Agent Collaboration & Partnership Marketing & Communications Program Director
New York Life, New York, NY, United States
Location Designation:
Hybrid - 3 days per week
Role Overview:
The Agent Collaboration & Partnership (ACP) organization integrates New York Life’s core agent growth programs — Agent Mentoring Program (AMP), District Agent (DA), Agent Teaming (ATP), and Professional Alliance (PAP) — into a unified enterprise capability. These programs support agent development, leadership progression, collaboration, and growth across the Agency distribution system. As ACP continues to scale—particularly with the national expansion of Agent Teaming—strong operational execution and coordination are critical to delivering a consistent, high‑quality experience for agents and field leaders. This role serves as the central authority for how ACP is positioned, communicated, and promoted internally and externally. The Director ensures that ACP programs are clearly understood, compellingly presented, and supported with high‑quality materials that drive participation, productivity, and enterprise alignment.
The Role Operates Across Four Primary Domains
Executive & Enterprise Communications
Field Promotion & Engagement
Program‑Specific Communication & Initiative Leadership
Agent‑Facing Marketing Enablement
This position partners closely with the Head of ACP, Field Operations, Program Operations, and the enterprise Marketing department.
What You’ll Do Executive & Enterprise Communications
Develop and manage enterprise‑level communications that articulate ACP strategy, performance, and impact
Prepare senior leadership presentations, board‑ready materials, and enterprise updates
Translate program outcomes, insights, and strategic direction into clear, compelling executive narratives
Partner with the Head of ACP to align messaging with enterprise priorities
Ensure consistent, accurate positioning of ACP within the broader Field Operations value stream
Field Communication & Promotion of ACP
Own the field‑facing promotion strategy for ACP as a unified platform
Design and execute campaigns that increase awareness, enrollment, and engagement
Develop and maintain clear messaging frameworks explaining how ACP programs connect and complement one another
Coordinate communication timing with enrollment cycles and program milestones
Partner with FX Enablement to ensure clarity and consistency in field delivery
Program‑Specific Communications & Initiative Leadership
Lead communication strategy for AMP, DA, Agent Teaming, and Professional Alliance individually
Develop program‑specific positioning that drives participation and productivity
Own communication plans for new initiatives, enhancements, and program expansions
Partner with Program Operations to ensure communication supports execution
Identify opportunities to drive engagement and initiative adoption through targeted messaging
Agent‑Facing Marketing Enablement & Enterprise Marketing Liaison
Serve as ACP’s primary liaison to the enterprise Marketing department
Lead the development, design, and implementation of marketing materials that ACP participants can use with clients and prospects
Oversee creation of compliant, on‑brand toolkits and collateral for agents across AMP, DA, Teaming, and PAP
Coordinate review and approval processes with Compliance and Legal where applicable
Ensure consistency in messaging between internal program positioning and external agent‑facing materials
Maintain and refresh program content based on field feedback, performance insights, and program changes
Ensure materials remain accurate, current, and aligned to program guidelines
Partner with the Program Operations Lead to address recurring field questions through improved content
What You’ll Bring
Bachelor’s degree required
5–7+ years in communications, marketing enablement, or program promotion
Experience working with sales professionals, advisors, or field leadership preferred
Strong written, synthesis, presentation and verbal communication skills
Exceptional PowerPoint and Word skills a must
Experience working with marketing and compliance partners preferred
Ability to manage multiple initiatives in a fast‑paced, evolving environment
Collaborative work style and leadership presence with ability to effectively interact and earn trust of advisors, field managers, stakeholders across the organization
Self‑starter with a passion to deliver results
Pay Transparency Salary Range: $100,000-$143,000
Overtime eligible: Exempt
Discretionary bonus eligible: Yes
Sales bonus eligible: No
Actual base salary will be determined based on several factors but not limited to individual’s experience, skills, qualifications, and job location. Additionally, employees are eligible for an annual discretionary bonus and may also be eligible to participate in an incentive program.
Note: This role requires FINRA licensed and/or FINRA Associated Person pre‑hire fingerprinting.
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Hybrid - 3 days per week
Role Overview:
The Agent Collaboration & Partnership (ACP) organization integrates New York Life’s core agent growth programs — Agent Mentoring Program (AMP), District Agent (DA), Agent Teaming (ATP), and Professional Alliance (PAP) — into a unified enterprise capability. These programs support agent development, leadership progression, collaboration, and growth across the Agency distribution system. As ACP continues to scale—particularly with the national expansion of Agent Teaming—strong operational execution and coordination are critical to delivering a consistent, high‑quality experience for agents and field leaders. This role serves as the central authority for how ACP is positioned, communicated, and promoted internally and externally. The Director ensures that ACP programs are clearly understood, compellingly presented, and supported with high‑quality materials that drive participation, productivity, and enterprise alignment.
The Role Operates Across Four Primary Domains
Executive & Enterprise Communications
Field Promotion & Engagement
Program‑Specific Communication & Initiative Leadership
Agent‑Facing Marketing Enablement
This position partners closely with the Head of ACP, Field Operations, Program Operations, and the enterprise Marketing department.
What You’ll Do Executive & Enterprise Communications
Develop and manage enterprise‑level communications that articulate ACP strategy, performance, and impact
Prepare senior leadership presentations, board‑ready materials, and enterprise updates
Translate program outcomes, insights, and strategic direction into clear, compelling executive narratives
Partner with the Head of ACP to align messaging with enterprise priorities
Ensure consistent, accurate positioning of ACP within the broader Field Operations value stream
Field Communication & Promotion of ACP
Own the field‑facing promotion strategy for ACP as a unified platform
Design and execute campaigns that increase awareness, enrollment, and engagement
Develop and maintain clear messaging frameworks explaining how ACP programs connect and complement one another
Coordinate communication timing with enrollment cycles and program milestones
Partner with FX Enablement to ensure clarity and consistency in field delivery
Program‑Specific Communications & Initiative Leadership
Lead communication strategy for AMP, DA, Agent Teaming, and Professional Alliance individually
Develop program‑specific positioning that drives participation and productivity
Own communication plans for new initiatives, enhancements, and program expansions
Partner with Program Operations to ensure communication supports execution
Identify opportunities to drive engagement and initiative adoption through targeted messaging
Agent‑Facing Marketing Enablement & Enterprise Marketing Liaison
Serve as ACP’s primary liaison to the enterprise Marketing department
Lead the development, design, and implementation of marketing materials that ACP participants can use with clients and prospects
Oversee creation of compliant, on‑brand toolkits and collateral for agents across AMP, DA, Teaming, and PAP
Coordinate review and approval processes with Compliance and Legal where applicable
Ensure consistency in messaging between internal program positioning and external agent‑facing materials
Maintain and refresh program content based on field feedback, performance insights, and program changes
Ensure materials remain accurate, current, and aligned to program guidelines
Partner with the Program Operations Lead to address recurring field questions through improved content
What You’ll Bring
Bachelor’s degree required
5–7+ years in communications, marketing enablement, or program promotion
Experience working with sales professionals, advisors, or field leadership preferred
Strong written, synthesis, presentation and verbal communication skills
Exceptional PowerPoint and Word skills a must
Experience working with marketing and compliance partners preferred
Ability to manage multiple initiatives in a fast‑paced, evolving environment
Collaborative work style and leadership presence with ability to effectively interact and earn trust of advisors, field managers, stakeholders across the organization
Self‑starter with a passion to deliver results
Pay Transparency Salary Range: $100,000-$143,000
Overtime eligible: Exempt
Discretionary bonus eligible: Yes
Sales bonus eligible: No
Actual base salary will be determined based on several factors but not limited to individual’s experience, skills, qualifications, and job location. Additionally, employees are eligible for an annual discretionary bonus and may also be eligible to participate in an incentive program.
Note: This role requires FINRA licensed and/or FINRA Associated Person pre‑hire fingerprinting.
#J-18808-Ljbffr