positive and supportive environment for all teammates.
PatientPoint recognizes that privacy is important to you. Please read the PatientPoint privacy policy, we want you to be familiar with how we may collect, use, and disclose your information. Employer is EOE/M/F/D/V
#J-18808-Ljbffr