Product Marketing Manager

Overview Product Marketing Manager focused on business analysis and sales enablement to strengthen go-to-market execution. This role translates product capabilities into clear business value and helps marketing and sales communicate how solutions solve operational problems. Working with Product, Sales, and Marketing, this role develops use cases, value messaging, and enablement materials to improve sales readiness and pipeline conversion. The ideal candidate is analytical, curious about how businesses operate, and comfortable operating with a high degree of ownership and autonomy in a fast-moving startup environment. Responsibilities Translate product capabilities into clear business outcomes and customer value Develop use cases demonstrating how solutions solve operational challenges Build value narratives articulating the business impact of our solutions Partner with Product to understand roadmap priorities and market applicability Develop enablement materials including solution briefs, use case documentation, sales presentations, and discovery guides Support preparation for strategic customer meetings Ensure sales teams have clear messaging and materials to communicate product value Monitor competitive positioning and messaging Develop competitive battlecards and differentiation guidance Track market trends and communicate insights internally Support product launches with messaging and enablement resources Ensure marketing campaigns accurately reflect product value and use cases Collaborate with Growth Marketing to align positioning and demand generation Qualifications 3–6 years experience in Product Marketing, Market Analysis, Solutions Marketing, or related roles Experience in B2B SaaS or enterprise software preferred Strong ability to translate product capabilities into business value Analytical mindset with experience developing use cases or value frameworks Excellent written and verbal communication skills Comfortable working cross-functionally with Product, Marketing, and Sales Ability to operate with a high degree of ownership and autonomy in a fast-paced startup environment Success in This Role Clear articulation of product value and business outcomes Strong sales enablement and messaging support High-quality use cases and competitive insights Improved alignment between Product, Marketing, and Sales #J-18808-Ljbffr