Sr. Brand Manager, Kinder Innovation
Ferrero, Parsippany, NJ, United States
Overview
We have a current opening for a Sr Brand Manager, Kinder Chocolate & Innovation. Ferrero is looking for an experienced marketer to be our Brand Portfolio Innovation lead to rapidly scale the Kinder brand footprint in the US. This position is hybrid and based at our North American HQ in Parsippany, NJ.
Main Responsibilities
Long-range strategy and planning: Define long term Kinder innovation vision and strategy to grow US share within Sweet Packaged Foods, identifying and expanding the brand into new territories with new consumers, usage occasions, and segments based on consumer insights, market trends, competitive landscape, and customer interest.
Influencing global and local stakeholders: Act as a strong voice for brand initiatives with senior stakeholders in global headquarters and local business unit, presenting clear, data-driven cases for deploying resources and unlocking innovation opportunities for the US. Educate Global team on local context related to category, competition, channels, customers, consumer, and GTM lead times.
Influence globally-led development of brand assets to ensure they fit with US consumer and Legal/Institutional Affairs requirements.
Launch planning and execution: Drive and manage all aspects of innovation from idea to launch. Includes identifying insights, translating them to research inputs, crafting the mix in line with brand guidelines, business case modeling, developing consumer and shopper plans through to launch execution, and sell-in through each stage gate.
Build strong and solid business cases, including development of the range, volumes forecast, margin analysis, price strategies, and P&Ls to ensure opportunities meet financial objectives.
Lead stage-gate commercialization process from early stages to launch; manage stakeholders, influence cross-functionally to deliver final products on strategy, on time and on budget.
Formalize and socialize best practices playbook for planning, commercialization and monitoring of launches, evolving the document as new learnings emerge to improve future launches.
Work closely with Category Management, Trade Marketing, Sales Teams to develop a successful go-to-market plan.
Lead IAT in development and presentation of activities and communication strategies to management and briefing/managing agencies on a day-to-day basis, owning SOWs.
Provide research inputs to Global teams where they are leading research to investigate feasibility/potential of launches in the US market; lead local research related to creative development.
Team Leadership: Set clear expectations, provide guidance to team members, and coach to ensure alignment with Ferrero processes and ways of working.
Manage Brand Manager Kinder Innovation.
About You
Bachelor’s Degree required
8+ years of experience in Brand Management or Brand Marketing
Proven innovation leadership with end-to-end innovation pipelines (concepting → validation → commercialization)
Strong experience with syndicated data (IRI, Nielsen) and qualitative/quantitative research
Demonstrated strategic agility and ability to turn insights into actionable opportunities
Experience developing business cases, building forecasts, and cross-functional P&L decisions
Experience with stage-gate processes, cross-functional governance, and launching new products or platforms
Ability to partner with R&D, Sales, Supply Chain, Category, and Shopper Marketing teams
Proven success managing relationships with Global Brand leadership and influencing without authority
Strong communication and interpersonal skills with the ability to build compelling narratives
Experience in communications planning and asset development
Highly analytical with strong commercial and financial acumen
Creative problem-solver with an entrepreneurial spirit
Tenacity, resilience, and resourcefulness in a fast-moving, global environment
Excellent project management skills with the ability to manage multiple priorities
Structured, disciplined, and highly organized
Proficiency in Microsoft Office Suite (Excel, PowerPoint) and comfort with digital tools for insights and GTM work
Understanding of packaging development, claims, regulatory considerations, and go-to-market execution
Artificial Intelligence Disclosure As part of our recruitment process, Ferrero may use artificial intelligence (AI) enabled tools to assist with reviewing candidate applications. These tools are used solely to support recruiters by summarizing application information and identifying potential alignment with job requirements. AI does not independently screen out or select candidates, and it does not replace human judgment. Final decisions regarding candidate progression are always made by Ferrero recruiters and hiring managers.
Our Benefits & Perks Careers with caring built in - discover our benefits here.
The base salary range for this position is $155,000.00 - $206,000.00 annually. Actual compensation will be determined based on experience, qualifications, and other job-related factors permitted by law. This range represents the anticipated salary for this position at this time.
In addition to base salary, we offer a comprehensive benefits package, including health insurance, retirement plans, paid time off, and other benefits.
About Ferrero Ferrero began its journey in the small town of Alba in Piedmont, Italy, in 1946. Today, it is one of the world’s largest sweet-packaged food companies, with many iconic brands sold in countries all over the world. Find out more about Ferrero at ferrero.com.
DE&I at Ferrero Ferrero is committed to building a diverse and inclusive culture in which all employees feel welcomed and appreciated and have the same opportunities. We believe all our people are equally talented in their own way. The diversity of our talents is what makes our work environment multicultural, innovative, and highly rewarding. Find out more here.
Ferrero is an equal opportunity employer and complies with all applicable human rights laws. Ferrero will recruit, hire, train, and promote all persons without regard to race, creed, color, sex (including pregnancy, gender, sexual orientation, and gender identity), religion, national origin or ancestry, age, disability, or history of disability (except where physical or mental abilities are a bona fide occupational requirement and the individual is not able to perform the essential functions of the position even with reasonable accommodations), citizenship, or any other protected characteristic. Ferrero will accommodate the needs of applicants with disabilities throughout all stages of the selection process. If you need accommodation during the recruitment process, please advise the People & Organization (HR) Representative. Information relating to the need for accommodation and accommodation measures will be addressed confidentially.
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Main Responsibilities
Long-range strategy and planning: Define long term Kinder innovation vision and strategy to grow US share within Sweet Packaged Foods, identifying and expanding the brand into new territories with new consumers, usage occasions, and segments based on consumer insights, market trends, competitive landscape, and customer interest.
Influencing global and local stakeholders: Act as a strong voice for brand initiatives with senior stakeholders in global headquarters and local business unit, presenting clear, data-driven cases for deploying resources and unlocking innovation opportunities for the US. Educate Global team on local context related to category, competition, channels, customers, consumer, and GTM lead times.
Influence globally-led development of brand assets to ensure they fit with US consumer and Legal/Institutional Affairs requirements.
Launch planning and execution: Drive and manage all aspects of innovation from idea to launch. Includes identifying insights, translating them to research inputs, crafting the mix in line with brand guidelines, business case modeling, developing consumer and shopper plans through to launch execution, and sell-in through each stage gate.
Build strong and solid business cases, including development of the range, volumes forecast, margin analysis, price strategies, and P&Ls to ensure opportunities meet financial objectives.
Lead stage-gate commercialization process from early stages to launch; manage stakeholders, influence cross-functionally to deliver final products on strategy, on time and on budget.
Formalize and socialize best practices playbook for planning, commercialization and monitoring of launches, evolving the document as new learnings emerge to improve future launches.
Work closely with Category Management, Trade Marketing, Sales Teams to develop a successful go-to-market plan.
Lead IAT in development and presentation of activities and communication strategies to management and briefing/managing agencies on a day-to-day basis, owning SOWs.
Provide research inputs to Global teams where they are leading research to investigate feasibility/potential of launches in the US market; lead local research related to creative development.
Team Leadership: Set clear expectations, provide guidance to team members, and coach to ensure alignment with Ferrero processes and ways of working.
Manage Brand Manager Kinder Innovation.
About You
Bachelor’s Degree required
8+ years of experience in Brand Management or Brand Marketing
Proven innovation leadership with end-to-end innovation pipelines (concepting → validation → commercialization)
Strong experience with syndicated data (IRI, Nielsen) and qualitative/quantitative research
Demonstrated strategic agility and ability to turn insights into actionable opportunities
Experience developing business cases, building forecasts, and cross-functional P&L decisions
Experience with stage-gate processes, cross-functional governance, and launching new products or platforms
Ability to partner with R&D, Sales, Supply Chain, Category, and Shopper Marketing teams
Proven success managing relationships with Global Brand leadership and influencing without authority
Strong communication and interpersonal skills with the ability to build compelling narratives
Experience in communications planning and asset development
Highly analytical with strong commercial and financial acumen
Creative problem-solver with an entrepreneurial spirit
Tenacity, resilience, and resourcefulness in a fast-moving, global environment
Excellent project management skills with the ability to manage multiple priorities
Structured, disciplined, and highly organized
Proficiency in Microsoft Office Suite (Excel, PowerPoint) and comfort with digital tools for insights and GTM work
Understanding of packaging development, claims, regulatory considerations, and go-to-market execution
Artificial Intelligence Disclosure As part of our recruitment process, Ferrero may use artificial intelligence (AI) enabled tools to assist with reviewing candidate applications. These tools are used solely to support recruiters by summarizing application information and identifying potential alignment with job requirements. AI does not independently screen out or select candidates, and it does not replace human judgment. Final decisions regarding candidate progression are always made by Ferrero recruiters and hiring managers.
Our Benefits & Perks Careers with caring built in - discover our benefits here.
The base salary range for this position is $155,000.00 - $206,000.00 annually. Actual compensation will be determined based on experience, qualifications, and other job-related factors permitted by law. This range represents the anticipated salary for this position at this time.
In addition to base salary, we offer a comprehensive benefits package, including health insurance, retirement plans, paid time off, and other benefits.
About Ferrero Ferrero began its journey in the small town of Alba in Piedmont, Italy, in 1946. Today, it is one of the world’s largest sweet-packaged food companies, with many iconic brands sold in countries all over the world. Find out more about Ferrero at ferrero.com.
DE&I at Ferrero Ferrero is committed to building a diverse and inclusive culture in which all employees feel welcomed and appreciated and have the same opportunities. We believe all our people are equally talented in their own way. The diversity of our talents is what makes our work environment multicultural, innovative, and highly rewarding. Find out more here.
Ferrero is an equal opportunity employer and complies with all applicable human rights laws. Ferrero will recruit, hire, train, and promote all persons without regard to race, creed, color, sex (including pregnancy, gender, sexual orientation, and gender identity), religion, national origin or ancestry, age, disability, or history of disability (except where physical or mental abilities are a bona fide occupational requirement and the individual is not able to perform the essential functions of the position even with reasonable accommodations), citizenship, or any other protected characteristic. Ferrero will accommodate the needs of applicants with disabilities throughout all stages of the selection process. If you need accommodation during the recruitment process, please advise the People & Organization (HR) Representative. Information relating to the need for accommodation and accommodation measures will be addressed confidentially.
#J-18808-Ljbffr