Senior Manager of Digital Marketing
Cooper's Hawk Winery and Restaurants, Downers Grove, IL, United States
Ready to be part of something extraordinary? At Cooper’s Hawk, connection is at the heart of everything we do, and we’re looking for passionate people to join us. When you become part of our team, you step into a collaborative, supportive culture built on Uncompromising Hospitality, where standards and genuine care come together to create something truly unforgettable. As we continue our exciting journey, you’ll help us deliver unforgettable experiences to our Wine Club Members and the entire Cooper’s Hawk community. Join us, and let’s turn moments into lasting memories.
Cooper’s Hawk Winery & Restaurants is seeking a strategic, growth-oriented, and data-driven Senior Manager of Digital Marketing to join our Loyalty & Performance Marketing team. This role is designed for a digital native who balances a love for hospitality with a passion for performance—someone who can architect sophisticated digital strategies that drive Wine Club growth, restaurant visits, and brand loyalty across an ever-evolving ecosystem.
As the Senior Manager of Digital Marketing, you will lead the strategy and execution of our digital footprint, ensuring the Cooper’s Hawk experience is seamless and compelling across paid media, search, our website, and our mobile app. You will be the bridge between brand storytelling and measurable impact, partnering closely with Brand, CRM, Local, and Analytics teams to optimize the guest journey and scale our community of wine lovers.
This role is ideal for a seasoned digital marketing leader who thrives in a fast-paced hands‑on environment, possesses a deep understanding of full‑funnel digital strategy, and is passionate about the intersection of food, wine, technology, and culture.
What You’ll Do:
Lead the Digital Strategy: Develop and execute an integrated digital marketing roadmap that supports brand awareness, guest traffic, and Wine Club acquisition.
Performance Marketing: Manage and optimize budgets across Paid Social, SEM, Display, and Video to drive measurable ROI and lower CAC.
SEO & Discoverability: Lead organic search strategy to ensure Cooper’s Hawk is a top destination for food and wine enthusiasts across all our markets.
Collaborative Innovation: Partner with the Brand and Creative team to ensure digital assets are both brand‑elevated and performance‑optimized.
Data‑Driven Insights: Work with the Analytics team to track, report, and act on KPIs, providing clear visibility into digital performance and guest behavior.
Agency Management: Lead relationships with external digital agencies and technology partners to ensure high‑quality execution and strategic alignment.
Emerging Trends: Stay ahead of the curve on digital trends, privacy changes (iOS, cookies), and platform updates to keep Cooper’s Hawk at the forefront of the industry.
What You’ll Need:
Must represent Cooper’s Hawk values
5+ years of experience in digital marketing, with a proven track record of managing complex, multi‑channel budgets.
Experience in a leadership capacity, either in‑house or at a digital agency.
Deep Platform Fluency: Mastery of Meta Ads Manager, Google Ads, GA4, and SEO tools.
Analytical Mindset: Exceptional ability to translate complex data into actionable insights and executive‑level storytelling. High level proficiency in analyzing data sets in Excel required. Ability to produce dashboards in Power BI or data mine in Databricks a plus.
Omnichannel Expertise: Strong understanding of how digital media supports physical restaurant locations and subscription‑based models (Wine Club).
Hospitality or Premium Brand experience is highly preferred; an understanding of the luxury lifestyle space is a plus.
Bachelor’s degree in Marketing, Psychology, Business, or a related field.
Who You Are:
A Strategic Architect: You see the big picture and know exactly how to connect the dots between a social ad, a website click, and a restaurant reservation.
A Collaborative Leader: You thrive on cross‑functional teamwork and can speak the languages of both “Creative” and “Data.”
A Guest Advocate: You are obsessed with the digital guest experience and believe that every touchpoint should feel as premium as a glass of our wine.
A High‑Energy Problem Solver: You stay calm under pressure, pivot quickly when needed, and are always looking for the “next best way” to grow the brand.
Passionate about the Brand: You have a genuine love for food, wine, and the community‑building power of hospitality.
Compensation Range: $110,000 – $130,000 plus bonus. The final offered salary will be based on several factors, including but not limited to the candidate’s depth of experience, skill set, qualifications, and internal pay equity.
What You’ll Get:
Incredible Discounts:
Monthly Dining Allowance
50% Dining and Carryout
40% Retail Wine
20% Retail and Private Events
Monthly Complimentary Wine Tasting for Two
Medical, Prescription, Dental, Vision Insurance plus Telemedicine and Wellness Program
Company Matching 401(k) Retirement Savings Plan
Flexible Savings Accounts- Health and Dependent Care
Health Savings Account
Long‑Term Disability; Voluntary Short‑Term Disability
Basic Life and AD&D Insurance (with option to purchase additional coverage)
Paid Parental Leave
Highly Competitive Pay plus Team Member Incentives & Rewards
Paid Time Off
Milestones Recognition Program
Complimentary Gym Membership in RSC Building
Hybrid Work Week (3 days in office, 2 days remote, depending on role)
Cooper’s Hawk is an equal opportunity employer. All qualified applicants are considered for employment without regard to the person’s race, color, religion, national origin, sex, sexual orientation, age, marital status, veteran status, disability, or any other characteristic protected by applicable law. Cooper’s Hawk makes reasonable accommodations during all aspects of the employment process, including during the interview process.
The information provided above indicates the general nature and level of work required of the position and is not a comprehensive list of all responsibilities or qualifications. The Benefits list is only a highlight of some of the benefits offered to team members; eligibility for certain benefits apply.
About Us Cooper’s Hawk features a Napa‑style tasting room with wine‑inspired retail for entertaining and a full‑service restaurant, bar and private event space, offering a modern‑yet‑casual dining experience. Each scratch‑kitchen menu item is designed to pair with our wines. Speaking of wine…the Cooper’s Hawk Wine Club is perhaps the largest in the world, offering not only top‑notch award‑winning wines but also exclusive Wine Club membership benefits, including curated dining and travel experiences. Since 2005, we’ve brought the Napa Valley experience to our guests and Wine Club members, and now, with Piccolo Buco by Cooper’s Hawk, we’re bringing the vibrant flavors of Rome to them as well. Together, we’re creating a lifestyle brand like no other.
#J-18808-Ljbffr
Cooper’s Hawk Winery & Restaurants is seeking a strategic, growth-oriented, and data-driven Senior Manager of Digital Marketing to join our Loyalty & Performance Marketing team. This role is designed for a digital native who balances a love for hospitality with a passion for performance—someone who can architect sophisticated digital strategies that drive Wine Club growth, restaurant visits, and brand loyalty across an ever-evolving ecosystem.
As the Senior Manager of Digital Marketing, you will lead the strategy and execution of our digital footprint, ensuring the Cooper’s Hawk experience is seamless and compelling across paid media, search, our website, and our mobile app. You will be the bridge between brand storytelling and measurable impact, partnering closely with Brand, CRM, Local, and Analytics teams to optimize the guest journey and scale our community of wine lovers.
This role is ideal for a seasoned digital marketing leader who thrives in a fast-paced hands‑on environment, possesses a deep understanding of full‑funnel digital strategy, and is passionate about the intersection of food, wine, technology, and culture.
What You’ll Do:
Lead the Digital Strategy: Develop and execute an integrated digital marketing roadmap that supports brand awareness, guest traffic, and Wine Club acquisition.
Performance Marketing: Manage and optimize budgets across Paid Social, SEM, Display, and Video to drive measurable ROI and lower CAC.
SEO & Discoverability: Lead organic search strategy to ensure Cooper’s Hawk is a top destination for food and wine enthusiasts across all our markets.
Collaborative Innovation: Partner with the Brand and Creative team to ensure digital assets are both brand‑elevated and performance‑optimized.
Data‑Driven Insights: Work with the Analytics team to track, report, and act on KPIs, providing clear visibility into digital performance and guest behavior.
Agency Management: Lead relationships with external digital agencies and technology partners to ensure high‑quality execution and strategic alignment.
Emerging Trends: Stay ahead of the curve on digital trends, privacy changes (iOS, cookies), and platform updates to keep Cooper’s Hawk at the forefront of the industry.
What You’ll Need:
Must represent Cooper’s Hawk values
5+ years of experience in digital marketing, with a proven track record of managing complex, multi‑channel budgets.
Experience in a leadership capacity, either in‑house or at a digital agency.
Deep Platform Fluency: Mastery of Meta Ads Manager, Google Ads, GA4, and SEO tools.
Analytical Mindset: Exceptional ability to translate complex data into actionable insights and executive‑level storytelling. High level proficiency in analyzing data sets in Excel required. Ability to produce dashboards in Power BI or data mine in Databricks a plus.
Omnichannel Expertise: Strong understanding of how digital media supports physical restaurant locations and subscription‑based models (Wine Club).
Hospitality or Premium Brand experience is highly preferred; an understanding of the luxury lifestyle space is a plus.
Bachelor’s degree in Marketing, Psychology, Business, or a related field.
Who You Are:
A Strategic Architect: You see the big picture and know exactly how to connect the dots between a social ad, a website click, and a restaurant reservation.
A Collaborative Leader: You thrive on cross‑functional teamwork and can speak the languages of both “Creative” and “Data.”
A Guest Advocate: You are obsessed with the digital guest experience and believe that every touchpoint should feel as premium as a glass of our wine.
A High‑Energy Problem Solver: You stay calm under pressure, pivot quickly when needed, and are always looking for the “next best way” to grow the brand.
Passionate about the Brand: You have a genuine love for food, wine, and the community‑building power of hospitality.
Compensation Range: $110,000 – $130,000 plus bonus. The final offered salary will be based on several factors, including but not limited to the candidate’s depth of experience, skill set, qualifications, and internal pay equity.
What You’ll Get:
Incredible Discounts:
Monthly Dining Allowance
50% Dining and Carryout
40% Retail Wine
20% Retail and Private Events
Monthly Complimentary Wine Tasting for Two
Medical, Prescription, Dental, Vision Insurance plus Telemedicine and Wellness Program
Company Matching 401(k) Retirement Savings Plan
Flexible Savings Accounts- Health and Dependent Care
Health Savings Account
Long‑Term Disability; Voluntary Short‑Term Disability
Basic Life and AD&D Insurance (with option to purchase additional coverage)
Paid Parental Leave
Highly Competitive Pay plus Team Member Incentives & Rewards
Paid Time Off
Milestones Recognition Program
Complimentary Gym Membership in RSC Building
Hybrid Work Week (3 days in office, 2 days remote, depending on role)
Cooper’s Hawk is an equal opportunity employer. All qualified applicants are considered for employment without regard to the person’s race, color, religion, national origin, sex, sexual orientation, age, marital status, veteran status, disability, or any other characteristic protected by applicable law. Cooper’s Hawk makes reasonable accommodations during all aspects of the employment process, including during the interview process.
The information provided above indicates the general nature and level of work required of the position and is not a comprehensive list of all responsibilities or qualifications. The Benefits list is only a highlight of some of the benefits offered to team members; eligibility for certain benefits apply.
About Us Cooper’s Hawk features a Napa‑style tasting room with wine‑inspired retail for entertaining and a full‑service restaurant, bar and private event space, offering a modern‑yet‑casual dining experience. Each scratch‑kitchen menu item is designed to pair with our wines. Speaking of wine…the Cooper’s Hawk Wine Club is perhaps the largest in the world, offering not only top‑notch award‑winning wines but also exclusive Wine Club membership benefits, including curated dining and travel experiences. Since 2005, we’ve brought the Napa Valley experience to our guests and Wine Club members, and now, with Piccolo Buco by Cooper’s Hawk, we’re bringing the vibrant flavors of Rome to them as well. Together, we’re creating a lifestyle brand like no other.
#J-18808-Ljbffr