Senior Manager of Global Integrated Campaigns
Apps IT Limited, California, MO, United States
APPS IT is looking for a Senior Manager of Global Integrated Campaigns role - Remote opportunity!
Job Title:
Senior Manager of Global Integrated Campaigns
Location:
Remote
Position Summary The Senior Manager of Global Campaigns will play a pivotal role in shaping, executing, and championing global integrated marketing campaigns and best practices that build awareness, drive engagement, and generate leads for Client’s services. Reporting to the Senior Director of Global Campaigns, this position is responsible for coordinating full-funnel integrated marketing campaign strategies, driving alignment across global and regional marketing teams, and maximizing campaign effectiveness to achieve lead and pipeline targets. In addition, this role will be instrumental in identifying opportunities to implement campaign digital best practices, fostering collaboration, and influencing regional and corporate teams to embrace change.
Key Responsibilities
Champion Global Campaign Excellence: Identify opportunities to instill best practices across global campaigns and actively collaborate and influence regional and corporate teams to adopt these practices for consistent and effective execution.
Develop and Execute Campaign Strategy: Lead the integrated campaign planning process and collaborate with Portfolio Marketing and Regional Marketing teams to align on strategies that achieve annual revenue targets.
Plan and Execute Campaign Programs: Strategize and execute 3rd party sponsored digital programs, webinars, email campaigns, Drift playbooks, campaign landing pages and custom content.
Facilitate Alignment and Enablement: Coordinate integrated campaign planning processes, including templates, timelines, and forecasts, to ensure alignment of global and regional plans.
Deliver Campaign Resources: Oversee the development of comprehensive Global Campaign Kits in collaboration with Creative teams, ensuring materials are accessible and adaptable for regional use.
Foster Collaboration and Communication: Facilitate consistent communication, meetings, and updates with stakeholder teams to keep them informed of campaign plans, status, and performance insights.
Accommodate Regional Time Zones: Manage time effectively to adjust for regional marketing time zones, ensuring seamless collaboration and participation in global and regional meetings.
Measure and Optimize Campaigns: Analyze campaign performance against targets and provide actionable insights to drive continuous improvement and innovation.
Promote Innovation: Stay informed on emerging marketing technologies and industry trends to recommend innovative approaches that enhance campaign effectiveness.
Experience 8+ years of marketing experience in B2B software or IT services, with demonstrated success in global integrated marketing, campaigns, demand generation and digital marketing.
Skills
Proven ability to identify, advocate for, and implement global campaign best practices.
Strong influencing and change management skills, with experience guiding cross-regional and cross-functional collaboration.
Exceptional project management skills, including the ability to prioritize multiple workstreams and deliver results on time.
Ability to manage time and adjust work hours to collaborate effectively across multiple time zones.
Highly analytical, with a passion for data-driven decision-making and performance optimization.
Experience working across diverse markets/regions with sensitivity to cultural nuances.
Strong organizational and time management skills, with impeccable attention to detail.
Creative problem-solver with excellent communication and interpersonal skills to engage stakeholders at all levels.
Cross-disciplinary marketing experience in developing integrated marketing campaign programs and strategies.
Thrives in a dynamic, fast-paced environment and adapts to shifting priorities with ease.
Experience with Salesforce, Marketo and ON24.
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Job Title:
Senior Manager of Global Integrated Campaigns
Location:
Remote
Position Summary The Senior Manager of Global Campaigns will play a pivotal role in shaping, executing, and championing global integrated marketing campaigns and best practices that build awareness, drive engagement, and generate leads for Client’s services. Reporting to the Senior Director of Global Campaigns, this position is responsible for coordinating full-funnel integrated marketing campaign strategies, driving alignment across global and regional marketing teams, and maximizing campaign effectiveness to achieve lead and pipeline targets. In addition, this role will be instrumental in identifying opportunities to implement campaign digital best practices, fostering collaboration, and influencing regional and corporate teams to embrace change.
Key Responsibilities
Champion Global Campaign Excellence: Identify opportunities to instill best practices across global campaigns and actively collaborate and influence regional and corporate teams to adopt these practices for consistent and effective execution.
Develop and Execute Campaign Strategy: Lead the integrated campaign planning process and collaborate with Portfolio Marketing and Regional Marketing teams to align on strategies that achieve annual revenue targets.
Plan and Execute Campaign Programs: Strategize and execute 3rd party sponsored digital programs, webinars, email campaigns, Drift playbooks, campaign landing pages and custom content.
Facilitate Alignment and Enablement: Coordinate integrated campaign planning processes, including templates, timelines, and forecasts, to ensure alignment of global and regional plans.
Deliver Campaign Resources: Oversee the development of comprehensive Global Campaign Kits in collaboration with Creative teams, ensuring materials are accessible and adaptable for regional use.
Foster Collaboration and Communication: Facilitate consistent communication, meetings, and updates with stakeholder teams to keep them informed of campaign plans, status, and performance insights.
Accommodate Regional Time Zones: Manage time effectively to adjust for regional marketing time zones, ensuring seamless collaboration and participation in global and regional meetings.
Measure and Optimize Campaigns: Analyze campaign performance against targets and provide actionable insights to drive continuous improvement and innovation.
Promote Innovation: Stay informed on emerging marketing technologies and industry trends to recommend innovative approaches that enhance campaign effectiveness.
Experience 8+ years of marketing experience in B2B software or IT services, with demonstrated success in global integrated marketing, campaigns, demand generation and digital marketing.
Skills
Proven ability to identify, advocate for, and implement global campaign best practices.
Strong influencing and change management skills, with experience guiding cross-regional and cross-functional collaboration.
Exceptional project management skills, including the ability to prioritize multiple workstreams and deliver results on time.
Ability to manage time and adjust work hours to collaborate effectively across multiple time zones.
Highly analytical, with a passion for data-driven decision-making and performance optimization.
Experience working across diverse markets/regions with sensitivity to cultural nuances.
Strong organizational and time management skills, with impeccable attention to detail.
Creative problem-solver with excellent communication and interpersonal skills to engage stakeholders at all levels.
Cross-disciplinary marketing experience in developing integrated marketing campaign programs and strategies.
Thrives in a dynamic, fast-paced environment and adapts to shifting priorities with ease.
Experience with Salesforce, Marketo and ON24.
#J-18808-Ljbffr