Product Marketing Specialist
Alpine Intel, Raleigh, NC, United States
Are you looking for a company who believes in world class employee culture and focuses on growing YOU professionally? Alpine Intel is dedicated to innovation across the property, auto, liability, and workers comp insurance fields – helping our customers reach peak performance throughout the policy life cycle. Through our operating brands, HVACi, StrikeCheck, National Fire Experts, Donan Engineering, BSC Forensics, Component Testing Laboratories, The Robison Group, VRC Investigations, TechLoss, Mecanica Scientific Services, and HMI we are respected as the industry leader for our scale and our track record of conducting expert, specialized, and accurate investigations. Headquartered in Charlotte, North Carolina, our team of experienced professionals provides high-quality solutions nationwide. Alpine Intel is looking for bright candidates with a passion for problem solving to join our growing team.
Alpine Intel. Decide Right.
Product Marketing Specialist The Product Marketing Specialist manages products and services across all companies and owns the product life cycle. This position defines the product vision and works closely with our internal departments to ensure delivery. The Product Marketing Specialist will report to the Product Marketing Manager.
What Does Alpine Intel Offer You?
Remote/Hybrid Schedule
Competitive Compensation Package
Bonus Opportunity
Career Growth
A Diverse & Positive Work Environment
Professional Development
Employee Referral Bonus
Medical, Vision, and Dental Insurance Coverage
401K with Match
HSA and HRA (Employer contributions)
Paid Parental Leave
Company Paid Life Insurance
Company Paid Short-Term and Long-Term Disability
Tuition Reimbursement
Paid Time Off and Holidays
Minimum Qualifications
Bachelor’s degree in marketing or communications from a four-year college or university, required.
2+ years’ experience in product marketing or marketing strategy delivering highly successful projects and campaigns, required.
Experience managing projects from end to end (including managing freelancers, collaborating with colleagues, interacting with stakeholders, and delivering project to completion), required.
Excellent oral and written communication skills.
Proficiency with Microsoft office.
Insurance industry experience, preferred.
Key Responsibilities Include
Develop and produce communications and materials to enhance the company brand and emphasize capabilities.
Undertake and assist with new product launches.
Arm customer facing teams with messaging, collateral, and tools they need to increase demand and accelerate pipeline.
Interface with sales and account management to ensure successful execution of marketing activities.
Collaborate with other marketing specialties to implement effective communications to drive performance, such as social media campaigns, paid search campaigns, advertising campaigns, targeted email campaigns, and general product awareness initiatives.
Analyze customer feedback to provide suggestions for customer needs and future products.
Develop an in depth understanding of the company’s brand and product lines, along with its relevance in the market and the competitive landscape.
Establish and evaluate product marketing strategies and plans and collaborate with other marketing teams to ensure that plans align with overall marketing strategies.
Monitor industry wide trends and stay abreast of new tools and technologies.
All other duties as assigned.
Physical Requirements
Works in an office environment and uses a computer, telephone and other office equipment as needed to perform duties.
Noise level in the work environment is typical of that of an office.
Incumbent may encounter frequent interruptions throughout the workday.
Regularly required to sit, talk, or hear; frequently required to use repetitive hand motion, handle or feel, and to stand, walk, reach, bend or lift up to 25 pounds.
To learn more about us visit https://alpineintel.com/
Alpine Intel is committed to creating a diverse environment and is proud to be an equal opportunity employer. We are an E-Verify participating employer.
#J-18808-Ljbffr
Alpine Intel. Decide Right.
Product Marketing Specialist The Product Marketing Specialist manages products and services across all companies and owns the product life cycle. This position defines the product vision and works closely with our internal departments to ensure delivery. The Product Marketing Specialist will report to the Product Marketing Manager.
What Does Alpine Intel Offer You?
Remote/Hybrid Schedule
Competitive Compensation Package
Bonus Opportunity
Career Growth
A Diverse & Positive Work Environment
Professional Development
Employee Referral Bonus
Medical, Vision, and Dental Insurance Coverage
401K with Match
HSA and HRA (Employer contributions)
Paid Parental Leave
Company Paid Life Insurance
Company Paid Short-Term and Long-Term Disability
Tuition Reimbursement
Paid Time Off and Holidays
Minimum Qualifications
Bachelor’s degree in marketing or communications from a four-year college or university, required.
2+ years’ experience in product marketing or marketing strategy delivering highly successful projects and campaigns, required.
Experience managing projects from end to end (including managing freelancers, collaborating with colleagues, interacting with stakeholders, and delivering project to completion), required.
Excellent oral and written communication skills.
Proficiency with Microsoft office.
Insurance industry experience, preferred.
Key Responsibilities Include
Develop and produce communications and materials to enhance the company brand and emphasize capabilities.
Undertake and assist with new product launches.
Arm customer facing teams with messaging, collateral, and tools they need to increase demand and accelerate pipeline.
Interface with sales and account management to ensure successful execution of marketing activities.
Collaborate with other marketing specialties to implement effective communications to drive performance, such as social media campaigns, paid search campaigns, advertising campaigns, targeted email campaigns, and general product awareness initiatives.
Analyze customer feedback to provide suggestions for customer needs and future products.
Develop an in depth understanding of the company’s brand and product lines, along with its relevance in the market and the competitive landscape.
Establish and evaluate product marketing strategies and plans and collaborate with other marketing teams to ensure that plans align with overall marketing strategies.
Monitor industry wide trends and stay abreast of new tools and technologies.
All other duties as assigned.
Physical Requirements
Works in an office environment and uses a computer, telephone and other office equipment as needed to perform duties.
Noise level in the work environment is typical of that of an office.
Incumbent may encounter frequent interruptions throughout the workday.
Regularly required to sit, talk, or hear; frequently required to use repetitive hand motion, handle or feel, and to stand, walk, reach, bend or lift up to 25 pounds.
To learn more about us visit https://alpineintel.com/
Alpine Intel is committed to creating a diverse environment and is proud to be an equal opportunity employer. We are an E-Verify participating employer.
#J-18808-Ljbffr