Global Campaign Manager
Drata Inc, San Francisco, CA, United States
Global Campaign Manager
The Global Campaign Manager is responsible for designing, launching, and optimizing global, full funnel, integrated marketing campaigns that drive high-quality pipeline and revenue across Drata's target regions, segments, and industries. This role emphasizes scale and consistency: you'll build digital-first programs that can be executed globally and adapted locally by regional and field teams. You'll partner closely with product marketing, field/events, partner marketing, SDRs, brand, and marketing operations to ensure every campaign is tightly aligned to our ICP, messaging, and pipeline goals. What you'll do: Plan and run full-funnel, multi-channel campaigns from brief to launch to post-mortem, including goal-setting, channel mix, audience strategy, offers, and measurement to generate and accelerate high-intent pipeline. Partner with Product Marketing to align campaigns to ICPs, personas, positioning, and value propositions using standardized messaging frameworks and campaign briefs. Collaborate cross-functionally with partner marketing, field/events, SDRs, brand and MOPs to align execution, creative, and sales plays to campaign strategy. Define KPIs and campaign impact and build reporting views that connect campaign performance to pipeline and revenue. Partner with Marketing Operations to operationalize campaigns in Salesforce, HubSpot, and other related systems, ensuring clean tracking, lead routing, and attribution. Continuously test and optimize creative, messaging, landing pages, and nurture flows to improve conversion rates. Manage and optimize campaign budgets, reallocating spend based on performance. Enable SDRs and sales with campaign snapshots, talking points, follow-up templates so they can effectively act on campaign engagement. Leverage AI-powered tools for audience insights, creative iteration, experimentation, and performance analysis to accelerate launch cycles and optimization. Document and socialize campaign playbooks and best practices to drive consistency, learning, and repeatability across the marketing organization. What you'll bring: 5-7 years of experience in B2B demand generation, integrated campaigns, or marketing program management, including ownership of global or multi-region campaigns (ideally in SaaS). Proven track record building and scaling multi-channel campaigns that drive measurable pipeline and revenue, not just vanity metrics. Strong analytical skills with experience turning data into insights and action; comfortable working with Salesforce, HubSpot, analytics and attribution tools (e.g., Google Analytics, 6sense, Domo). Excellent project and stakeholder management, with a history of leading complex cross-functional initiatives, hitting deadlines, and keeping partners aligned. Compelling written and verbal communication skills, with the ability to write clear briefs and collaborate on (or create) ad copy, email copy, and landing page direction. Self-starter mindset who thrives in a fast-paced, high-growth environment, can operate with autonomy, and is comfortable making data-informed decisions. Comfort with AI and experimentation, using modern marketing and AI tools to improve efficiency, creative quality, and performance. This role will receive a competitive base salary, benefits, and stock, typically in the form of Restricted Stock Units (RSUs). The applicable salary range for this role is: $141,900 - $175,200. A variety of factors are considered when determining someone's leveling and compensationincluding a candidate's professional background and experience. These ranges may be modified in the future and final offer amounts may vary from the amounts listed above.
The Global Campaign Manager is responsible for designing, launching, and optimizing global, full funnel, integrated marketing campaigns that drive high-quality pipeline and revenue across Drata's target regions, segments, and industries. This role emphasizes scale and consistency: you'll build digital-first programs that can be executed globally and adapted locally by regional and field teams. You'll partner closely with product marketing, field/events, partner marketing, SDRs, brand, and marketing operations to ensure every campaign is tightly aligned to our ICP, messaging, and pipeline goals. What you'll do: Plan and run full-funnel, multi-channel campaigns from brief to launch to post-mortem, including goal-setting, channel mix, audience strategy, offers, and measurement to generate and accelerate high-intent pipeline. Partner with Product Marketing to align campaigns to ICPs, personas, positioning, and value propositions using standardized messaging frameworks and campaign briefs. Collaborate cross-functionally with partner marketing, field/events, SDRs, brand and MOPs to align execution, creative, and sales plays to campaign strategy. Define KPIs and campaign impact and build reporting views that connect campaign performance to pipeline and revenue. Partner with Marketing Operations to operationalize campaigns in Salesforce, HubSpot, and other related systems, ensuring clean tracking, lead routing, and attribution. Continuously test and optimize creative, messaging, landing pages, and nurture flows to improve conversion rates. Manage and optimize campaign budgets, reallocating spend based on performance. Enable SDRs and sales with campaign snapshots, talking points, follow-up templates so they can effectively act on campaign engagement. Leverage AI-powered tools for audience insights, creative iteration, experimentation, and performance analysis to accelerate launch cycles and optimization. Document and socialize campaign playbooks and best practices to drive consistency, learning, and repeatability across the marketing organization. What you'll bring: 5-7 years of experience in B2B demand generation, integrated campaigns, or marketing program management, including ownership of global or multi-region campaigns (ideally in SaaS). Proven track record building and scaling multi-channel campaigns that drive measurable pipeline and revenue, not just vanity metrics. Strong analytical skills with experience turning data into insights and action; comfortable working with Salesforce, HubSpot, analytics and attribution tools (e.g., Google Analytics, 6sense, Domo). Excellent project and stakeholder management, with a history of leading complex cross-functional initiatives, hitting deadlines, and keeping partners aligned. Compelling written and verbal communication skills, with the ability to write clear briefs and collaborate on (or create) ad copy, email copy, and landing page direction. Self-starter mindset who thrives in a fast-paced, high-growth environment, can operate with autonomy, and is comfortable making data-informed decisions. Comfort with AI and experimentation, using modern marketing and AI tools to improve efficiency, creative quality, and performance. This role will receive a competitive base salary, benefits, and stock, typically in the form of Restricted Stock Units (RSUs). The applicable salary range for this role is: $141,900 - $175,200. A variety of factors are considered when determining someone's leveling and compensationincluding a candidate's professional background and experience. These ranges may be modified in the future and final offer amounts may vary from the amounts listed above.